Media and Publishing's Trusted Digital Transformation Partner
20+ years. 200+ newsrooms transformed. The most trusted media and publishing brands trust us to transform and scale.
Redefining the Legacy of Luxury for a Powerhouse in Hospitality
The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.
Read More- Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
- Created a guest-centric site structure to facilitate booking, content exploration and discovery.
- Strategy, design and launch in under one year.
Evolving E-commerce to Fit Modern Audiences
We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.
Simplifying Grocery Shopping for Millions
Building and unifying the digital ecosystem for one of the largest food and drug retailers in the US.
Read More- Modernized the ecommerce experience
- Created a scalable design system
- Integrated 10+ disparate apps into one, reducing overhead
- Launched in six months
Reimagining the Financial Services Model
We’re transforming an antiquated industry through anticipatory experiences at the bleeding edge of tech and creativity.
Evolving an Iconic Brand For a New Generation
We led strategy and design for Champion's flagship experience, improving every metric less than six weeks after launch.
Read More- +17% Average order value (AOV)
- +26% Average revenue / user (ARPU)
- +3% Conversion rate
Sports Experiences Built to Scale
We've partnered with sports leagues, teams and disruptive brands to elevate the fan experience and stimulate growth.
Winning SMB's in “Ads That Work As Hard As You Do” Campaign
Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.
Read More- Effectively changed perception of Amazon from corporate competitor to colossal collaborator.
- Global integrated campaign doubled traffic to Amazon Ads' dot com destination.
- Increased unaided brand awareness +66%
- 12X Award Winner across ANA B2s, The Drum Awards, Global ACE and more.
Driving B2B Growth
Partnering with some of the world's largest companies to fuel their business-to-business expansion.
Crafting a Journey of Luxury
We transformed Lucid's marketing website into a digital showroom—where luxury is an experience.
Read More- +18% Engagement rate
- +7,246% Sign-Ups
- Winner - Best Interactive Experience in Mediapost's Automotive Awards
Fueling the Automotive Future
We bring over two decades of experience building and designing digital experiences for automotive giants and disruptors.
Reimagining Marriott Bonvoy as a Hub for Travel and Commerce
Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.
Read More- Mobile-First
- Contextualized Conversion
- Flexible Design and Content Systems
Elevating Experiences in Travel & Hospitality
From staycation to spontaneous getaways, we help clients make the journey more exciting and efficient.
Meet Scout: A Powerful Tool Building Resilience in Today's Youth
Scout is a mental health and resilience app making care and intervention more accessible for teens and young adults..
Read More- +40% Increase in reported user resiliency
- Developed as a progressive web app for maximum accessibility across the socio-economic spectrum
- 2024 Webby Winner in Apps & Software - Health, Wellness & Fitness
- Code and Theory built, designed and launched Scout.
Closing the Citizen Experience Gap
Transforming the public sector — backed by over a decade of trusted digital partnerships with government leaders.
