AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

• Challenging category conventions to create a differentiated connection with audiences
• Speaking with Ohio sports fans the same way they speak to each other
• Working in an Integrated Agency team to connect through all media channels, including the app

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

• Mobile-First
• Contextualized Conversion
• Flexible Design and Content Systems

Crafting a UI for a complex product through user input and clear data visualization.

• Improving workflow processes through enhanced user interface design
• Clear and simple data visualizations for complex data sets
• Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch