Today’s luxury consumers are young, savvy and global; they not only have a taste for extravagance, but also a commitment to philanthropy and social conscience. In 2013, Code and Theory worked with South African entrepreneur David Leppan to reach this new ‘global mobile elite’ by launching Billionaire.com, a bilingual online lifestyle guide that exposes high net worth individuals to the best travel, products, food, and culture the world can offer, and also ways they can make the world a better place.
To provide Billionaire.com’s affluent users with the elite service they expect, Code and Theory built a website with a sophisticated display, a personalized editorial experience, and a fully responsive design that scales fluidly between desktop, tablet, and mobile phone.
A balance of cleanly designed feature articles, galleries, and video pages creates a sleek, immersive browsing experience, encourages site exploration, and reinforces the website’s authority on global luxury.
Billionaire.com is a truly global destination, and the bilingual website was built with simplified section pages and purposefully curated content to engage both English and Mandarin speakers.
Personalization is central to Billionaire.com; the website tracks a registered user’s behavior, interests, and location to present relevant, tailored information. By visiting the site regularly, a user’s distinctive tastes and personality will be mirrored on screen with customized content.
Personal Black Book
Registered readers can create and organize their own go-anywhere luxury guides by clicking on the Black Book icons throughout the site to collect products, places, and calendar events they want to save and share.
Billionaire.com automatically reformats text, imagery and advertising to whichever device — smartphone, tablet or desktop — a reader is using.
Following the website’s launch, Billionaire.com’s content will provide the foundation for the bi-annual print edition. The prestige coffee table book will feature the most popular features from the online team of international journalists and photographers, with the goal of creating a luxury object as compelling as the content covered in the website.