BBC News

Finite News Optimized for the Video Generation

Despite being the world’s oldest national broadcasting organization, BBC has remained at the top of the news industry food chain, swiftly adapting to emerging technologies. In late 2015, BBC came to Code and Theory in need of an update to their traditional native app offering.

In an extremely collaborative environment, Code and Theory’s London and New York offices and BBC News teams worked to define, test, and design the new finite video news experience. Through the entire project process, our teams were tightly integrated to understand the BBC’s needs, identify workflow constraints and requirements, and to harmonize our designs into new and developing storytelling formats. Working closely with the BBC engineering teams, there was a smooth transition from design into development, shaping and optimizing our final deliverables to meet their needs and process.

BBC_trio

The News app was limited in its mobile video experiences, offering only basic features that fell behind BBC’s usual innovative products. With the rise of digital video as a main source of information in the news industry and the need to target a younger demographic, it became clear that BBC needed to make changes.

An additional challenge was to integrate a dramatically different and unique experience, including all new assets, into their existing native app structure.

What does the future of BBC news video consumption look like for a younger generation?

Being bombarded with nonstop, endless news feeds from a multitude of sources, people desired a sense of completion– they wanted a finite amount of information that was easily digestible and reduced the paradox of choice. To bring the users what they wanted, our team worked closely with the BBC editorial and design teams to create a tightly curated package—ten stories specially crafted for what the user would find most relevant to them.

In order to innovate in news journalism, a platform was needed that allowed editors to experiment with and evolve new storytelling formats.

B65ba121ba10c0b1e8018c5bd63fe186db4a3501

VISUAL DESIGN MADE FOR EMOTIONAL STORYTELLING

In order to drive habitual use, the team worked to create a new finite visual news experience, driven by a visual format that was curated and optimized for mobile use. The project focused on visual media design, packaging editorial news, user paths, and interaction and motion design. Flexibility in design enabled BBC editors to explore different storytelling formats: standard video, audio and photo galleries, and breaking news that contained no videos– all in a single user path, providing emotional depth as the user progressed through the content.

BBC_iphones

MINIMIZING NAVIGATION TO FOCUS ON CONTENT

Since the app was designed for a younger demographic that already understood the gestures of mobile app usage, it eliminated the need for an extraneous navigation system. Rather than having navigation that would take away focus on the content, gestural design enabled users to easily swipe left and right or pull up and down to switch between content smoothly. A secondary navigation system could be accessed on the app when needed.

F7a2d66a356dcf310599124d8309e72400b1921f

FRICTIONLESS CONSUMPTION FOR SEAMLESS EXPLORATION

The newly designed app found elegant solutions to progressing the user gracefully along their planned path by focusing on motion design. App features were made to create clear transitions between stories in order to maintain uninterrupted flow of content. To appeal to both a younger demographic and traditional users, the experience moved towards frictionless video motion while keeping the controls and visual aesthetic of classic BBC.

Users were allowed to explore deeper into certain content– perhaps a specific story that they wanted to learn more about, without losing their place in the larger journey. If a user was interested in learning more, they could easily swipe up to find related content within the core app and seamlessly return to the original Newstream path by pulling down when finished.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

BDG Floating
Bustle Digital Group

Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

Read More
  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Digital Media. Redefined.

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Shifting the Digital Fashion Paradigm

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Transforming
the Physical
into Digital

From museums to film festivals, we’re building online ecosystems that recast physical experiences as digital worlds.

Ad Age 0023Ad Age 0023Digiday1 0039

Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
  • Code and Theory

    Ad Age

    2020 Best Places to Work
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year

All Work

Standard Rivian

Rivian | Launching the World's First Electric Adventure Vehicle

Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

NYCEDC | A New Hub for New Yorkers to Grow Their Business

Standard Car Spotting

MotorTrend | A Gaming App Experience for Car Connoisseurs

Standard NBC News v4

NBC News | Launching Three News Verticals for the Media Giant

The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

Mailchimp | A Digital Platform for Emerging Writers and Creators

MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

Pulped | Providing Provocative, Alternative and Irreverent Video Content

United Technologies | Uniting a Quarter Million Employees Under One Platform

Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

Sunbrella | Redefining the Digital Textile Space

CoinDesk | Relaunching a Pillar of the Blockchain Community

Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

Xerox | Making Now Work: A New Campaign for a New Time

Nylon | Re-introducing an Iconic Publishing Brand

Input | A Brand New Destination About Technology in Our Lives

Dignity Health | Delivering a Best-In-Class Digital Experience

Sky Italia | A Modern Digital Experience for the Italian Media Platform

Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

Bustle Digital Group | Modern Storytelling for Bustle Digital Group

TEGNA | Creating a Centralized CMS for 39 Local News Stations

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

NBC News | A New Experience for Digital News

J.P. Morgan | Powering the Financial Leader's Acquisition Engine

Eurosport | Bringing Live Sports to the Palm of Your Hand

Moncler | Bridging the Audience Gap with Moncler

CNN | Understanding American Elections, One Visualization at a Time

The New Center | A New Home Devoted to Saving the American Political Discourse

NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

New York Life | What 170 Years of Success Looks Like for Today's Evolving World

MCM | Using Data to Empower an Iconic Luxury Brand for Growth

NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

Citi Ventures | A Mobile Banking Service for a New Generation

One Night | An App Experience Fit for One Night of Spontaneity

Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

The Outline | The First Modern Mutation in Digital Publishing

Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

American Bar Association | Modernizing One of the World's Largest Professional Organizations

Quest Diagnostics | Reinventing the Quest Digital Patient Experience

C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

NBC News | Designing Snapchat's First Daily-News Program

Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Communication Arts | A New Era for the Iconic Inspirational Hub

Burger King | Introducing Grilled Dogs with Snoop Dogg

WWE | Building a Content Platform for Heavy Lifting

International Rescue Committee | A Responsive Site for the World's First Responders

HearstLive | The World From a Hearst Point of View

NBC | 16 Days With the World's Biggest Website

American Express | Turning an Acquisition Journey into a Bento Box

The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

The Guardian | A Native Platform for One of the World's Most Iconic Publishers

Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

The Truth | Rebuilding a Revolutionary Brand for Modern Times

Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

The Huffington Post | A Redesign for the 10th Anniversary

BBC News | Finite News Optimized for the Video Generation

Brand USA | Amplifying the USA as an International Travel Destination

H&R Block | A New Tax Offering for Expats

Bloomberg | Creating a Smarter, Faster Bloomberg.com

G6 Hospitality | A New, Reliable and Efficient Motel6.com

Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

NY.gov | A New Online Presence for New York State

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Hearst | Creating a Differentiated Yet Useful Site Experience

Bloomberg | A Completely Original Take on Political Coverage

Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Latest

Romper IG 5
News — 

Communication Arts Names Romper Webpick of the Week

News — 

Little Black Book | Don’t Take a Stand. Walk the Walk.

Sxswfeature
News — 

Vote for Code and Theory's SXSW 2021 PanelPicker Ideas!

News — 

Little Black Book | The Lifestyle of the Gradient

IB Dstandard
News — 

C&T Receives 5 Honorable Mentions | FastCo Innovation by Design

Amycarvajal
News — 

Little Black Book | 5 Minutes With... Amy Carvajal

Pgimstandard2
News — 

Campaign US | PGIM to Launch 8 Sites

black-background.jpg
News — 

Communication Arts Names C&T Health Webpick of the Week

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions