Communication Arts

A New Era for the Iconic Communication Arts

In 2016, Code and Theory San Francisco launched CommArts.com, a new responsive site for Communication Arts, the leading source of information and inspiration for creative professionals across industries.

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With roots firmly in the print tradition, Communication Arts enlisted Code and Theory to bring the same exacting craft to the publication’s digital strategy. The result is a system that was designed to increase engagement and draw readers closer to content on any device.

Visitors landing on the new CommArts.com homepage find a refreshed information architecture. Designed to increase discoverability, the homepage now integrates content items that had previously been overlooked alongside major headlines. Once visitors identify an article of interest, the left-hand navigation offers similar content so they can dive deeper into those topics.

Upon scrolling to the end of an article, a transporter module automatically paths visitors to the next item in the queue. Understanding that readers don’t want to be bombarded with distracting ads during their browse, we increased the quality and quantity of Communication Arts’ ad inventory, providing an increased revenue stream from digital advertising. A best-in-class gallery experience will allow Communication Arts to more vividly communicate its expansive library of content, accumulated over 55+ years at the vanguard of the design community.

Code and Theory San Francisco is proud to share this elegant digital relaunch of CommArts.com, and looks forward to celebrating the forces driving the design zeitgeist in digital.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

 2023

Says a Lot —

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