In 2012, Jason Binn (formerly of Niche Media) endeavored to create the ultimate luxury lifestyle magazine for affluent tastemakers. His goal: establish DuJour as a cultural force by combining print magazine design quality with an adaptive, cross-platform publishing model.

To accomplish this feat, Binn tasked Code and Theory with developing a digital experience that could function flawlessly on desktops and tablets alike, integrating ongoing editorial updates along with the full run of all current print issues. There was only one problem: the print magazine did not yet exist.

Rather than creating separate experiences for each environment and viewport, Code and Theory developed a single-view site that could comfortably house print editorial, digital-only content, and advertising– with an emphasis on the stunning visual assets DuJour was capturing. Encouraging discovery was a critical goal, and by leveraging the natural user behavior of scrolling instead of clicking, Code and Theory designed an infinite scroll format that allowed for undisrupted exploration. Users could browse through photo stories, deep dive into editorial or simply view the featured stories one after another. And to encourage sharing, each individual piece of content was shareable to social media at both the article and asset level.

From a content strategy perspective, a major challenge was ensuring the site content remained fresh, giving users a reason to return often. Print magazine content would be augmented with online editorial both on a local and national level, leveraging analytics and geo-targeting to ensure that users got specific and relevant content. By eliminating verticals, simplifying the navigation and putting visual content at the forefront of the experience, we saw the time on site skyrocket compared to most digital publications, with users consuming article after article, spending nearly 7 minutes on the site per visit.

DuJour.com was an immediate hit, garnering buzz on sites like siteinspire.com, and gaining 40,000 unique visitors in a matter of hours. The site has since continued to be a success, winning the 2013 Webby award for Best Homepage and reaching more than 3 million readers monthly across the country.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

CASE CARD Blowout Top Image Size Image of 7680 432

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market



Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Award WebbyW3 0031Ad Age 0023


  • Code and Theory

    Webby Awards

    Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    Agency A-List

All Work


Says a Lot —


News — 

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

News — 

Code and Theory Takes the Stage at Web Summit Rio

News — 

PRNewswire | Code and Theory, a Stagwell (STGW) Network Company, is Building New Artificial Intelligence Capabilities with Oracle Cloud Infrastructure

News — 

PRNewswire | Stagwell (STGW) Marketing Cloud Taps Former Microsoft Chief Data Analytics Officer John Kahan, Code and Theory Chairman Dan Gardner as Advisors

News — 

PRNewswire | Code and Theory Network Agency Kettle Promotes Lauren Kushner to CEO

News — 

PRNewswire | Stagwell's Code and Theory Network Expands Its Digital Transformation and Engineering Globally with Addition of YML

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline