In early 2012, Code and Theory partnered with Mashable to create the brand’s iPad app.
We architected a process to complete the strategy, design, development and the submission process for the App Store in an efficient timeframe. This process forced focus and prioritization, as well as frequent and honest conversations between partners.
This required a distinct, agile process—one where deliverables were flexible based on time and complexity. The historic trust of Mashable in Code and Theory allowed for a true partnership, where Mashable knew we’d be honest on what was achievable and deliver a viable and successful product.
In our define phase, we worked with Mashable to ensure we were identifying the core audience attributes that aligned with their brand. The attributes of Mashable’s core audience included:
readers who want to efficiently consume content and
being that Mashable’s audience is one of the most influential and engaged social communities, sharing at any moment of the experience was not only expected but required.
Additionally, we wanted to make an experience that was differentiated from the competition and was delightful to use.
Working with Mashable’s in-house team we began to create a platform, which had both great user experience and the graceful ability to display advertising. Navigating through the app became seamless with panels and list views for quick scanning of content, and intuitive touch gestures for moving from one article to another. Sharing was also effortless from the headline and article detail level, with easy output to multiple networks and commenting available as an accessible panel alongside the article for quick contextual relevance.
The result was a successful iPad app launch with a meaningful and optimized native experience.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
