Anki.com

Anki.com, Design in Startup Mode

6db37b0930542703a3745dd53570b55bd0c1d145

Anki approached us as a startup in stealth mode with major investment backing. We were excited about the opportunity to craft a website to communicate, sell, and extend the premium Anki product experience.

Best Viewed on Any Device

We worked to create a completely responsive design, optimized for viewing and purchasing on any device. The store itself was built fully responsive, with special attention to tablet devices—a key touchpoint of the target audience.

Set the Stage, Let the Product Put on the Show

The experience of learning about the product needed to be as rich as any of our editorial sites. From the first touchpoint to the last, customers could find out about the product. The site employed best practices, such as single-page checkout and a minimization of clicks from product to purchase. From anywhere on the site, customers can click-to-buy—from homepage to a long-scrolling Anki Drive page, with multiple entry points throughout and a docking global nav that offered a persistent link to the store or checkout.

F3049e27e14998763db11f986705ed5f25e20d13

Early on, there was a debate over whether the store should live on a traditional white background or a bold, black background to align with the product aesthetic. Experience consistency won over pattern adhesion. The single-page checkout focused on simplifying what was asked of users in each micro-interaction, through features such as: clear visual hierarchy, form pre-population and in-page refresh.

Much focus was put on the Anki Drive product page in an effort to design the best stage on which to showcase this breakthrough consumer product. We arrived at a strategy of scrolling versus clicking in an effort to minimize the decisions required by the user, while communicating the whole time with continuous visuals. This vision manifested as a tall page filled with full-width imagery and video, introducing the Anki Drive story and ultimately pathing to purchase.

5921b6b71e31d61b40516ba6e678614d0e75a095

Part of the fun of working with startups is the ever-evolving product—requirements are always a work in progress and assets are often still in production. As the final touches were being put on the actual Anki Drive product, we pivoted with the development, providing strategic recommendations where product and website overlapped. We took advantage of our shared location in San Francisco to meet in person, sharing designs and white boarding ideas.

Internally, we maintained a close collaboration with a highly iterative process involving UX, Visual, and Tech during the Design and Development phases, keeping an open dialog in order to reach optimal solutions in real-time. We also leveraged category-specific insight from our New York office, working closely across the offices.

Founded by Boris Sofman, Mark Palatucci, and Hanns Tappeiner (3 PhDs from Carnegie Mellon), Anki is an artificial intelligence and robotics company, funded by Andreessen Horowitz, Index Ventures and Two Sigma.

What was Anki’s goal? To create an entirely new category of consumer robotics, with Anki Drive as the first manifestation. Anki Drive itself felt like a video game come to life, with the cars taking on the characteristics of video game characters in the physical world. Using an iPhone as a controller, players could race against each other or against the AI cars.

In June 2013, Anki was unveiled to the public during Apple’s WWDC Keynote, at which time the media proclaimed that Anki might be the most advanced intersection of consumer-grade artificial intelligence and robotics ever.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Cultivating Community in Government & Education

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

Read More
  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Promoting Travel & Hospitality

From staycation to spontaneous getaway, we help clients make the journey more exciting and efficient.

Recognition

Code and Theory

DIGIDAY

2019 Creative Agency of the Year
Award Digiday

Code and Theory

Ad Age

2020 Agency A-List
Award Adage

Code and Theory

Ad Age

2020 Best Places to Work
Award Adage

All Work

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions
,,