Interview Magazine

"The Crystal Ball of Pop" for Modern Times

Founded in 1969 by pop artist Andy Warhol, Interview Magazine features conversations between some of the most creative minds from the worlds of fashion, art and entertainment.

In 2012, we were asked to begin our second redesign of, with a focus on surfacing content in a rich and visual way while exploring ways to monetize traffic across all sections of the site. We took this as an opportunity to push things even further than we were able to on our first redesign of the publication a few years earlier.

By applying careful focus to create a typographically considered, image-driven experience, the new maintains the glossy, high-fashion feel of the print publication. And with dynamic galleries, visitors can easily explore images throughout the various sections of the site, across articles, verticals, and Interview’s rich archive of photography and video.


From a content and monetization perspective, we knew that the average Interview visitor came to the site to explore content without a clear objective or specific site section in mind, so the new was created to allow for seamless scrolling between music, fashion, film, culture, nightlife, art, and archived content. By generating a URL refresh as a user scrolls down the page and across each of Interview’s eight content sections—and by locking the ad inventory under the vertical header—the site is able to generate 8x the ad impressions from a single user. As a user moves down the page, the latest and most important content from each section is exposed, giving readers a sense of the editorial agenda without ever needing to make a decision about which content to dive into.

The redesigned was an immediate hit with both its readers and the design press. And the success has been maintained. Readership is increasing, time on site is up 3X from it’s pre-launch levels, and the ad experience is more enticing to both readers and advertisers.


Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

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College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

<p><strong>Transfiguring An Integrated</strong> Student, Parent And Educator Experience</p>

Transfiguring an integrated student, parent and educator experience.

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Rally| Elevating The Site Experience For A Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

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Coned Additional

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

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  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

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