Moveable Type

Movable Type

Re-Establishing the Web Presence for Six Apart's Premier Content Management and Blogging Platform

In an ever-expanding digital landscape, celebrated innovators can struggle to attract attention away from newer – though not necessarily better – software and platforms.

Movable Type, the pioneering blogging content management system, found itself marginalized in the industry. Despite continued popularity and brand recognition, the company’s message was obscured in a crowded marketplace, and potential users assumed the platform was irrelevant.

To reassert its position as a leader in CMS software, Movable Type approached Code and Theory to create a fully integrated product site that would simultaneously educate potential customers about the platform's upgraded features, as well as provide them with a simplified checkout experience.

Code and Theory built Movabletype.com as a single scrolling experience that highlights features that appeal to all audiences. The new website encapsulates three key components: education, e-commerce, and support.

1

PRODUCT EDUCATION

Code and Theory re-established Movable Type’s brand value by presenting its most important and relevant attributes to developers, designers, and businesses.

Its underlying architecture can withstand the weight of high data use, making it one of the most stable platforms available. Movable Type offers an easy-to-understand content interface, and the platform’s ability to add relevant features provides users with complete control over visual designs.

2

E-COMMERCE

Movabletype.com was redeveloped to clearly communicate pricing tiers and product offerings with a simple, user-focused purchase flow.

The straightforward framework allows users to easily navigate through purchasing information, and it provides them with a stable and secure experience.

movable

3

COMMUNITY SUPPORT

Designers and developers often need an online community that supports their CMS platform.

Code and Theory updated Movable Type’s blog to re-establish itself as a thought leader in the CMS space and better support its community with regularly updated posts and search functionality.

The new design was then adapted to movabletype.org, a destination for advanced users to access a library of documentation and seek assistance from support partners.

4

THE RESULTS

Code and Theory leveraged Movable Type’s software to build the new web experience in order to showcase its content management system as a modern platform that makes durable, customizable, and intuitive websites.

Paired with a marketing strategy that raised awareness of Movable Type and promoted its brand credibility, the new Movabletype.com reinforced to existing clientele its position as a stable website with low vulnerability and demonstrated to new audiences its competitive position as an easy-to-use interface for their daily content publishing.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

CASE CARD Blowout Top Image Size Image of 7680 432
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

News — 

Code and Theory Takes the Stage at Web Summit Rio

News — 

PRNewswire | Code and Theory, a Stagwell (STGW) Network Company, is Building New Artificial Intelligence Capabilities with Oracle Cloud Infrastructure

News — 

PRNewswire | Stagwell (STGW) Marketing Cloud Taps Former Microsoft Chief Data Analytics Officer John Kahan, Code and Theory Chairman Dan Gardner as Advisors

News — 

PRNewswire | Code and Theory Network Agency Kettle Promotes Lauren Kushner to CEO

News — 

PRNewswire | Stagwell's Code and Theory Network Expands Its Digital Transformation and Engineering Globally with Addition of YML

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline