GQ France
- ClientGQ
- IndustryFashion & Beauty · Media & Publishing
- CapabilitiesContent strategy · Audience segmentation
Code and Theory Modernized GQ France's Website
To engage GQ France’s readers with a range of subjects—technology, travel, pop culture, sports, and fashion—Code and Theory developed a new digital framework that showcases the magazine’s key features.
The homepage sets the tone for GQ France’s digital experience, designed to expose users to the breadth of the magazine’s content.
Key Takeaways
Dynamic presence boosts brand visibility.
Adaptable design enhances user experience.
Innovative solutions drive competitive advantage.
Detail pages are also major entry points into GQ France’s website, pulling significant traffic from search engines and social media websites. Code and Theory built these pages with a design similar to the homepage—related content is presented as a user scrolls to the bottom of the article in order to drive more traffic into content verticals.
Lifestyle coverage on gqmagazine.fr is further expanded to capitalize on the interest of GQ readers with three new sections: Watches, for the discerning shopper; Sports and Cars, a lifestyle perspective on athletics and motor vehicles; and Video, an inline experience featuring exclusive GQ content.
GQ France’s new website reflects its position as the leading multi-thematic men’s magazine in France, but it will always be for destination menswear trends. Style Academie is the heart of this coverage; it tackles a new style question for readers every day. Code and Theory created a new Style Academie module on the homepage, and also a new page for the franchise was built with a drop-down format that makes it easier for users to access the next Academie tip, and a tool that enables users to filter the information based on their interests.
What We Did
Website
Developed a responsive site for enhanced user engagement.
Let’s get to work. Start a conversation.
newbiz@codeandtheory.comCode and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
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