In 2016, Code and Theory San Francisco launched CommArts.com, a new responsive site for Communication Arts, the leading source of information and inspiration for creative professionals across industries.
With roots firmly in the print tradition, Communication Arts enlisted Code and Theory to bring the same exacting craft to the publication’s digital strategy. The result is a system that was designed to increase engagement and draw readers closer to content on any device.
Visitors landing on the new CommArts.com homepage find a refreshed information architecture. Designed to increase discoverability, the homepage now integrates content items that had previously been overlooked alongside major headlines. Once visitors identify an article of interest, the left-hand navigation offers similar content so they can dive deeper into those topics.
Upon scrolling to the end of an article, a transporter module automatically paths visitors to the next item in the queue. Understanding that readers don’t want to be bombarded with distracting ads during their browse, we increased the quality and quantity of Communication Arts’ ad inventory, providing an increased revenue stream from digital advertising. A best-in-class gallery experience will allow Communication Arts to more vividly communicate its expansive library of content, accumulated over 55+ years at the vanguard of the design community.
Code and Theory San Francisco is proud to share this elegant digital relaunch of CommArts.com, and looks forward to celebrating the forces driving the design zeitgeist in digital.