Interview Magazine

"The Crystal Ball of Pop" for Modern Times

Founded in 1969 by pop artist Andy Warhol, Interview Magazine features conversations between some of the most creative minds from the worlds of fashion, art and entertainment.

In 2012, we were asked to begin our second redesign of, with a focus on surfacing content in a rich and visual way while exploring ways to monetize traffic across all sections of the site. We took this as an opportunity to push things even further than we were able to on our first redesign of the publication a few years earlier.

By applying careful focus to create a typographically considered, image-driven experience, the new maintains the glossy, high-fashion feel of the print publication. And with dynamic galleries, visitors can easily explore images throughout the various sections of the site, across articles, verticals, and Interview’s rich archive of photography and video.


From a content and monetization perspective, we knew that the average Interview visitor came to the site to explore content without a clear objective or specific site section in mind, so the new was created to allow for seamless scrolling between music, fashion, film, culture, nightlife, art, and archived content. By generating a URL refresh as a user scrolls down the page and across each of Interview’s eight content sections—and by locking the ad inventory under the vertical header—the site is able to generate 8x the ad impressions from a single user. As a user moves down the page, the latest and most important content from each section is exposed, giving readers a sense of the editorial agenda without ever needing to make a decision about which content to dive into.

The redesigned was an immediate hit with both its readers and the design press. And the success has been maintained. Readership is increasing, time on site is up 3X from it’s pre-launch levels, and the ad experience is more enticing to both readers and advertisers.


Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

CASE CARD Blowout Top Image Size Image of 7680 432

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market



Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    Agency A-List

All Work


Says a Lot —


News — 

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

News — 

Code and Theory Takes the Stage at Web Summit Rio

News — 

PRNewswire | Code and Theory, a Stagwell (STGW) Network Company, is Building New Artificial Intelligence Capabilities with Oracle Cloud Infrastructure

News — 

PRNewswire | Stagwell (STGW) Marketing Cloud Taps Former Microsoft Chief Data Analytics Officer John Kahan, Code and Theory Chairman Dan Gardner as Advisors

News — 

PRNewswire | Code and Theory Network Agency Kettle Promotes Lauren Kushner to CEO

News — 

PRNewswire | Stagwell's Code and Theory Network Expands Its Digital Transformation and Engineering Globally with Addition of YML

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline