Citi Ventures

D10X: A Mobile Banking Service for a New Generation

Citi Ventures is a department of Citibank tasked with accelerating innovation and experimentation of new products and services for its teams and customers. For more than two years, Citi Ventures has engaged Code and Theory to explore, craft and test a large series of innovative mobile services based on a native mobile design environment in order to inform short- and long-term plans for customers' mobile apps.

How to Rapidly Innovate in a Slow, Large Organization

Code and Theory was tasked with injecting new thinking and processes into the D10X incubator program to facilitate stronger ideation and validate hypotheses based on qualitative user research and rapid prototyping. The program needed not only to scale, but also to generate insights and provide larger value to the bank.

A Bespoke Approach to Design Thinking

Code and Theory identified and prioritized user problems and workshopped non-traditional solutions with stakeholders. Alongside Citi Ventures, we designed and tested over 50 products and conducted over 200 hours of user interviews.

Product Launch

In addition to exploring new concepts, one of the main goals and KPIs for Citi Ventures is to launch products to the market for various audiences. Our partnership in innovation extends to the realization of advanced product design and development, including the creation of highly personalized data-driven mechanisms.

We worked closely with Citi’s development team to bring products to market, including completing full development and data modeling for complex products.

Digital Portfolio Management and Strategic Consulting

By auditing our research and presenting monthly learnings to internal staff, Code and Theory identified knowledge gaps and opportunities ranging from the tactical to the strategic within the portfolio.

Changing the Blueprint for Innovation

Between 2016 and 2018, we developed 50 different PoCs with 50 different Citibank teams in the US and the UK, and collected positive consumer feedback through a controlled research process.

Our work has received wide global praise across the C-suite at the bank. The process has not only yielded a number of successful products, but the approach is changing the blueprint for how Citi Ventures pursues innovation and demonstrates its value to the organization.

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A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

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Bustle Digital Group

Modern Storytelling for Bustle Digital Group

Over six years, we invented new media platforms and reinvigorated classics—all with unparalleled design paradigms.

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  • Bold creative identities
  • Flexible and scalable design systems
  • Customizable card formats and interactive storytelling

Transforming
the Physical
into Digital

From museums to film festivals, we’re building online ecosystems that recast physical experiences as digital worlds.

Digital Media. Redefined.

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Sky Italia | A Modern Digital Experience for the Italian Media Platform

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CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

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  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

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Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Shifting the Digital Fashion Paradigm

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Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Cultivating Community in Education & Government

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

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Recognition

  • Code and Theory

    Ad Age

    2020 Agency A-List
  • Code and Theory

    Ad Age

    2020 Best Places to Work
  • Code and Theory

    DIGIDAY

    2019 Creative Agency of the Year

All Work

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Rivian | Launching the World's First Electric Adventure Vehicle

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Theodore Roosevelt Presidential Library | Defining the New Digital Museum Experience

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NYCEDC | A New Hub for New Yorkers to Grow Their Business

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MotorTrend | A Gaming App Experience for Car Connoisseurs

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NBC News | Launching Three News Verticals for the Media Giant

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The Jewish Museum | Bridging the Museum's Physical and Digital Experiences

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Mailchimp | A Digital Platform for Emerging Writers and Creators

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MIT Sloan School of Management | Crafting a Platform for Ideas Made to Matter

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Pulped | Providing Provocative, Alternative and Irreverent Video Content

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United Technologies | Uniting a Quarter Million Employees Under One Platform

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Nuveen | Giving an Age-Old Investment Behemoth New Digital Prowess

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U.S. Chamber of Commerce | A Brand and Platform for Small Business Partnerships

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Sunbrella | Redefining the Digital Textile Space

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CoinDesk | Relaunching a Pillar of the Blockchain Community

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Axe | An Iconic Men's Grooming Brand Known for Bold Marketing

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Mailchimp | Launching the New Digital Home for Tomorrow's Filmmakers

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Xerox | Making Now Work: A New Campaign for a New Time

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Nylon | Re-introducing an Iconic Publishing Brand

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Input | A Brand New Destination About Technology in Our Lives

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Dignity Health | Delivering a Best-In-Class Digital Experience

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Sky Italia | A Modern Digital Experience for the Italian Media Platform

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Indigo AG | Adopting Regenerative Practices with the Terraton Initiative

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Bustle Digital Group | Modern Storytelling for Bustle Digital Group

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TEGNA | Creating a Centralized CMS for 39 Local News Stations

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Facebook | Digital Tools to Revive and Inspire the Journalism Industry

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Nasdaq MarketSite | Nasdaq's Global HQ in NYC Gets a Pervasive Digital Infusion

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NBC News | A New Experience for Digital News

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J.P. Morgan | Powering the Financial Leader's Acquisition Engine

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Eurosport | Bringing Live Sports to the Palm of Your Hand

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Moncler | Bridging the Audience Gap with Moncler

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CNN | Understanding American Elections, One Visualization at a Time

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The New Center | A New Home Devoted to Saving the American Political Discourse

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NBC Sports | Going Local: An NBC Sports App to Connect Fans and Home Teams

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New York Life | What 170 Years of Success Looks Like for Today's Evolving World

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MCM | Using Data to Empower an Iconic Luxury Brand for Growth

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NBC News | NBC's Iconic Morning Show Becomes a Digital Lifestyle Destination

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Citi Ventures | A Mobile Banking Service for a New Generation

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One Night | An App Experience Fit for One Night of Spontaneity

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Xfinity Mobile | Launching Comcast's Category-Breaking Mobile Service

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The Outline | The First Modern Mutation in Digital Publishing

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Shirley Ryan AbilityLab | A Digital Platform Transforming the Medical Field

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The Council on Foreign Relations | Modernizing the Digital Presence of a Storied Institution

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American Bar Association | Modernizing One of the World's Largest Professional Organizations

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Quest Diagnostics | Reinventing the Quest Digital Patient Experience

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C40 Cities Finance Facility | A Platform Built for a More Sustainable Future

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NBC News | Designing Snapchat's First Daily-News Program

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Fine Arts Museums of San Francisco | A Modern Identity System Uniting Two Eclectic Museums

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H&R Block | Block Advisors, a Financial Planning Service Built Around You

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Communication Arts | A New Era for the Iconic Inspirational Hub

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Burger King | Introducing Grilled Dogs with Snoop Dogg

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WWE | Building a Content Platform for Heavy Lifting

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International Rescue Committee | A Responsive Site for the World's First Responders

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HearstLive | The World From a Hearst Point of View

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NBC | 16 Days With the World's Biggest Website

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American Express | Turning an Acquisition Journey into a Bento Box

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The Scene | Introducing The Scene, Conde Nast's Ultimate Content Platform

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The Guardian | A Native Platform for One of the World's Most Iconic Publishers

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Foursquare | Visualizing Data for the Platform's Pinpoint Ad Product

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Consumer Reports | Turning a Transactional Brand into a Shared Lifestyle Community

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The Truth | Rebuilding a Revolutionary Brand for Modern Times

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Comcast Corporate | From Corporate to Modern: Comcast's Brand New Platform

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Guggenheim Partners | A United Digital Vision for an Innovative Investment Manager

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The Huffington Post | A Redesign for the 10th Anniversary

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BBC News | Finite News Optimized for the Video Generation

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Brand USA | Amplifying the USA as an International Travel Destination

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H&R Block | A New Tax Offering for Expats

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Bloomberg | Creating a Smarter, Faster Bloomberg.com

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G6 Hospitality | A New, Reliable and Efficient Motel6.com

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Vanity Fair | Transforming a Summit Site into a Responsive, Flexible Destination

Standard NY Gov 2

NY.gov | A New Online Presence for New York State

Standard NY Senate 2

New York State Senate | A Digital Platform for Transparency, Engagement and Communication

Standard Vogue 2015

Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com

Standard Hearst Corporate

Hearst | Creating a Differentiated Yet Useful Site Experience

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Bloomberg | A Completely Original Take on Political Coverage

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Condé Nast | Distinguishing GQ France as a Leading Lifestyle Voice for French Men

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

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Continue toSays a LotThe Things We Make

Says a Lot —

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Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions