Code and Theory partnered with InterActiveCorp (IAC) to launch Tina Brown’s latest publication endeavor, The Daily Beast. The website is a smart one-stop news shop; an aggregation site that differentiates itself from the rest with its unique combination of news selection, high-profile contributors, and irresistibly curated content.
One of the ancillary features of the site includes a Cheat Sheet, dually designed for iPhone users. The Mobile Cheat Sheet, subtitled “Must Reads from All Over”, offers a sleek, sophisticated design that is both visually elegant and simple to use.
After conducting usability testing, Code and Theory maximized the iPhone’s potential to recreate the Cheat Sheet in its entirety, allowing users the ability to dynamically access The Daily Beast’s editorialized content of the day, as well as media galleries, news sources, and outbound links for additional content on each story.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com