Make Style Happen

Stylight was founded in 2008 by four students from Munich, united by a vision of making fashion more accessible. The company has grown to become America’s leading fashion aggregator, through a strategy of bridging fashion inspiration with opportunities to purchase.

Stylight - Billboard


The Problem

Many Destinations for Shoppable Lifestyle Inspiration

In order to generate interest and turn passive browsers into loyal customers, Stylight, America’s leading fashion aggregator, wanted to seamlessly direct consumers from lifestyle inspiration content to e-commerce, thereby giving online shoppers the confidence to know what to buy, and how to style it. Facing the emergence of new competitors, Stylight had to differentiate itself amid the myriad e-commerce sites that were trying to appeal to shoppers through shoppable lifestyle content.

To drive interest and loyalty for Stylight, we needed to craft a strong and unforgettable brand appearance, message, and aesthetic.

How can Stylight craft an appearance, message, and aesthetic that establishes the brand as the companion for your personal style journey?


The Experience Insight

Many Styles for Many Shoppers

Whereas many fashion sites exhibit different items in the same circumstances, with a consistent model, pose, and intentionally muted art direction, we realized that Stylight could align itself with a diverse female audiences by promoting multiple style combinations for each item. That way, trends and looks are contextualized within the real-life fit and feel of the clothing, with consideration to how items “behave” in real life. By showing styles in many contexts, any woman can find inspiration for her lifestyle, body, taste, and aspirations. As a result, the site can help women find the conviction to evolve their personal style.

Quite simply, Stylight makes style happen.

Stylight - Billboard


The Solution

A Roadmap for your Personal Style Journey

Conceiving the slogan “Make Style Happen,” we crafted a careful editorial strategy and messaging tone focused around Stylight’s role in evolving personal style, encouraging women to turn inspiration and imagination into tangible style choices—and purchases.

With this new slogan, Stylight positioned itself as the step-by-step guide to a personal style journey.

A Design System that Reflects the Customer's Story

Make Style Happen comes to life through a lively visual brand that not only calls the audience to action, but also elevates the consumer’s place in the fashion landscape past and present, breathing excitement and prestige into the user’s own style story. 

The brand visual language is comprised of a variety of shapes inspired by the elemental geometries of fashion design. When plotted within brand materials, the shapes represent iconic moments along the consumer’s own style journey.

Stylight - Mini Guide

A Classic but Flexible Brand Language

Appealing to elemental shapes and motifs, the design system is infinitely flexible, offering endless permutations that the Stylight designers and editors can apply to digital and print surfaces. Just as an individual can modify their own personal style along an axis from energetic and bold to restrained and subtle, so does Stylight’s design language empower the brand to reflect various tones, stories and messages that appeal to their consumers. 

The logo—a classic word mark—abides by the same visual elements of the brand language, aligning itself with the clean, confident, and uncompromising aesthetic that rules modern fashion.

Stylight - Billboard


The Results

A Universe of Expression and Style

Stylight’s new logo, typography, colors and graphics provide the brand with an adaptable, sustainable design solution that can respond fluidly to the ever-evolving landscape of personal fashion.

Evolving E-Commerce To Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't Call It A Comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

Read More
College Board| Positioning The College Board As An Integrated Partner For Students

Transfiguring An Integrated Student, Parent And Educator Experience

<p><strong>Transfiguring An Integrated</strong> Student, Parent And Educator Experience</p>

Transfiguring an integrated student, parent and educator experience.

Read More
Rally| Elevating The Site Experience For A Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

Read More
Coned Additional

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

Read More
  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Says a Lot —


News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline

News — 

Ad Age | Marketing In The Metaverse —What Science Fiction Can Teach Brands About Web3

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

News — 

Muse by Clio | Don't Talk to Me About NFTs and the Metaverse

News — 

AIGA Eye on Design | The Era of Rebellious Web Design Is Here

News — 

Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'