Woodford Reserve

Woodford Reserve

The simple truth is that all bourbons are created from the same five sources of flavor.

What sets Woodford Reserve apart is the way they coax something special from each one. We wanted to give craft bourbon lovers the tools to experience all of these subtle flavor nuances and develop a deeper love for Woodford Reserve.

Flavor is a personal thing.
Chris Morris | Woodford Reserver ​Master Distiller

Everyone has created their own flavor memory based on the different tastes and aromatics they have experienced throughout their life.

When you drink Woodford Reserve, your flavor memory will associate what you taste with the flavors you are already familiar with—and perhaps become some that are new to you.

They presented us with their Flavor Wheel, a tasting tool designed to educate consumers about the range of flavor notes that are found in their bourbon.

How could we combine this information with the heritage and process from the distillery, and a sense of expertise from the people who craft this spirit?

Could we design a home tasting experience that could be held in the palm of your hand?

We created a three-act story based around Learning, Tasting, and Cocktails. The Learning Flow sets the stage by transporting you to Kentucky through beautiful photography and stories about the rich heritage of the distillery grounds. It's all designed to take guests through a digital tour on the Five Sources of Flavor.

The Tasting Flow is a step-by-step process that walks our aspiring bourbon connoisseur through a food-paired tasting designed to bring specific nuances of Woodford Reserve to light.

Our team did extensive research to create a unique, easily digestible glossary of flavors, palate cues, and descriptions, with custom-made icons to help consumers build a language around what they experience in the tasting. The final section is based around sharing recipes for delicious Woodford Reserve cocktails.

Craft bourbon is complex. So much goes into the creation of every drop of Woodford Reserve that it's impossible to take it all in with just a swig. By creating a simple, active, and pleasurable experience around learning about and tasting more from a glass of Woodford Reserve, we can deepen loyalty and drive conversation around a truly great product and brand.