Urbanista Online

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Urbanista is an online Rolodex of people, places, and things in New York recommended by Urbanista editors. Urbanista enables site visitors to browse listings by category and subcategory or alphabetically to find the best of the best in New York.

Urbanista approached Code and Theory to help evolve the site from a simple blog into a full-blown directory site. In addition to creating the distinctive Urbanista logo, Code and Theory designed the final site with the chic sensibilities of the Urbanista audience in mind.

I could not be more pleased with the outcome of the site, and I have nothing but positive things to say about working with Code and Theory. They went above and beyond what I expected. I look forward to continuing our relationship with them when we expand the site down the road.

Jessica Flint | Urbanista co-founder

However, at the same time, Code and Theory paid special attention to the formation of the site so that it would evoke a tremendously robust organizational structure with clear functionalities. By building the site on Wordpress, an open-source blogging platform, Code and Theory was able to find an economical solution to deliver the feature set a small growing site was looking for. The Wordpress platform was used at the core of the site and then greatly extended and modified to create a very unique clean and functional experience.

YETI

Plan Your Wildest Year Yet

The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

Tipico

Succeeding on a Mission to Win Ohio

The Ritz-Carlton —

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
Created a guest-centric site structure to facilitate booking, content exploration and discovery.
Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico —

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Challenging category conventions to create a differentiated connection with audiences
Speaking with Ohio sports fans the same way they speak to each other
Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Marriott Bonvoy —

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Mobile-First
Contextualized Conversion
Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Allspring —

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Improving workflow processes through enhanced user interface design
Clear and simple data visualizations for complex data sets
Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch