The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

• Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
• Created a guest-centric site structure to facilitate booking, content exploration and discovery.
• Strategy, design and launch in under one year.

Building and unifying the digital ecosystem for one of the largest food and drug retailers in the US.

• Modernized the ecommerce experience
• Created a scalable design system
• Integrated 10+ disparate apps into one, reducing overhead
• Launched in six months

We led strategy and design for Champion's flagship experience, improving every metric less than six weeks after launch.

• +17% Average order value (AOV)
• +26% Average revenue / user (ARPU)
• +3% Conversion rate

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

• Effectively changed perception of Amazon from corporate competitor to colossal collaborator.
• Global integrated campaign doubled traffic to Amazon Ads' dot com destination.
• Increased unaided brand awareness +66%
• 12X Award Winner across ANA B2s, The Drum Awards, Global ACE and more.

We transformed Lucid's marketing website into a digital showroom—where luxury is an experience.

• +18% Engagement rate
• +7,246% Sign-Ups
• Winner - Best Interactive Experience in Mediapost's Automotive Awards

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

• Mobile-First
• Contextualized Conversion
• Flexible Design and Content Systems

Scout is a mental health and resilience app making care and intervention more accessible for teens and young adults..

• +40% Increase in reported user resiliency
• Developed as a progressive web app for maximum accessibility across the socio-economic spectrum
• 2024 Webby Winner in Apps & Software - Health, Wellness & Fitness
• Code and Theory built, designed and launched Scout.