Big Think

BigThink.com

Code and Theory was approached by Big Think to collaboratively define the structure, functionality, and experience of a project that would realize Big Think's vision of becoming a true forum for the exchange of ideas online. Code and Theory designed and developed the site, structuring the interface to surface the best of editorial content while also encouraging users to generate true public discourse around big ideas and issues.

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Big Think offers exclusive video interviews with an expanding roster of experts and luminaries in fields such as the arts, politics, business, science and technology. Users can search thousands of clips hosted on Big Think by question, by name, and by topic. Information is categorized in an area called Browse Ideas, where content is divided between Meta (intangible concepts such as emotion, truth, love, wisdom, etc.) and Physical (business, history, people, design, technology, etc.).

The site encourages participation in several ways; offering users the ability to reply to features and ideas with their own ideas or comments, pose questions to other users and experts, and rate ideas and discussions based on their degree of "interestingness." Additionally, Big Think founders wanted the origination of ideas on the site be transparent, whether they be from experts, users, or Big Think’s editorial staff. Code and Theory responded with a distinctive color strategy to combat this concern, such that source of content is now easily distinguishable.

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The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

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Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

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<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

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Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

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Figma Names Code and Theory as Launch Partner in New Service Partner Program

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Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

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Code and Theory Network Wins Six W3 Awards

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Facing the Future: A Guide to AI and Design Transformation

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Amazon Ads Debuts First Small Business-Targeted Campaign

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YETI Wins Fast Company Innovation By Design Award for Marketing