With 12 major industry recognitions in the last two years — including 8 “Agency of the Year” honors in 2025 alone — Code and Theory continues to redefine the creative and technology landscape.

Code and Theory, part of Stagwell (NASDAQ: STGW), has cemented its position as one of the industry's most innovative and effective partners, earning top accolades across design, innovation, B2B, and digital transformation. With a 50/50 balance of creatives and engineers, the agency has built a reputation for creating customer-first experiences that drive business impact at scale.

In 2025, Code and Theory was recognized by Fast Company on not one, but two prestigious lists in its annual World's Most Innovative Companies rankings:

• Design, for its work rebuilding NBC’s Big Board into an election-night platform that turned real-time data into national storytelling, helping MSNBC achieve record viewership

• Teamwork, a new category honoring deep collaboration, for its transformative partnership with the Minnesota Star Tribune, which launched a modern news platform that exceeded subscription goals within 24 hours of launch

Fast Company’s recognition places Code and Theory alongside innovation giants like NVIDIA, Duolingo, and Waymo, underscoring the agency’s role in shaping the future of industries from publishing to politics.

2025: A Year of Unmatched Recognition

So far this year, Code and Theory has been named:

• Ad Age B2B Agency of the Year (2025)
• Ad Age Business Transformation Agency of the Year (2024)
• ANA B2B Agency of the Year (2024 & 2025)
• Global Ace Awards Creative Agency of the Year (2024 & 2025)
• Campaign Digital Innovation Agency of the Year (2025)
• Shorty Awards Innovation Agency of the Year (2025)
• Digiday Innovation Agency of the Year (2025)
• The Drum’s Agency to Watch (2025)

Recognition Rooted in Results

These honors reflect a year of standout work and measurable results for global clients like NBC, NFL, Microsoft, YETI, and the Minnesota Star Tribune.

• NBC’s Big Board: Rebuilt from the ground up to deliver real-time, verified election data in a format that captured attention and trust — leading MSNBC to its highest ratings ever. Explore the case study.
• NFL App Relaunch: A complete transformation into a fan-first platform now serving over 5M weekly users and more than 2.3B minutes of streamed content. Explore the case study.
• YETI’s Digital Experience: The "Plan Your Wildest Year Yet" platform drove massive engagement, with event add-to-calendar rates 25% above industry benchmarks. Explore the case study.
• Minnesota Star Tribune: A digital reinvention that broadened audience reach, attracted new advertisers, and hit 32% of monthly subscription targets within a day. Explore the case study.

A Culture Built for What’s Next

In addition to client impact, Code and Theory launched its Enterprise Experience Transformation (EXT) practice in 2025 to help large organizations navigate AI disruption. This move continues the agency’s trajectory as both a creative and consulting force.

Co-founder and Executive Chairman Dan Gardner reflected on the recent Fast Company honors:

“We've built Code and Theory around diverse expertise — our people are from Deloitte to Cosmopolitan to the White House. Our leaders thrive at uniting entire C-suites. That’s the foundation of our culture and the reason we’re able to solve for tomorrow, not just today.”

CEO Michael Treff added:

“Innovation isn’t just about ideas — it’s about outcomes. Our ability to merge creativity and technology at scale is what’s driving real transformation for our clients. These awards affirm the value of that approach.”

With momentum from these wins and continued investment in AI, design, and engineering, Code and Theory is setting a new standard for what a modern agency can be.

About The Code and Theory Network
The Code and Theory Network is the only technology and creative network with a balance of 50% creative and 50% engineers. Our unique makeup makes us the place where CMOs, CTOs and CIOs come together to drive results for their businesses. We partner with our clients to redefine what is possible to create lasting impact and drive long-term growth. Part of Stagwell, Code and Theory offers a global footprint and the capabilities to work across the entirety of the customer-facing journey and implement the technology that powers it. The network includes the flagship agency Code and Theory as well as Kettle, Instrument, Left Field Labs, Truelogic, Create. Group, Rhythm and Mediacurrent. Code and Theory clients include Amazon, JPMorgan Chase, Microsoft, NBC, NFL and Yeti. For more, visit codeandtheory.com