Interview Magazine

"The Crystal Ball of Pop" for Modern Times

Founded in 1969 by pop artist Andy Warhol, Interview Magazine features conversations between some of the most creative minds from the worlds of fashion, art and entertainment.

In 2012, we were asked to begin our second redesign of Interview.com, with a focus on surfacing content in a rich and visual way while exploring ways to monetize traffic across all sections of the site. We took this as an opportunity to push things even further than we were able to on our first redesign of the publication a few years earlier.

By applying careful focus to create a typographically considered, image-driven experience, the new Interview.com maintains the glossy, high-fashion feel of the print publication. And with dynamic galleries, visitors can easily explore images throughout the various sections of the site, across articles, verticals, and Interview’s rich archive of photography and video.

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From a content and monetization perspective, we knew that the average Interview visitor came to the site to explore content without a clear objective or specific site section in mind, so the new Interviewmagazine.com was created to allow for seamless scrolling between music, fashion, film, culture, nightlife, art, and archived content. By generating a URL refresh as a user scrolls down the page and across each of Interview’s eight content sections—and by locking the ad inventory under the vertical header—the site is able to generate 8x the ad impressions from a single user. As a user moves down the page, the latest and most important content from each section is exposed, giving readers a sense of the editorial agenda without ever needing to make a decision about which content to dive into.

The redesigned Interviewmagazine.com was an immediate hit with both its readers and the design press. And the success has been maintained. Readership is increasing, time on site is up 3X from it’s pre-launch levels, and the ad experience is more enticing to both readers and advertisers.

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A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

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Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

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Sky Italia | A Modern Digital Experience for the Italian Media Platform

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Evolving the Financial Services Model

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Shifting the Digital Fashion Paradigm

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Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

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Recognition

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    2020 Best Places to Work
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    DIGIDAY

    2019 Creative Agency of the Year

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Rivian | Launching the World's First Electric Adventure Vehicle

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Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

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NYCEDC | A New Hub for New Yorkers to Grow Their Business

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MotorTrend | A Gaming App Experience for Car Connoisseurs

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NBC News | Launching Three News Verticals for the Media Giant

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The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

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Mailchimp | A Digital Platform for Emerging Writers and Creators

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MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

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Pulped | Providing Provocative, Alternative and Irreverent Video Content

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United Technologies | Uniting a Quarter Million Employees Under One Platform

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Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

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U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

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Sunbrella | Redefining the Digital Textile Space

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CoinDesk | Relaunching a Pillar of the Blockchain Community

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Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

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Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

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Xerox | Making Now Work: A New Campaign for a New Time

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Nylon | Re-introducing an Iconic Publishing Brand

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Input | A Brand New Destination About Technology in Our Lives

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Dignity Health | Delivering a Best-In-Class Digital Experience

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Sky Italia | A Modern Digital Experience for the Italian Media Platform

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Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

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Bustle Digital Group | Modern Storytelling for Bustle Digital Group

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TEGNA | Creating a Centralized CMS for 39 Local News Stations

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Facebook | Digital Tools to Revive and Inspire the Journalism Industry

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Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

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NBC News | A New Experience for Digital News

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J.P. Morgan | Powering the Financial Leader's Acquisition Engine

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Eurosport | Bringing Live Sports to the Palm of Your Hand

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Moncler | Bridging the Audience Gap with Moncler

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CNN | Understanding American Elections, One Visualization at a Time

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The New Center | A New Home Devoted to Saving the American Political Discourse

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NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

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New York Life | What 170 Years of Success Looks Like for Today's Evolving World

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MCM | Using Data to Empower an Iconic Luxury Brand for Growth

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NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

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Citi Ventures | A Mobile Banking Service for a New Generation

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One Night | An App Experience Fit for One Night of Spontaneity

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Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

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The Outline | The First Modern Mutation in Digital Publishing

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Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

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The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

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American Bar Association | Modernizing One of the World's Largest Professional Organizations

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Quest Diagnostics | Reinventing the Quest Digital Patient Experience

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C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

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NBC News | Designing Snapchat's First Daily-News Program

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Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

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H&R Block | Block Advisors, a Financial Planning Service Built Around You

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Communication Arts | A New Era for the Iconic Inspirational Hub

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Burger King | Introducing Grilled Dogs with Snoop Dogg

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WWE | Building a Content Platform for Heavy Lifting

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International Rescue Committee | A Responsive Site for the World's First Responders

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HearstLive | The World From a Hearst Point of View

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NBC | 16 Days With the World's Biggest Website

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American Express | Turning an Acquisition Journey into a Bento Box

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The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

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The Guardian | A Native Platform for One of the World's Most Iconic Publishers

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Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

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Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

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The Truth | Rebuilding a Revolutionary Brand for Modern Times

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Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

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Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

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The Huffington Post | A Redesign for the 10th Anniversary

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BBC News | Finite News Optimized for the Video Generation

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Brand USA | Amplifying the USA as an International Travel Destination

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H&R Block | A New Tax Offering for Expats

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Bloomberg | Creating a Smarter, Faster Bloomberg.com

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G6 Hospitality | A New, Reliable and Efficient Motel6.com

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Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

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NY.gov | A New Online Presence for New York State

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New York State Senate | A Digital Platform for Transparency, Engagement and Communication

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Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

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Hearst | Creating a Differentiated Yet Useful Site Experience

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Bloomberg | A Completely Original Take on Political Coverage

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Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

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