Mashable Android App
- ClientMashable
- ServicesCustomer Experience · Marketing
- CapabilitiesMobile App Development · Mobile Development · Content strategy
Code and Theory Developed Mashable's New Android App Post-Website Launch
With the new responsive site having established consistency across all platforms, we first had to ask ourselves what the role of this native experience could be within the new Mashable ecosystem.
We wanted to preserve the strategy that had been put in place.
Key Takeaways
Enhanced user engagement with native alerts.
Leveraged Android's native features for sharing.
Expanded brand reach with Android app launch.
— 03
Design Strategy
Leveraging responsive philosophy, we implemented a design that smoothly responds to the full suite of modern Android devices, spanning phones and tablet devices. That’s almost 2,500 devices.
— 01
Mashable Velocity Alerts
A large part of Mashable’s audience used the site to discover and share trending content before any of their friends. Knowing that people typically keep their mobile devices on them throughout the day, we wanted to leverage push notifications to alert them of content that was about to go viral, so they could share it immediately. Thanks to Mashable's Velocity technology, we were able to send "Mashable Velocity Alerts" to the user’s Android Notification Center for these types of stories.
— 02
Native Sharing
We also looked to further enhance the sharing experience by leveraging Android's native sharing functionality. We implemented a share option that allowed users to share to any app already installed on their device with just one tap from the article or from the Homepage.
What We Did
App
Developed a user-friendly interface for seamless navigation.
Platform
Built a robust backend to support high traffic and data.
Customer Experience
Enhanced user engagement through personalized content.
Social Integration
Implemented features for easy sharing across platforms.
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