Mashable

Mashable Android App

Following the launch of Mashable’s new responsive website, Code and Theory teamed up with Mashable again to create an app for the Android platform.

With the new responsive site having established consistency across all platforms, we first had to ask ourselves what the role of this native experience could be within the new Mashable ecosystem.

We wanted to preserve the strategy that had been put in place, and felt apps should only be considered if they could offer an additive experience that could only be offered through the native-specific functionality that browsers didn’t have.

The Android operating system served as a perfect platform for a first execution, and so we set forth in helping to create the brand's Android app.

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01

Mashable Velocity Alerts

A large part of Mashable’s audience used the site to discover and share trending content before any of their friends. Knowing that people typically keep their mobile devices on them throughout the day, we wanted to leverage push notifications to alert them of content that was about to go viral, so they could share it immediately. Thanks to Mashable's Velocity technology, we were able to send "Mashable Velocity Alerts" to the user’s Android Notification Center for these types of stories.

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02

Native Sharing

We also looked to further enhance the sharing experience by leveraging Android's native sharing functionality. We implemented a share option that allowed users to share to any app already installed on their device with just one tap from the article or from the Homepage.

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Design Strategy

Leveraging responsive philosophy, we implemented a design that smoothly responds to the full suite of modern Android devices, spanning phones and tablet devices. That’s almost 2,500 devices.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

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AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Working in an Integrated Agency team to connect through all media channels, including the app

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We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Crafting a UI for a complex product through user input and clear data visualization.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

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