WPP’s United Network approached Code and Theory to design and build a niche media destination site—one that would showcase exclusive underground audiovisual content from artists across the world.
The vision was to create an interactive hub that would act as a communication, entertainment, and collaborative tool connecting the global underground. Poised to build Chunnel.tv’s brand as progressive, inventive, and innovative, Code and Theory came up with the HTML/Flash “What’s Hot Grid”, a hero area on the homepage that dynamically updates and resizes content thumbnails based on popularity. Advising The United Network on how to organize their content into categories, Code and Theory also created a section for “The Street”, Chunnel’s very own location for promoting hand-selected content through their brand voice. Paying particular attention to the impact of dramatic images and easy navigation, Code and Theory created an experience that allowed users to immerse themselves in art while simultaneously being able to quickly shift channels, find similar, highest rated, and most watched content, and search for content through freeform search and tagging.
Code and Theory led the user experience, design, front-end and back-end development of Chunnel.tv. We also created a custom content management system with template control, specific editorial workflow processes, and special video capabilities that allowed video to be served in an embeddable and branded Chunnel Player.