Experience

College Board | Positioning the College Board as an Integrated Partner for Students

adidas Superstar | Change Is A Team Sport

Dean & Deluca | Connected Physical and Digital Gourmet Grocery Experiences

adidas Running | Bringing In-The-Moment Running Experiences to Boost Product Discovery

National Council on Aging (NCOA) | A Personalized Digital Experience for America's Older Adults

Washington Football Team | Charting a New Path for an Iconic Institution. Together.

adidas Originals James Harden | Launching the Next Chapter in Adidas Basketball

The Venetian | Redefining Luxury in Las Vegas

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Comcast | Innovating the Customer Experience from Pipeline to Platform

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

United Technologies | Uniting a Quarter Million Employees Under One Platform

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

adidas Running | Pushing Forward for Ultraboost 19

HearstLive | The World From a Hearst Point of View

H&R Block | A Tool for Doubling the Speed of Tax Completion

Bloomberg | A High-Impact Ad Strategy for Bloomberg Media

SiriusXM | Creating a Sophisticated Product Rooted in SiriusXM Content

H&R Block | A New Tax Offering for Expats

The Green Bay Packers | A Game-Changing Mobile Experience

Woodford Reserve | Creating a 3-Act Story Based Around Learning, Tasting and Cocktails

Anki.com | Anki.com, Design in Startup Mode

DuJour | Establishing DuJour as a Cultural Force

Calvin Klein | Evolving the Ck One Vision into a Multi-Platform Digital Experience

Mobi.TV | The Mobi4Biz Mobile Product

Capitol Records | Relaunching LennyKravitz.Com: A New Venue Accompanying a New Album

Jose Cuervo | An Online Destination for Jose Cuervo and Reggaeton

A campaign as big as Amazon.

Bustle Digital Group

Mic | Stories that fuel curiosity, creativity, and change

Washington Football Team

Charting a New Path for an Iconic Institution. Together.

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

CBRE| The digital infrastructure for the biggest commercial real-estate firm

Building a digital infrastructure for the world’s biggest commercial real-estate firm

<p><span>Building a digital infrastructure for the world’s biggest commercial real-estate firm</span><br /></p> — A new vision and design direction breaking the mold in commercial real estate.
Read More

SOM| Designing a Site For The Legacy of Architecture’s Most Prolific Firm

A Site Fit For The Legacy of Architecture's Most Prolific Firm

<p>A Site Fit For The Legacy of Architecture's Most Prolific Firm<br /></p> — A redesigned website that communicates SOM is more than just projects.
Read More

College Board —

Positioning the College Board as an Integrated Partner for Students, Parents and Educators

An integrated student, parent and educator experience

A Bold Vision for Healthcare

Code and Theory reimagines how healthcare is experienced for patients and providers.

Rally| Elevating the site experience for a crypto pioneer.

Elevating the site experience for a crypto pioneer.

<p><strong>Elevating the site experience</strong> for a crypto pioneer.</p> — Elevating the site experience for a crypto pioneer.
Read More

Spotify| Building a bigger funnel to help artists grow on Spotify

Building a bigger funnel to help artists grow on Spotify

<p><strong>Building a bigger funnel </strong>to help artists grow on Spotify</p> — Building a bigger funnel to help artists grow on Spotify
Read More

Bustle Digital Group —

Gawker | Don't call it a comeback.

An entertaining and engaging experience, all while still bringing a touch of class and sophistication.

Travel & Hospitality

From staycation to spontaneous getaways, Code and Theory helps clients make the journey more exciting and efficient.

The Venetian | Redefining Luxury in Las Vegas

One Night | An App Experience Fit for One Night of Spontaneity

Brand USA | Amplifying the USA as an International Travel Destination

Brand USA | Amplifying the USA as an International Travel Destination

Nylon| Re-introducing an Iconic Publishing Brand

Re-introducing an Iconic Publishing Brand

Re-introducing an Iconic Publishing Brand

Input| A Brand New Destination About Technology in Our Lives

A Brand New Destination About Technology in Our Lives

A Brand New Destination About Technology in Our Lives

Recognition

Code and Theory
Ad Age
2020 Agency A-List
Code and Theory
Ad Age
2020 Best Places to Work
Code and Theory
DIGIDAY
2019 Creative Agency of the Year

All Work

Spotify | Building a bigger funnel to help artists grow on Spotify

Bustle Digital Group | Gawker | Don't call it a comeback

Rally | Elevating the site experience for a crypto pioneer.

SOM | Designing a Site For The Legacy of Architecture’s Most Prolific Firm

Amazon Ads | A campaign as big as Amazon

Bustle Digital Group | Mic | Stories that fuel curiosity, creativity, and change

J.P. Morgan | The First End-To-End Digital Platform in Commercial Real Estate

CBRE | The digital infrastructure for the biggest commercial real-estate firm

College Board | Positioning the College Board as an Integrated Partner for Students

adidas Superstar | Change Is A Team Sport

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Dean & Deluca | Connected Physical and Digital Gourmet Grocery Experiences

adidas Running | Bringing In-The-Moment Running Experiences to Boost Product Discovery

Vogue | A Fresh New Look for Vogue.com

The Commonwealth Fund | Rebuilding a 100-year-old Foundation for the Next Century

Fitbit | A New Customer Experience for Fitbit.com

William Hill Estate | Putting Chardonnay on Trend

Chandon | Repositioning the Brand for a Millennial Audience

adidas Originals James Harden | Launching the Next Chapter in Adidas Basketball

adidas Originals Nite Jogger | A Digital Campaign Ecosystem that Brings Alive Creativity at Night

adidas Running | Pushing Forward for Ultraboost 19

Washington Football Team | Charting a New Path for an Iconic Institution. Together.

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

Scarlet | Launching an On-Demand Healthcare Offering During a Pandemic

National Council on Aging (NCOA) | A Personalized Digital Experience for America's Older Adults

NBC Olympics | 16 Days With the World's Biggest Website

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

Morton Salt | Putting More Salt on US Tables

Rockwell Group | Behind the Design of Rockwell Group

Xywav | A Flexible Component Library for the Jazz Brand

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

MetLife Investment Management | A New Platform for the Industry Powerhouse

The Venetian | Redefining Luxury in Las Vegas

Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital

StuyTown | Human Design Built for Scale

Mailchimp | A Digital Platform for Emerging Writers and Creators

Giffords | Launching a Powerful Resource to Spark Action on Gun Violence

CNN | Understanding American Elections, One Visualization at a Time

Dignity Health | Delivering a Best-In-Class Digital Experience

PGIM | Unifying PGIM's Global Asset Management Network

Xerox | Making Now Work: A New Campaign for a New Time

Eurosport | Bringing Live Sports to the Palm of Your Hand

MCM | Using Data to Empower an Iconic Luxury Brand for Growth

Moncler | Bridging the Audience Gap with Moncler

CoinDesk | Relaunching a Pillar of the Blockchain Community

Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

J.P. Morgan | Powering the Financial Leader's Acquisition Engine

BBC News | Finite News Optimized for the Video Generation

The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

Input | A Brand New Destination About Technology in Our Lives

Nylon | Re-introducing an Iconic Publishing Brand

Sky Italia | A Modern Digital Experience for the Italian Media Platform

United Technologies | Uniting a Quarter Million Employees Under One Platform

One Night | An App Experience Fit for One Night of Spontaneity

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

MotorTrend | A Gaming App Experience for Car Connoisseurs

Burger King | Creating a Movement by Bringing Back Burger King's Chicken Fries

Variety Magazine | Rebuilding Variety's Online Experience

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Burger King | A 360 Campaign Rewarding March Madness Fans

Hearst | Creating a Differentiated Yet Useful Site Experience

Hearst | Matching Hearst's Digital Experience to Its Physical Publications

InStyle | Building a New, Responsive InStyle.com

Finlandia | Creating a Digital Campaign Toasting the Less Ordinary Aspects of Life

LA Times | The Los Angeles Times Makeover

NBC Universal | NBCUniversal.com

Outernet | Outernet Satellite Dish

Bloomberg | A Completely Original Take on Political Coverage

Starwood | Maximizing Preferred Guest Rewards Redemption

NY.gov | A New Online Presence for New York State

The Webby Awards | An Inspiring New Digital Home for the Arbiters of the Best on the Web

DSQUARED | A New Online Experience for International Fashion House DSQUARED2

San Francisco Travel Association | Creating a Product Worthy of One of Earth's Most Beautiful Places

The Green Bay Packers | A Game-Changing Mobile Experience

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

The Huffington Post | A Redesign for the 10th Anniversary

H&R Block | A New Tax Offering for Expats

SiriusXM | Creating a Sophisticated Product Rooted in SiriusXM Content

Visit California | Experience California Like Never Before

Globe And Mail | The Globe and Mail Adopts a Responsive Philosophy

Bloomberg | Creating a Smarter, Faster Bloomberg.com

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

Bloomberg | A High-Impact Ad Strategy for Bloomberg Media

H&R Block | A Tool for Doubling the Speed of Tax Completion

Stylight | Making Style Happen by Crafting an Unforgettable Brand Experience

LBCI | Setting the Benchmark for Future Lebanese Digital Experiences

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Communication Arts | A New Era for the Iconic Inspirational Hub

Burger King | Introducing Grilled Dogs with Snoop Dogg

WWE | Building a Content Platform for Heavy Lifting

International Rescue Committee | A Responsive Site for the World's First Responders

HearstLive | The World From a Hearst Point of View

The Outline | The First Modern Mutation in Digital Publishing

Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

NBC News | A New Experience for Digital News

NBC News | Launching Three News Verticals for the Media Giant

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

Brand USA | Amplifying the USA as an International Travel Destination

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

Rivian | Launching the World's First Electric Adventure Vehicle

American Express | Turning an Acquisition Journey into a Bento Box

Jiffy Lube | Building a Better Customer Experience: Online and Inside the Garage

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Sunbrella | Redefining the Digital Textile Space

The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

The Guardian | A Native Platform for One of the World's Most Iconic Publishers

Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

Woodford Reserve | Creating a 3-Act Story Based Around Learning, Tasting and Cocktails

Comcast | Innovating the Customer Experience from Pipeline to Platform

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Pulped | Providing Provocative, Alternative and Irreverent Video Content

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

The New Center | A New Home Devoted to Saving the American Political Discourse

NYCEDC | A New Hub for New Yorkers to Grow Their Business

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

TEGNA | Creating a Centralized CMS for 39 Local News Stations

The Truth | Rebuilding a Revolutionary Brand for Modern Times

Yonder Music | Yonder Music Hear Forever

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

Citi Ventures | A Mobile Banking Service for a New Generation

Prong | Redesigning the New All-In-One Prong PWR Case

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

NBC News | Designing Snapchat's First Daily-News Program

Says a Lot —

Latest

Standard card Rally

News — Nov 1, 2021

Comm Arts | Webpicks – Rally

News — Oct 28, 2021

MediaPost | Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook

News — Oct 15, 2021

Ad Age | Amazon Launches Campaign For Its Ad Business Telling Brands It's More Than E-Commerce

News — Oct 7, 2021

Little Black Book | Code and Theory Launch Creator and Community Platform Rally's Rebrand

News — Oct 7, 2021

Little Black Book | Code and Theory Appoints Anne Sachs as Senior Director of Editorial Strategy

News — Oct 5, 2021

W3 Awards | Code and Theory wins Best in Show and Gold & Silver Awards

TTP Youth Group Yellow Backdrop Aidan Fox Diego 2

News — Sep 30, 2021

Ad Age | The Trevor Project Rebrands to Better Reflect Today's LGBTQ Youth

News — Sep 28, 2021

Campaign US | The Trevor Project rebrands for the next LGBTQ generation