Interview Magazine

"The Crystal Ball of Pop" for Modern Times

Founded in 1969 by pop artist Andy Warhol, Interview Magazine features conversations between some of the most creative minds from the worlds of fashion, art and entertainment.

In 2012, we were asked to begin our second redesign of, with a focus on surfacing content in a rich and visual way while exploring ways to monetize traffic across all sections of the site. We took this as an opportunity to push things even further than we were able to on our first redesign of the publication a few years earlier.

By applying careful focus to create a typographically considered, image-driven experience, the new maintains the glossy, high-fashion feel of the print publication. And with dynamic galleries, visitors can easily explore images throughout the various sections of the site, across articles, verticals, and Interview’s rich archive of photography and video.


From a content and monetization perspective, we knew that the average Interview visitor came to the site to explore content without a clear objective or specific site section in mind, so the new was created to allow for seamless scrolling between music, fashion, film, culture, nightlife, art, and archived content. By generating a URL refresh as a user scrolls down the page and across each of Interview’s eight content sections—and by locking the ad inventory under the vertical header—the site is able to generate 8x the ad impressions from a single user. As a user moves down the page, the latest and most important content from each section is exposed, giving readers a sense of the editorial agenda without ever needing to make a decision about which content to dive into.

The redesigned was an immediate hit with both its readers and the design press. And the success has been maintained. Readership is increasing, time on site is up 3X from it’s pre-launch levels, and the ad experience is more enticing to both readers and advertisers.

Meta Image 1200x627

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

Read More
  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
Black BoxBlack BoxBlack Box


  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
Untitled design

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work


Says a Lot —


News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign