MTV Networks

Nickelodeon ParentsConnect

ParentsConnect.com was a parenting community site dedicated to providing members with guidance from real parent experts—other parents. Recognizing that not all communities are “virtual,” ParentsConnect created a home for local community discussions where parents could provide information and ideas about the best family-friendly events, activities and resources near you.

Code and Theory was approached by MTVN to lead the full re-launch and restructuring of the ParentsConnect website. Informed by extensive user research and usability testing, Code and Theory created comprehensive information architecture documentation to better organize ParentsConnect content. We established a consistent visual language across the site and redesigned major section pages. In addition, we integrated the open source blogging platform, Drupal, into the site’s existing infrastructure so that a blogging capability could be extended to all members. Member profile areas were also restructured to facilitate blogging in a user-friendly and seamless way.

Beyond the website, Code and Theory led the information architecture and visual design for a video hub that featured videos submitted by users. The video hub also gave users the ability to create customized playlists, to rate videos and to share videos with friends. Advertising was integrated into playlists and within expandable interstitials.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Recognition

  • Code and Theory

    Webby Awards

    Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

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Code and Theory Takes the Stage at Web Summit Rio

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PRNewswire | Code and Theory, a Stagwell (STGW) Network Company, is Building New Artificial Intelligence Capabilities with Oracle Cloud Infrastructure

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PRNewswire | Stagwell (STGW) Marketing Cloud Taps Former Microsoft Chief Data Analytics Officer John Kahan, Code and Theory Chairman Dan Gardner as Advisors

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PRNewswire | Code and Theory Network Agency Kettle Promotes Lauren Kushner to CEO

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PRNewswire | Stagwell's Code and Theory Network Expands Its Digital Transformation and Engineering Globally with Addition of YML

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Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

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PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline