
Growing the Game: Building USTA's First Coaching Platform
To power the USTA's ambitious goal to grow tennis to 35M players by 2035, Code and Theory launched USTA Coaching.
Read More- Positions USTA to scale tennis participation with a first-of-its-kind platform.
- Designed a user experience that's immersive, intuitive and builds community and loyalty.
- Unites certification, tools and education pathways in a scalable digital system.

Connecting with Developers to Drive Loyalty and Growth
A campaign that overcame developer skepticism, boosted Microsoft adoption and solidified them as a trusted partner.
Read More- Unified Microsoft’s fragmented developer messaging into a single, trust-building platform.
- Flipped traditional B2B marketing and delivered +37.5% engagement above benchmark and 50M+ views.
- Microsoft’s Developer Council insights powered the experience, boosting Azure conversions +284%.

Fueling the Weekly Rhythm of Football
Code and Theory transformed the NFL experience, redesigning the app to deliver the ultimate, video-first fan experience.
Read More- 5M+ Weekly users engaged
- 2.3B Minutes streamed (10x the entire Netflix catalogue)
- 20% Increase in average time per visit



Recognition


Building AI at Speed and Scale
How to Get Ready for a New Era of Anticipation
Read More- The future of AI is anticipatory, not reactive.
- Check out ContextLens, an AI-powered design system transforming RealClearPolitics' experience.
- Explore how we partner with organizations to unlock AI as a lasting competitive advantage.