Art In America

Art In America

Art in America has provided intelligent and rigorous coverage of the art world since 1913. In those 100 years, it has witnessed contemporary art shift from Surrealist paintings to Pop Art sculptures to digital exhibitions, all the while witnessing a rapidly changing media landscape. To celebrate its milestone 100-year anniversary, Art in America engaged Code and Theory to continue this evolution as a leading editorial voice in art with a bold new website to coincide with a new print magazine redesign.

There were 3 objectives in relaunching artinamericamagazine.com: to align with the redesign of the print magazine being introduced at Art Basel, to encourage interaction and exploration across the site, and to increase advertising and subscription revenue.

AiA readers - art professionals, educators, students, and enthusiasts – come to the magazine for timely, in-depth and authoritative insights into art news, reviews, events, and features. Previously, the AiA website’s tangled structure and ambiguous tagging complicated a user’s navigation to this content. To elevate the expected AiA experience online without compromising the established brand, we leveraged the new print magazine’s design and editorial product offering to create an intuitive online experience that clearly organized and classified the publication’s compelling content.

Improving Site Architecture

An organizing principle was developed to simplify sections and navigation, to promote related content in order to boost traffic recirculation and to feature vibrant photographs, including a new parallax scrolling presentation.

Organizing Content

Identifying and classifying news, features, reviews, exhibitions and from-the-magazine material helped drive daily traffic to original content, increase return visits and complement print magazine content, which is integrated throughout the website.

Encouraging Interaction

Social media tools, like Twitter and Facebook, were incorporated into all components of the design, such as a homepage module directing users to AiA’s Twitter account, and the AiA Newsletter sign-up in the site’s navigation.

The AiA redesign seamlessly incorporated more ads across the website and allowed for new sizes of ads. More advertisements meant more opportunities for AiA to package print and online deals, attract new partnerships with companies that do not advertise in the magazine, drive subscriptions to the magazine, and attract niche advertisers (artists, galleries, art schools) who want to directly market to AiA’s audience of devoted art patrons.

Defining the Route of Fashion

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't call it a comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature
Spotify

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

Read More
College Board| Positioning the College Board as an Integrated Partner for Students

Transfiguring an integrated student, parent and educator experience

<p><strong>Transfiguring an integrated</strong> student, parent and educator experience</p>

Transfiguring an integrated student, parent and educator experience.

Read More
Rally| Elevating The Site Experience For a Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

Read More
Coned Additional
ConEd

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

Read More
  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Says a Lot —

Latest

News — 

Ad Age | Marketing In The Metaverse —What Science Fiction Can Teach Brands About Web3

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

News — 

AIGA Eye on Design | The Era of Rebellious Web Design Is Here

News — 

Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

News — 

ESPN | Washington Commanders: Inside the NFL franchise's search for a new nickname and logo

News — 

The Washington Post | Becoming the Commanders: How Washington's NFL team found its new name

News — 

Ad Age | Washington Football Team Becomes the Washington Commanders

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions