Working closely with the Showtime team, we set out to design and build a new tablet app that was more than just a portal to watch clips from the network’s unique content.
We wanted to create an elegant, seamless user experience solution that drove meaningful engagement, and increased network subscriptions.
Built Around Existing User Behaviors
At the time of launch, licensing restrictions prevented the network from showing full episodes.
Based on our insights into evolving mobile and tablet behaviors, Code and Theory focused the experience around the social, second-screen behaviors that could allow Showtime the opportunity to turn the app into a powerful CRM tool.
Content drives the experience, but the social interactions around the content experience make the app particularly unique.
The first way Code and Theory achieved this goal was by developing a fullscreen video player that leveraged technology to enhance the HD quality.
The app allows users to browse the network’s content, including exclusive behind the scenes footage and access to one free episode from each of the network’s series.
The community bar allows Showtime fans to interact with other network fans while browsing the app content. So whether they’re cutting up about Dexter, or blowing smoke about Weeds, the app provides a unique portal where—during broadcast times—users can answer questions, make predictions and log their reactions to the show in real-time with their friends on Facebook and Twitter.