Following the launch of Mashable’s new responsive website, Code and Theory teamed up with Mashable again to create an app for the Android platform.
With the new responsive site having established consistency across all platforms, we first had to ask ourselves what the role of this native experience could be within the new Mashable ecosystem.
We wanted to preserve the strategy that had been put in place, and felt apps should only be considered if they could offer an additive experience that could only be offered through the native-specific functionality that browsers didn’t have.
The Android operating system served as a perfect platform for a first execution, and so we set forth in helping to create the brand's Android app.
— 01
Mashable Velocity Alerts
A large part of Mashable’s audience used the site to discover and share trending content before any of their friends. Knowing that people typically keep their mobile devices on them throughout the day, we wanted to leverage push notifications to alert them of content that was about to go viral, so they could share it immediately. Thanks to Mashable's Velocity technology, we were able to send "Mashable Velocity Alerts" to the user’s Android Notification Center for these types of stories.
— 02
Native Sharing
We also looked to further enhance the sharing experience by leveraging Android's native sharing functionality. We implemented a share option that allowed users to share to any app already installed on their device with just one tap from the article or from the Homepage.
— 03
Design Strategy
Leveraging responsive philosophy, we implemented a design that smoothly responds to the full suite of modern Android devices, spanning phones and tablet devices. That’s almost 2,500 devices.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
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We provide a range of offerings built to support the entire ecosystem.
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Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
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We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
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We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
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We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
