BBC News

Finite News Optimized for the Video Generation

Despite being the world’s oldest national broadcasting organization, BBC has remained at the top of the news industry food chain, swiftly adapting to emerging technologies. In late 2015, BBC came to Code and Theory in need of an update to their traditional native app offering.

In an extremely collaborative environment, Code and Theory’s London and New York offices and BBC News teams worked to define, test, and design the new finite video news experience. Through the entire project process, our teams were tightly integrated to understand the BBC’s needs, identify workflow constraints and requirements, and to harmonize our designs into new and developing storytelling formats. Working closely with the BBC engineering teams, there was a smooth transition from design into development, shaping and optimizing our final deliverables to meet their needs and process.

BBC_trio

The News app was limited in its mobile video experiences, offering only basic features that fell behind BBC’s usual innovative products. With the rise of digital video as a main source of information in the news industry and the need to target a younger demographic, it became clear that BBC needed to make changes.

An additional challenge was to integrate a dramatically different and unique experience, including all new assets, into their existing native app structure.

What does the future of BBC news video consumption look like for a younger generation?

Being bombarded with nonstop, endless news feeds from a multitude of sources, people desired a sense of completion– they wanted a finite amount of information that was easily digestible and reduced the paradox of choice. To bring the users what they wanted, our team worked closely with the BBC editorial and design teams to create a tightly curated package—ten stories specially crafted for what the user would find most relevant to them.

In order to innovate in news journalism, a platform was needed that allowed editors to experiment with and evolve new storytelling formats.

B65ba121ba10c0b1e8018c5bd63fe186db4a3501

VISUAL DESIGN MADE FOR EMOTIONAL STORYTELLING

In order to drive habitual use, the team worked to create a new finite visual news experience, driven by a visual format that was curated and optimized for mobile use. The project focused on visual media design, packaging editorial news, user paths, and interaction and motion design. Flexibility in design enabled BBC editors to explore different storytelling formats: standard video, audio and photo galleries, and breaking news that contained no videos– all in a single user path, providing emotional depth as the user progressed through the content.

BBC_iphones

MINIMIZING NAVIGATION TO FOCUS ON CONTENT

Since the app was designed for a younger demographic that already understood the gestures of mobile app usage, it eliminated the need for an extraneous navigation system. Rather than having navigation that would take away focus on the content, gestural design enabled users to easily swipe left and right or pull up and down to switch between content smoothly. A secondary navigation system could be accessed on the app when needed.

F7a2d66a356dcf310599124d8309e72400b1921f

FRICTIONLESS CONSUMPTION FOR SEAMLESS EXPLORATION

The newly designed app found elegant solutions to progressing the user gracefully along their planned path by focusing on motion design. App features were made to create clear transitions between stories in order to maintain uninterrupted flow of content. To appeal to both a younger demographic and traditional users, the experience moved towards frictionless video motion while keeping the controls and visual aesthetic of classic BBC.

Users were allowed to explore deeper into certain content– perhaps a specific story that they wanted to learn more about, without losing their place in the larger journey. If a user was interested in learning more, they could easily swipe up to find related content within the core app and seamlessly return to the original Newstream path by pulling down when finished.

Continue toThe Things We MakeProject

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

Read More
  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Digital Media. Redefined.

Sky Italia Floating 2

Sky Italia | A Modern Digital Experience for the Italian Media Platform

BDG Floating
Bustle Digital Group

Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

Read More
  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Shifting the Digital Fashion Paradigm

Vouge Fv2

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Ad Age 0023Ad Age 0023Digiday1 0039

Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
    Award Adage
  • Code and Theory

    Ad Age

    2020 Best Places to Work
    Award Adage
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year
    Award Digiday

All Work

Standard Rivian

Rivian | Launching the World's First Electric Adventure Vehicle

Screen Shot 2020 04 29 at 12 08 36 PM

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

NYCEDC Sv2

NYCEDC | A New Hub for New Yorkers to Grow Their Business

Standard Car Spotting

MotorTrend | A Gaming App Experience for Car Connoisseurs

Standard NBC News v4

NBC News | Launching Three News Verticals for the Media Giant

Newtjmoverlay

The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

Mailchimp bythebooks standard

Mailchimp | A Digital Platform for Emerging Writers and Creators

MIT Sloan S

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

Pulped S

Pulped | Providing Provocative, Alternative and Irreverent Video Content

United Tech Sv2

United Technologies | Uniting a Quarter Million Employees Under One Platform

Standard nuveen v2

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

USCC S v2

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

Sunbrella s

Sunbrella | Redefining the Digital Textile Space

Coindesk Sv3

CoinDesk | Relaunching a Pillar of the Blockchain Community

Axe S

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Mccard

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

Xrxstandard

Xerox | Making Now Work: A New Campaign for a New Time

Nylon Standard

Nylon | Re-introducing an Iconic Publishing Brand

Input Standard

Input | A Brand New Destination About Technology in Our Lives

Dignity Health S

Dignity Health | Delivering a Best-In-Class Digital Experience

Skystandard

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Terraton S v3

Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

Bustle Standard Overlay

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

Tegna CMS S

TEGNA | Creating a Centralized CMS for 39 Local News Stations

Facebook JP S

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

Standard Nasdaq2

Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

NBC News Sv2

NBC News | A New Experience for Digital News

JPM Sv2

J.P. Morgan | Powering the Financial Leader's Acquisition Engine

Standard Euro Sport v2

Eurosport | Bringing Live Sports to the Palm of Your Hand

Standard MONCLER

Moncler | Bridging the Audience Gap with Moncler

Standard CNN Magic Wall

CNN | Understanding American Elections, One Visualization at a Time

The New Center Sv2

The New Center | A New Home Devoted to Saving the American Political Discourse

NBC Sports S

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

NY Life Sv2

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

MCM Standard

MCM | Using Data to Empower an Iconic Luxury Brand for Growth

Standard NBC Today

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

Standard d10 X2

Citi Ventures | A Mobile Banking Service for a New Generation

Standard One night1

One Night | An App Experience Fit for One Night of Spontaneity

Standard Xfinity Mobile 4

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

Standard Outline v2

The Outline | The First Modern Mutation in Digital Publishing

Standard Ability Lab 3oo

Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

Standard CFRIII

The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

ABA S

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Quest D S

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

Standardc40 ok

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

Standard Stay Tuned1000

NBC News | Designing Snapchat's First Daily-News Program

Standard Fine Arts Museum ok

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

Standard HRBLOCK

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Standard Com AR Tsv2

Communication Arts | A New Era for the Iconic Inspirational Hub

Block Advisor Standard

Burger King | Introducing Grilled Dogs with Snoop Dogg

Standard WWE2

WWE | Building a Content Platform for Heavy Lifting

IRC Standard

International Rescue Committee | A Responsive Site for the World's First Responders

Standard Hearst Live

HearstLive | The World From a Hearst Point of View

Standard RIO v2

NBC | 16 Days With the World's Biggest Website

AMEX S

American Express | Turning an Acquisition Journey into a Bento Box

Standard Scene comp

The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

Standard Guardian Labs2

The Guardian | A Native Platform for One of the World's Most Iconic Publishers

4 SQ S

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Consumer Reports S

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

Standard thetruthv2

The Truth | Rebuilding a Revolutionary Brand for Modern Times

Standard Comcast 2

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

Standard GP2

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

Standard Huffington Post 2

The Huffington Post | A Redesign for the 10th Anniversary

Standard BBC News v3

BBC News | Finite News Optimized for the Video Generation

Brand USA Sv2

Brand USA | Amplifying the USA as an International Travel Destination

Standard HR Expat2

H&R Block | A New Tax Offering for Expats

Standard Biz

Bloomberg | Creating a Smarter, Faster Bloomberg.com

Standard Motel Six

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Standard Vanity Fair ok

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

Standard NY Gov 2

NY.gov | A New Online Presence for New York State

Standard NY Senate 2

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

Standard Vogue 2015

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Standard Hearst Corporate

Hearst | Creating a Differentiated Yet Useful Site Experience

Standard Bloomberg Politics 2

Bloomberg | A Completely Original Take on Political Coverage

Standard GQ France2

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

Amy Carvajal
News — 

Little Black Book | 5 Minutes With... Amy Carvajal

Pgimstandard2
News — 

Campaign US | PGIM to Launch 8 Sites

Comm Arts Thumbnail
News — 

Communication Arts Names C&T Health Webpick of the Week

black-background.jpg

How to Design for the Unknown by Alex Mamorsky

DECODE Square Logo 4 nocode
News — 

Digiday | C&T Launches Thought Leadership Publication, Decode

Mediapoststandard
News — 

MediaPost | C&T and Scout Form Code and Theory Health

Codehealth pressasset
News — 

MM&M | Corporate Siblings C&T and Scout Health Join Forces

C Thealthstandard
Press — 

C&T Accelerates Innovation with Code and Theory Health

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions