Sony

Sony Ericsson W810i

Sony Ericsson

Code and Theory worked with advertising agency Organic for the launch of Sony Ericsson’s new Walkman phone. Code and Theory and Organic came up with an abstract idea that was based around a media buy. Collaboratively, we came up with 20 characters that would ultimately be spread out across multiple sites, but whose stories would all be connected somehow to a common plot. The user would be able to stumble into the story at any point and click on multiple banners to get to the story’s end. For example, a user on ESPN may view a sports fanatic narrating a 30-second cross-section of the story in a banner, then click on it to be launched into the next sequence being narrated by the sports fanatic’s friend (a technology guy living on Engadget). Once engaged, the user would continue to view pieces of the story through different characters on different sites until the story was finished.

At any point in the story, the user could find out more information about the phone product site. At the site, users could view all of the stories as well as find out the following information about the phone: technical information, video, and photo galleries.

Code and Theory shot all of the stories, built the site, and secured the advertising buy.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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Defining the future of digital experiences in education.

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<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

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Recognition

  • Code and Theory

    Webby Awards

    2022 Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    2021 Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    2020 Agency A-List

All Work

 2023

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