Dr Pepper Snapple Group


Snapple was in need of simplicity.

The brand’s previous site provided a huge amount of items for visitors to interact with, so much so that the focus of the brand became lost. Using historical visitor data, as well as key insights from Snapple’s social channels, we created a more focused Snapple.com destination that satisfies all the facts someone would want to know about the brand, mixed with the right amount of surprise and delight to make them thirsty for more. In addition, the Snapple.com experience is now seamless on any device– becoming the first Dr Pepper Snapple Group brand with a fully responsive site design.