Mastercard

Mastercard Priceless Golf Obsession

A9e51d5f67e2df14f92cd7699518a6e9607eadfb

Code and Theory worked with McCann Worldwide to concept and bring a different kind of Mastercard campaign to life.

The idea was to create a telethon-like experience to help obsessed golfers with their ”addiction.” MRM and Mastercard recruited golf legends Arnold Palmer, David Farrety, Ben Crenshaw, and Spalding from Caddy Shack to take part in the production at Orlando Universal Studios.

Code and Theory knew this had to be a seamless experience, and we were set on doing something that hadn't been done before. Traditionally, most interactive videos resolve with Loops. However, Code and Theory presented the idea of using a 2-camera set up that would allow for wide-angle and tight shots, so that the need for looping would be eliminated. This direction would also be more true to traditional telethon experiences, although it would require a very tight script and a rigorous filming process for all wide and close-up shots.

At the end of production, users were directed to the site where David Farrety, the telethon leader, enticed obsessed golfers to call in immediately. When users would call in on their home or mobile phones, they were prompted to input the unique ID that was presented on their phone. The experience was seamless—what the user heard on the phone was synced in real time to what the users heard on their computer speakers. First-time callers were given a random golf legend, and each celebrity golfer would ask the callers a series of questions to see if they were, in fact, golf obsessed. Code and Theory incorporated voice recognition to confirm the callers’ answers. Callers with the most correct answers in the shortest amount of time were rewarded by being listed on the site’s leaderboard.

Code and Theory’s involvement in this project ranged from strategic and creative consultation, technical direction, design and development.

Meta Image 1200x627
Amazon

Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

Read More
  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
Black BoxBlack BoxBlack Box

Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
Untitled design
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work

 2023

Says a Lot —

Latest

News — 

CampaignLive | Behavior as a prompt: Why AI’s ability to anticipate will change business forever

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign