LBCI

LBCI

Forward Thinking, By Design


LBCI was Lebanon's first privately owned television station, focused on providing news and entertainment content to the Lebanese diaspora since 1992. As a trendsetter in the Arabic entertainment business through content such as reality shows, 
LBCI pride themselves on a forward thinking attitude in a region often constrained by religious views and ideals. The station's ideal is to attract a 
modern and youthful audience that will shape the future.

After being voted as one of the 30 most recognizable brands in the Arab world, it was important for LBCI to reflect this surging popularity with a state-of-the-art digital experience that would let users new and old enjoy content across the station's diverse verticals.

Bd70671f9eea785c3537d06acae5d243ae5f850b

Accommodating the Modern User


Reacting to the explosive growth of their mobile readership (66% in 2014), LBCI realized that their site structure and content approach needed to evolve. Partnering with Code and Theory, LBCI saw the value of responsive design that's simple in structure and accessible from anywhere.

LBCI challenged Code and Theory to set the benchmark for future Lebanese digital experiences.

LBCI - Mobile Lockup

Own Your Audience


48% of the site's audience is under 29 years old, which presented a clear opportunity to build a site that was more accessible to younger generations. In addition, we dove into site analytics, discovering a split between users visiting for news content (60%) and users visiting for entertainment content (40%). It become clear that youthful audiences needed information and entertainment delivered seamlessly, with plenty of opportunities to share with their peers.

We explored an interaction model that would blend content types, cater to all users, and encourage serendipitous discovery.

Designed for Multiple Languages

A clear, bold and open design layout was developed, to not only let LBCI's diverse range of content breathe, but to ease translation across English and Arabic without losing or changing the overall structure. The design layout needed to work both left to right (English) and right to left (Arabic), so a great deal of consideration was taken into account when choosing the typeface, page structure, and the general sizing of design elements to ensure legibility.

The sans serif rendering of both English and Arabic typography conveys LBCI’s forward thinking values, with unique design details at modular level building upon this theme. Distinct color systems were developed to map to various content types, guiding the user across the experience.

Bold in its color choice, with an elegant aesthetic, the dynamic structure allows for effortless daily use.

9428840a6f27b355c0497ae963e671153e3ca526

Flexible, Modular Design

An extremely flexible system (especially within the News section) was required to react to breaking stories, allowing the injection of “hero modules” to the top of pages to call out important news stories with constantly updating details. A broad range of easily identifiable modules, from “political collections” to “top headlines,” enabled the news team to construct relevant and exciting homepage layouts, reacting to the various developing stories that any given day can present.

This flexible structure made it vital to update the taxonomy of the website's navigation. We divided content into new categories like entertainment and news, as well as incorporating everyday tools such as traffic, weather and a programming guide. As many components within the design were created to scale and reposition, it was important that the user could identify content types and categories quickly and easily.

Visual Design Challenges

Set against current standards, legacy content presented a challenge for maintaining the quality and consistency that Code and Theory established across the site experience. It was key to help the client understand the details of the design, by pointing out what type of graphics and imagery would work within the design to highlight and promote the various shows and content that LBCI produces. Not only were asset guidelines produced to help demonstrate the type of assets to aspire to in the future and how to produce these, but at each step of the design process, great care was taken to help the client understand the intention of the design.

A Progressive Trendsetter

The reinvigorated digital experience positioned LBCI as the trendsetting, forward-thinking brand they aspire to be. Through this future-proof platform they are now able to share their unrivaled content and communicate their core values in a fresh and dynamic way.

Continue toThe Things We MakeProject

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

Read More
  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Digital Media. Redefined.

Sky Italia Floating 2

Sky Italia | A Modern Digital Experience for the Italian Media Platform

BDG Floating
Bustle Digital Group

Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

Read More
  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Shifting the Digital Fashion Paradigm

Vouge Fv2

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Ad Age 0023Ad Age 0023Digiday1 0039

Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
    Award Adage
  • Code and Theory

    Ad Age

    2020 Best Places to Work
    Award Adage
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year
    Award Digiday

All Work

Standard Rivian

Rivian | Launching the World's First Electric Adventure Vehicle

Screen Shot 2020 04 29 at 12 08 36 PM

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

NYCEDC Sv2

NYCEDC | A New Hub for New Yorkers to Grow Their Business

Standard Car Spotting

MotorTrend | A Gaming App Experience for Car Connoisseurs

Standard NBC News v4

NBC News | Launching Three News Verticals for the Media Giant

Newtjmoverlay

The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

Mailchimp bythebooks standard

Mailchimp | A Digital Platform for Emerging Writers and Creators

MIT Sloan S

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

Pulped S

Pulped | Providing Provocative, Alternative and Irreverent Video Content

United Tech Sv2

United Technologies | Uniting a Quarter Million Employees Under One Platform

Standard nuveen v2

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

USCC S v2

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

Sunbrella s

Sunbrella | Redefining the Digital Textile Space

Coindesk Sv3

CoinDesk | Relaunching a Pillar of the Blockchain Community

Axe S

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Mccard

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

Xrxstandard

Xerox | Making Now Work: A New Campaign for a New Time

Nylon Standard

Nylon | Re-introducing an Iconic Publishing Brand

Input Standard

Input | A Brand New Destination About Technology in Our Lives

Dignity Health S

Dignity Health | Delivering a Best-In-Class Digital Experience

Skystandard

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Terraton S v3

Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

Bustle Standard Overlay

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Tegna CMS S

TEGNA | Creating a Centralized CMS for 39 Local News Stations

Facebook JP S

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

Standard Nasdaq2

Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

NBC News Sv2

NBC News | A New Experience for Digital News

JPM Sv2

J.P. Morgan | Powering the Financial Leader's Acquisition Engine

Standard Euro Sport v2

Eurosport | Bringing Live Sports to the Palm of Your Hand

Standard MONCLER

Moncler | Bridging the Audience Gap with Moncler

Standard CNN Magic Wall

CNN | Understanding American Elections, One Visualization at a Time

The New Center Sv2

The New Center | A New Home Devoted to Saving the American Political Discourse

NBC Sports S

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

NY Life Sv2

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

MCM Standard

MCM | Using Data to Empower an Iconic Luxury Brand for Growth

Standard NBC Today

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

Standard d10 X2

Citi Ventures | A Mobile Banking Service for a New Generation

Standard One night1

One Night | An App Experience Fit for One Night of Spontaneity

Standard Xfinity Mobile 4

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

Standard Outline v2

The Outline | The First Modern Mutation in Digital Publishing

Standard Ability Lab 3oo

Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

Standard CFRIII

The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

ABA S

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Quest D S

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

Standardc40 ok

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

Standard Stay Tuned1000

NBC News | Designing Snapchat's First Daily-News Program

Standard Fine Arts Museum ok

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

Standard HRBLOCK

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Standard Com AR Tsv2

Communication Arts | A New Era for the Iconic Inspirational Hub

Block Advisor Standard

Burger King | Introducing Grilled Dogs with Snoop Dogg

Standard WWE2

WWE | Building a Content Platform for Heavy Lifting

IRC Standard

International Rescue Committee | A Responsive Site for the World's First Responders

Standard Hearst Live

HearstLive | The World From a Hearst Point of View

Standard RIO v2

NBC | 16 Days With the World's Biggest Website

AMEX S

American Express | Turning an Acquisition Journey into a Bento Box

Standard Scene comp

The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

Standard Guardian Labs2

The Guardian | A Native Platform for One of the World's Most Iconic Publishers

4 SQ S

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Consumer Reports S

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

Standard thetruthv2

The Truth | Rebuilding a Revolutionary Brand for Modern Times

Standard Comcast 2

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

Standard GP2

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

Standard Huffington Post 2

The Huffington Post | A Redesign for the 10th Anniversary

Standard BBC News v3

BBC News | Finite News Optimized for the Video Generation

Brand USA Sv2

Brand USA | Amplifying the USA as an International Travel Destination

Standard HR Expat2

H&R Block | A New Tax Offering for Expats

Standard Biz

Bloomberg | Creating a Smarter, Faster Bloomberg.com

Standard Motel Six

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Standard Vanity Fair ok

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

Standard NY Gov 2

NY.gov | A New Online Presence for New York State

Standard NY Senate 2

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

Standard Vogue 2015

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Standard Hearst Corporate

Hearst | Creating a Differentiated Yet Useful Site Experience

Standard Bloomberg Politics 2

Bloomberg | A Completely Original Take on Political Coverage

Standard GQ France2

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

Amy Carvajal
News — 

Little Black Book | 5 Minutes With... Amy Carvajal

Pgimstandard2
News — 

Campaign US | PGIM to Launch 8 Sites

Comm Arts Thumbnail
News — 

Communication Arts Names C&T Health Webpick of the Week

black-background.jpg

How to Design for the Unknown by Alex Mamorsky

DECODE Square Logo 4 nocode
News — 

Digiday | C&T Launches Thought Leadership Publication, Decode

Mediapoststandard
News — 

MediaPost | C&T and Scout Form Code and Theory Health

Codehealth pressasset
News — 

MM&M | Corporate Siblings C&T and Scout Health Join Forces

C Thealthstandard
Press — 

C&T Accelerates Innovation with Code and Theory Health

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions