Mastercard

Mastercard Priceless Golf Obsession

A9e51d5f67e2df14f92cd7699518a6e9607eadfb

Code and Theory worked with McCann Worldwide to concept and bring a different kind of Mastercard campaign to life.

The idea was to create a telethon-like experience to help obsessed golfers with their ”addiction.” MRM and Mastercard recruited golf legends Arnold Palmer, David Farrety, Ben Crenshaw, and Spalding from Caddy Shack to take part in the production at Orlando Universal Studios.

Code and Theory knew this had to be a seamless experience, and we were set on doing something that hadn't been done before. Traditionally, most interactive videos resolve with Loops. However, Code and Theory presented the idea of using a 2-camera set up that would allow for wide-angle and tight shots, so that the need for looping would be eliminated. This direction would also be more true to traditional telethon experiences, although it would require a very tight script and a rigorous filming process for all wide and close-up shots.

At the end of production, users were directed to the site where David Farrety, the telethon leader, enticed obsessed golfers to call in immediately. When users would call in on their home or mobile phones, they were prompted to input the unique ID that was presented on their phone. The experience was seamless—what the user heard on the phone was synced in real time to what the users heard on their computer speakers. First-time callers were given a random golf legend, and each celebrity golfer would ask the callers a series of questions to see if they were, in fact, golf obsessed. Code and Theory incorporated voice recognition to confirm the callers’ answers. Callers with the most correct answers in the shortest amount of time were rewarded by being listed on the site’s leaderboard.

Code and Theory’s involvement in this project ranged from strategic and creative consultation, technical direction, design and development.

Continue toThe Things We MakeProject

Defining the Route of Fashion

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Gawker 2
Bustle Digital Group - Gawker

Gawker | Don't call it a comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Spotify Feature
Spotify

Artists don't just make art. They make money too.

Building a bigger funnel to help artists grow on Spotify.

Read More
College Board| Positioning the College Board as an Integrated Partner for Students

Transfiguring an integrated student, parent and educator experience

<p><strong>Transfiguring an integrated</strong> student, parent and educator experience</p>

Transfiguring an integrated student, parent and educator experience.

Read More
Rally| Elevating The Site Experience For a Crypto Pioneer

Elevating The Site Experience For a Crypto Pioneer

<p><strong>Elevating The Site Experience</strong> For a Crypto Pioneer</p>

Elevating the site experience for a crypto pioneer.

Read More
Coned Additional
ConEd

Building a future vision for Clean Energy in New York

ConEd tapped us as AOR to lead an integrated, purpose-driven marketing partnership to educate a multitude of audiences

Read More
  • A new brand strategy that ties ConEd’s clean energy vision to its purpose
  • An integrated creative campaign to showcase ConEd’s clean energy vision to its customers
Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

News — 

Code and Theory’s Dan Gardner named Campaign US 40 Over 40 honoree

News — 

AIGA Eye on Design | The Era of Rebellious Web Design Is Here

News — 

Webby Awards | Code and Theory Named Webby Winner in 26th Annual Webby Awards

News — 

The Drum | Adland's reaction to Musk's $44bn Twitter deal: 'a major disruption to its ad business'

News — 

ESPN | Washington Commanders: Inside the NFL franchise's search for a new nickname and logo

News — 

The Washington Post | Becoming the Commanders: How Washington's NFL team found its new name

News — 

Ad Age | Washington Football Team Becomes the Washington Commanders

News — 

The Washington Post | The Washington Football Team's 18-month rebrand was extensive. Now the hard part begins.

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions