Mashable

Mashable Android App

Following the launch of Mashable’s new responsive website, Code and Theory teamed up with Mashable again to create an app for the Android platform.

With the new responsive site having established consistency across all platforms, we first had to ask ourselves what the role of this native experience could be within the new Mashable ecosystem.

We wanted to preserve the strategy that had been put in place, and felt apps should only be considered if they could offer an additive experience that could only be offered through the native-specific functionality that browsers didn’t have.

The Android operating system served as a perfect platform for a first execution, and so we set forth in helping to create the brand's Android app.

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Mashable Velocity Alerts

A large part of Mashable’s audience used the site to discover and share trending content before any of their friends. Knowing that people typically keep their mobile devices on them throughout the day, we wanted to leverage push notifications to alert them of content that was about to go viral, so they could share it immediately. Thanks to Mashable's Velocity technology, we were able to send "Mashable Velocity Alerts" to the user’s Android Notification Center for these types of stories.

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Native Sharing

We also looked to further enhance the sharing experience by leveraging Android's native sharing functionality. We implemented a share option that allowed users to share to any app already installed on their device with just one tap from the article or from the Homepage.

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Design Strategy

Leveraging responsive philosophy, we implemented a design that smoothly responds to the full suite of modern Android devices, spanning phones and tablet devices. That’s almost 2,500 devices.

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A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Cultivating Community in Government & Education

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

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Reimagining the CNN Magic Wall

Midterm elections 2018

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  • One of the most critical, hotly contested, and highly watched midterm elections ever
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Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

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Recognition

Code and Theory

DIGIDAY

2019 Creative Agency of the Year
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Ad Age

2020 Agency A-List
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2020 Best Places to Work
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Says a Lot —

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions
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