MTV Networks

Nickelodeon ParentsConnect

ParentsConnect.com was a parenting community site dedicated to providing members with guidance from real parent experts—other parents. Recognizing that not all communities are “virtual,” ParentsConnect created a home for local community discussions where parents could provide information and ideas about the best family-friendly events, activities and resources near you.

Code and Theory was approached by MTVN to lead the full re-launch and restructuring of the ParentsConnect website. Informed by extensive user research and usability testing, Code and Theory created comprehensive information architecture documentation to better organize ParentsConnect content. We established a consistent visual language across the site and redesigned major section pages. In addition, we integrated the open source blogging platform, Drupal, into the site’s existing infrastructure so that a blogging capability could be extended to all members. Member profile areas were also restructured to facilitate blogging in a user-friendly and seamless way.

Beyond the website, Code and Theory led the information architecture and visual design for a video hub that featured videos submitted by users. The video hub also gave users the ability to create customized playlists, to rate videos and to share videos with friends. Advertising was integrated into playlists and within expandable interstitials.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Cultivating Community in Government & Education

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

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  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Promoting Travel & Hospitality

From staycation to spontaneous getaway, we help clients make the journey more exciting and efficient.

Recognition

Code and Theory

DIGIDAY

2019 Creative Agency of the Year
Award Digiday

Code and Theory

Ad Age

2020 Agency A-List
Award Adage

Code and Theory

Ad Age

2020 Best Places to Work
Award Adage

All Work

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62nd Floor

New York, NY 10007

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Continue toSays a LotThe Things We Make

Says a Lot —

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions
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