WPP’s United Network approached Code and Theory to design and build a niche media destination site—one that would showcase exclusive underground audiovisual content from artists across the world.

The vision was to create an interactive hub that would act as a communication, entertainment, and collaborative tool connecting the global underground. Poised to build Chunnel.tv’s brand as progressive, inventive, and innovative, Code and Theory came up with the HTML/Flash “What’s Hot Grid”, a hero area on the homepage that dynamically updates and resizes content thumbnails based on popularity. Advising The United Network on how to organize their content into categories, Code and Theory also created a section for “The Street”, Chunnel’s very own location for promoting hand-selected content through their brand voice. Paying particular attention to the impact of dramatic images and easy navigation, Code and Theory created an experience that allowed users to immerse themselves in art while simultaneously being able to quickly shift channels, find similar, highest rated, and most watched content, and search for content through freeform search and tagging.

Code and Theory led the user experience, design, front-end and back-end development of Chunnel.tv. We also created a custom content management system with template control, specific editorial workflow processes, and special video capabilities that allowed video to be served in an embeddable and branded Chunnel Player.

Meta Image 1200x627

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

Read More
  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
Black BoxBlack BoxBlack Box


  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
Untitled design

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work


Says a Lot —


News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign