United Technologies

Uniting a Quarter Million Employees Under One Platform

United Technologies is partnering with Code and Theory to develop and socialize a vision for the new employee experience, starting with an elaborate product roadmap that encompasses all legacy and new technologies to design a series of innovative experiences engaging all 250,000 employees at a new level.

Screen Shot 2019 11 14 at 11 49 48 AM

250,000 Employees

  • 51% Disengaged across all categories
  • 21% Worker bees
  • 28% Climbers & all-stars

United Technologies is facing two main challenges:

  1. Many employees don’t feel engaged or invested.
  2. The amount of digital touchpoints has ballooned over time, which is overwhelming for users and doesn’t serve HR/communication purposes.

We performed several weeks of employee research using surveys, individual in-person and remote interviews across a representative panel of UTC employees. This research has led to the conclusion that the main goal of the new digital ecosystem is to better serve employees and increase their levels of overall engagement.

Screen Shot 2019 11 14 at 11 48 44 AM
Screen Shot 2019 11 14 at 11 49 00 AM
Screen Shot 2019 11 14 at 11 48 12 AM

Exploring and Testing a Range of Opportunities

No single solution in the market can fit all the needs or challenges that UTC is facing. Before looking at any technical solutions, we generated and tested a wide range of concepts for the most critical needs from communications, productivity, and HR standpoints.

More than 15 concepts were generated and tested using medium resolution prototypes on both mobile and desktop, through individual in-person and remote interviews.

The collected data and insights were used to further validate our assumptions in terms of problems and employee mindsets.

A Unified Publishing System to Serve All Business Units

One of the key series of touchpoints developed for UTC is dedicated to increase the sentiment of shared culture and innovation throughout the organization. We are creating a unified publishing system that serves a wide range of communication touchpoints for all Business Units to benefit from.

From top-down corporate communication to employee stories, hyper-localized content is distributed on digital wall signage and throughout the unified publishing platform to serve all employees.

Employee Profile: The Cornerstone of the Ecosystem

The new UTC Employee Experience Platform is being rebuilt to collect and serve back relevant data to all 250,000 employees. Starting with: a new employee on-boarding experience, coaching and training, content distribution, and networking. Employee profiles and data are the key components of the new ecosystem.

Code and Theory and UTC are partnering to assess all existing systems and technical needs in order to architect the new layer of connectors and APIs that constitute the new User Profile.

Change Management and Socialization Are Part of the Project

Conducting a project of this size requires a large commitment and support from many areas of the organization—from technology, to communications, to HR, to specific Business Units. UTC is conducting a large socialization campaign to identify champions and generate support for the program across the organization.

To support the UTC Employee Experience Core Team, we built a socialization plan that touches the three main layers of employees: executive stakeholders from main BUs and departments, local communications and HR advocates, and larger target groups.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

BDG Floating
Bustle Digital Group

Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

Read More
  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Digital Media. Redefined.

Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Shifting the Digital Fashion Paradigm

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Transforming
the Physical
into Digital

From museums to film festivals, we’re building online ecosystems that recast physical experiences as digital worlds.

Promoting Travel & Hospitality

From staycation to spontaneous getaways, we help clients make the journey more exciting and efficient.

Ad Age 0023Ad Age 0023Digiday1 0039

Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
  • Code and Theory

    Ad Age

    2020 Best Places to Work
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year

All Work

Standard Rivian

Rivian | Launching the World's First Electric Adventure Vehicle

StuyTown | Human Design Built for Scale

Nexstar Media Group | Helping 130+ Local News Stations Transition to Digital

Standard NBC News v4

NBC News | Launching Three News Verticals for the Media Giant

Standard Car Spotting

MotorTrend | A Gaming App Experience for Car Connoisseurs

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

Mailchimp | A Digital Platform for Emerging Writers and Creators

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Giffords | Launching a Powerful Resource to Spark Action on Gun Violence

CNN | Understanding American Elections, One Visualization at a Time

Dignity Health | Delivering a Best-In-Class Digital Experience

PGIM | Unifying PGIM's Global Asset Management Network

Xerox | Making Now Work: A New Campaign for a New Time

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

NBC | 16 Days With the World's Biggest Website

Eurosport | Bringing Live Sports to the Palm of Your Hand

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

MCM | Using Data to Empower an Iconic Luxury Brand for Growth

Moncler | Bridging the Audience Gap with Moncler

CoinDesk | Relaunching a Pillar of the Blockchain Community

Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

J.P. Morgan | Powering the Financial Leader's Acquisition Engine

BBC News | Finite News Optimized for the Video Generation

The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

Input | A Brand New Destination About Technology in Our Lives

Nylon | Re-introducing an Iconic Publishing Brand

Sky Italia | A Modern Digital Experience for the Italian Media Platform

United Technologies | Uniting a Quarter Million Employees Under One Platform

One Night | An App Experience Fit for One Night of Spontaneity

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

Burger King | Creating a Movement by Bringing Back Burger King's Chicken Fries

Variety Magazine | Rebuilding Variety's Online Experience

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Burger King | A 360 Campaign Rewarding March Madness Fans

Hearst | Creating a Differentiated Yet Useful Site Experience

Hearst | Matching Hearst's Digital Experience to Its Physical Publications

InStyle | Building a New, Responsive InStyle.com

Finlandia | Creating a Digital Campaign Toasting the Less Ordinary Aspects of Life

LA Times | The Los Angeles Times Makeover

NBC Universal | NBCUniversal.com

Outernet | Outernet Satellite Dish

Rockwell Group | Behind the Design of Rockwell Group

Bloomberg | A Completely Original Take on Political Coverage

Starwood | Maximizing Preferred Guest Rewards Redemption

NY.gov | A New Online Presence for New York State

The Webby Awards | An Inspiring New Digital Home for the Arbiters of the Best on the Web

DSQUARED | A New Online Experience for International Fashion House DSQUARED2

San Francisco Travel Association | Creating a Product Worthy of One of Earth's Most Beautiful Places

The Green Bay Packers | A Game-Changing Mobile Experience

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

The Huffington Post | A Redesign for the 10th Anniversary

H&R Block | A New Tax Offering for Expats

SiriusXM | Creating a Sophisticated Product Rooted in SiriusXM Content

Visit California | Experience California Like Never Before

Globe And Mail | The Globe and Mail Adopts a Responsive Philosophy

Bloomberg | Creating a Smarter, Faster Bloomberg.com

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

Bloomberg | A High-Impact Ad Strategy for Bloomberg Media

H&R Block | A Tool for Doubling the Speed of Tax Completion

Stylight | Making Style Happen by Crafting an Unforgettable Brand Experience

LBCI | Setting the Benchmark for Future Lebanese Digital Experiences

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Communication Arts | A New Era for the Iconic Inspirational Hub

Burger King | Introducing Grilled Dogs with Snoop Dogg

WWE | Building a Content Platform for Heavy Lifting

International Rescue Committee | A Responsive Site for the World's First Responders

HearstLive | The World From a Hearst Point of View

The Outline | The First Modern Mutation in Digital Publishing

Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

NBC News | A New Experience for Digital News

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

Brand USA | Amplifying the USA as an International Travel Destination

American Express | Turning an Acquisition Journey into a Bento Box

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Jiffy Lube | Building a Better Customer Experience: Online and Inside the Garage

Sunbrella | Redefining the Digital Textile Space

The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

The Guardian | A Native Platform for One of the World's Most Iconic Publishers

Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

Woodford Reserve | Creating a 3-Act Story Based Around Learning, Tasting and Cocktails

Comcast | Innovating the Customer Experience from Pipeline to Platform

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Pulped | Providing Provocative, Alternative and Irreverent Video Content

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

The New Center | A New Home Devoted to Saving the American Political Discourse

NYCEDC | A New Hub for New Yorkers to Grow Their Business

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

TEGNA | Creating a Centralized CMS for 39 Local News Stations

The Truth | Rebuilding a Revolutionary Brand for Modern Times

Yonder Music | Yonder Music Hear Forever

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

Citi Ventures | A Mobile Banking Service for a New Generation

Prong | Redesigning the New All-In-One Prong PWR Case

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

NBC News | Designing Snapchat's First Daily-News Program

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

Romper IG 5
News — 

Communication Arts Names Romper Webpick of the Week

News — 

Little Black Book | Don’t Take a Stand. Walk the Walk.

Sxswfeature
News — 

Vote for Code and Theory's SXSW 2021 PanelPicker Ideas!

News — 

Little Black Book | The Lifestyle of the Gradient

IB Dstandard
News — 

C&T Receives 5 Honorable Mentions | FastCo Innovation by Design

Amycarvajal
News — 

Little Black Book | 5 Minutes With... Amy Carvajal

Pgimstandard2
News — 

Campaign US | PGIM to Launch 8 Sites

black-background.jpg
News — 

Communication Arts Names C&T Health Webpick of the Week

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions