Showtime

Showtime App

Working closely with the Showtime team, we set out to design and build a new tablet app that was more than just a portal to watch clips from the network’s unique content.

We wanted to create an elegant, seamless user experience solution that drove meaningful engagement, and increased network subscriptions.

showtime

1

Built Around Existing User Behaviors

At the time of launch, licensing restrictions prevented the network from showing full episodes.

Based on our insights into evolving mobile and tablet behaviors, Code and Theory focused the experience around the social, second-screen behaviors that could allow Showtime the opportunity to turn the app into a powerful CRM tool.

Content drives the experience, but the social interactions around the content experience make the app particularly unique.

2

Natively Social

The first way Code and Theory achieved this goal was by developing a fullscreen video player that leveraged technology to enhance the HD quality.

The app allows users to browse the network’s content, including exclusive behind the scenes footage and access to one free episode from each of the network’s series.

The community bar allows Showtime fans to interact with other network fans while browsing the app content. So whether they’re cutting up about Dexter, or blowing smoke about Weeds, the app provides a unique portal where—during broadcast times—users can answer questions, make predictions and log their reactions to the show in real-time with their friends on Facebook and Twitter.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

Read More
  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Screen Shot 2023 03 01 at 11 14 04 AM
Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

Read More
  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Untitled design
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

Read More
  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

Read More
Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

Read More
Black BoxBlack BoxBlack Box

Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign

News — 

YETI Wins Fast Company Innovation By Design Award for Marketing

News — 

Adweek | Ritz-Carlton Unveils New Websites to Elevate UX

News — 

The Cold Standard — YETI Launches New Coolers Experience, Built by Code and Theory

News — 

The Drum | Should Brands Ditch X as a Customer Service Platform?

News — 

Digiday | Are NFTs Dead? How Media Agencies Are Framing the Future of This Blockchain Tech

News — 

The Drum | Do Marketers Need To Pay Attention to Elon Musk’s Latest Venture, xAI?

News — 

The Drum | Here’s How 7 Major Ad Agencies Are Currently Using AI