MTV Networks

Nickelodeon ParentsConnect

ParentsConnect.com was a parenting community site dedicated to providing members with guidance from real parent experts—other parents. Recognizing that not all communities are “virtual,” ParentsConnect created a home for local community discussions where parents could provide information and ideas about the best family-friendly events, activities and resources near you.

Code and Theory was approached by MTVN to lead the full re-launch and restructuring of the ParentsConnect website. Informed by extensive user research and usability testing, Code and Theory created comprehensive information architecture documentation to better organize ParentsConnect content. We established a consistent visual language across the site and redesigned major section pages. In addition, we integrated the open source blogging platform, Drupal, into the site’s existing infrastructure so that a blogging capability could be extended to all members. Member profile areas were also restructured to facilitate blogging in a user-friendly and seamless way.

Beyond the website, Code and Theory led the information architecture and visual design for a video hub that featured videos submitted by users. The video hub also gave users the ability to create customized playlists, to rate videos and to share videos with friends. Advertising was integrated into playlists and within expandable interstitials.

Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature
Spotify

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

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College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

<p><strong>Transfiguring An Integrated</strong> Student, Parent And Educator Experience</p>

Transfiguring an integrated student, parent and educator experience.

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Rally| Elevating The Site Experience For A Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

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Coned Additional
ConEd

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

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  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Says a Lot —

Latest

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Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

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PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline

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Ad Age | Marketing In The Metaverse —What Science Fiction Can Teach Brands About Web3

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Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

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Muse by Clio | Don't Talk to Me About NFTs and the Metaverse

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AIGA Eye on Design | The Era of Rebellious Web Design Is Here

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Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

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The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'