Condé Nast

GQ France

GQ is the definitive men’s fashion magazine in America, and this reputation carried over into its French edition, which launched in 2008 and was immediately recognized for its style coverage and bold voice. But GQ France is more than a fashion magazine. In 2013, Code and Theory worked to break this perception with a new, modern website that distinguished it as a leading voice for French men about all lifestyle subjects.

To engage GQ France’s readers with the range of subjects that interest them—technology, travel, pop culture, sports and fashion—Code and Theory developed a new digital framework that showcases the magazine’s key features and its fresh mix of daily content.

The homepage sets the tone for GQ France’s digital experience. It is an entry point designed to expose users to the breadth of the magazine’s content with a new continuous scrolling format and modules that can be customized to package diverse content together or side-by-side. Additionally, the homepage's enhanced flexibility ensures a cohesive and immersive experience by seamlessly incorporating varying sizes of content presentations, photographs and advertisements within the design.

Detail pages are also major entry points into GQ France’s website, pulling significant traffic from search engines and social media websites. Code and Theory built these pages with a design similar to the homepage—related content is presented as a user scrolls to the bottom of the article in order to drive more traffic into content verticals.

Lifestyle coverage on gqmagazine.fr is further expanded to capitalize on the interest of GQ readers with three new sections: Watches, for the discerning shopper; Sports and Cars, a lifestyle perspective on athletics and motor vehicles; and Video, an inline experience featuring exclusive GQ content.

GQ France’s new website reflects its position as the leading multi-thematic men’s magazine in France, but it will always be for destination menswear trends. Style Academie is the heart of this coverage; it tackles a new style question for readers every day. Code and Theory created a new Style Academie module on the homepage, and also a new page for the franchise was built with a drop-down format that makes it easier for users to access the next Academie tip, and a tool that enables users to filter the information based on their interests.

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The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

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Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
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  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
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Defining the future of digital experiences in education.

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Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

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