Woodford Reserve

Woodford Reserve

The simple truth is that all bourbons are created from the same five sources of flavor.

What sets Woodford Reserve apart is the way they coax something special from each one. We wanted to give craft bourbon lovers the tools to experience all of these subtle flavor nuances and develop a deeper love for Woodford Reserve.

1

Flavor Memories

Flavor is a personal thing.
Chris Morris | Woodford Reserver ​Master Distiller
Woodford

Everyone has created their own flavor memory based on the different tastes and aromatics they have experienced throughout their life.

When you drink Woodford Reserve, your flavor memory will associate what you taste with the flavors you are already familiar with—and perhaps become some that are new to you.

They presented us with their Flavor Wheel, a tasting tool designed to educate consumers about the range of flavor notes that are found in their bourbon.

How could we combine this information with the heritage and process from the distillery, and a sense of expertise from the people who craft this spirit?

Could we design a home tasting experience that could be held in the palm of your hand?

2

The Tasting App

We created a three-act story based around Learning, Tasting, and Cocktails. The Learning Flow sets the stage by transporting you to Kentucky through beautiful photography and stories about the rich heritage of the distillery grounds. It's all designed to take guests through a digital tour on the Five Sources of Flavor.

The Tasting Flow is a step-by-step process that walks our aspiring bourbon connoisseur through a food-paired tasting designed to bring specific nuances of Woodford Reserve to light.

Our team did extensive research to create a unique, easily digestible glossary of flavors, palate cues, and descriptions, with custom-made icons to help consumers build a language around what they experience in the tasting. The final section is based around sharing recipes for delicious Woodford Reserve cocktails.

3

A Deeper Appreciation

Craft bourbon is complex. So much goes into the creation of every drop of Woodford Reserve that it's impossible to take it all in with just a swig. By creating a simple, active, and pleasurable experience around learning about and tasting more from a glass of Woodford Reserve, we can deepen loyalty and drive conversation around a truly great product and brand.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

CASE CARD Blowout Top Image Size Image of 7680 432
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More

Evolving the Financial Services Model

We’re transforming an antiquated industry through cutting-edge design and driving the future of finance forward.

Award WebbyW3 0031Ad Age 0023

Recognition

  • Code and Theory

    Webby Awards

    Best Magazine – Websites and Mobile Sites
  • Code and Theory

    W3 Awards

    Best in Show General Websites-Associations
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Ringier | Leading International Media Company Ringier Appoints Stagwell’s (STGW) Code and Theory to Transform the Blick Brand

News — 

Code and Theory Takes the Stage at Web Summit Rio

News — 

PRNewswire | Code and Theory, a Stagwell (STGW) Network Company, is Building New Artificial Intelligence Capabilities with Oracle Cloud Infrastructure

News — 

PRNewswire | Stagwell (STGW) Marketing Cloud Taps Former Microsoft Chief Data Analytics Officer John Kahan, Code and Theory Chairman Dan Gardner as Advisors

News — 

PRNewswire | Code and Theory Network Agency Kettle Promotes Lauren Kushner to CEO

News — 

PRNewswire | Stagwell's Code and Theory Network Expands Its Digital Transformation and Engineering Globally with Addition of YML

News — 

Ad Age | Top 5 Diversity, Equality, and Inclusion Efforts To Know About Right Now

News — 

PRNewswire | Stagwell (STGW) Digital-First Creative Agency Code and Theory Launches Industry's First Holistic Inclusive Design and Marketing Strategy Discipline