Dr Pepper Snapple Group

Snapple.com

Snapple was in need of simplicity.

The brand’s previous site provided a huge amount of items for visitors to interact with, so much so that the focus of the brand became lost. Using historical visitor data, as well as key insights from Snapple’s social channels, we created a more focused Snapple.com destination that satisfies all the facts someone would want to know about the brand, mixed with the right amount of surprise and delight to make them thirsty for more. In addition, the Snapple.com experience is now seamless on any device– becoming the first Dr Pepper Snapple Group brand with a fully responsive site design.

Continue toThe Things We MakeProject

Defining the Route of Fashion

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't call it a comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature
Spotify

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

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College Board| Positioning the College Board as an Integrated Partner for Students

Transfiguring an integrated student, parent and educator experience

<p><strong>Transfiguring an integrated</strong> student, parent and educator experience</p>

Transfiguring an integrated student, parent and educator experience.

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Rally| Elevating The Site Experience For a Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

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Coned Additional
ConEd

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

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  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

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    One World Trade Center,
    62nd Floor

    New York, NY 10007

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Continue toSays a LotThe Things We Make

Says a Lot —

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Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

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AIGA Eye on Design | The Era of Rebellious Web Design Is Here

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Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

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The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

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ESPN | Washington Commanders: Inside the NFL franchise's search for a new nickname and logo

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The Washington Post | Becoming the Commanders: How Washington's NFL team found its new name

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Ad Age | Washington Football Team Becomes the Washington Commanders

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The Washington Post | The Washington Football Team's 18-month rebrand was extensive. Now the hard part begins.

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions