Showtime App

Working closely with the Showtime team, we set out to design and build a new tablet app that was more than just a portal to watch clips from the network’s unique content.

We wanted to create an elegant, seamless user experience solution that drove meaningful engagement, and increased network subscriptions.



Built Around Existing User Behaviors

At the time of launch, licensing restrictions prevented the network from showing full episodes.

Based on our insights into evolving mobile and tablet behaviors, Code and Theory focused the experience around the social, second-screen behaviors that could allow Showtime the opportunity to turn the app into a powerful CRM tool.

Content drives the experience, but the social interactions around the content experience make the app particularly unique.


Natively Social

The first way Code and Theory achieved this goal was by developing a fullscreen video player that leveraged technology to enhance the HD quality.

The app allows users to browse the network’s content, including exclusive behind the scenes footage and access to one free episode from each of the network’s series.

The community bar allows Showtime fans to interact with other network fans while browsing the app content. So whether they’re cutting up about Dexter, or blowing smoke about Weeds, the app provides a unique portal where—during broadcast times—users can answer questions, make predictions and log their reactions to the show in real-time with their friends on Facebook and Twitter.

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Ads that work as hard as you do

Code and Theory developed the integrated, global campaign connecting Amazon Ads with small businesses everywhere.

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  • Proved Amazon Ads are made to match the right person, with the right business, right away.
  • Doubled traffic to Amazon Ads' dot com destination.
  • Produced a global, integrated campaign in less than six months.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

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Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems
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  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List
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Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

All Work


Says a Lot —


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Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

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Figma Names Code and Theory as Launch Partner in New Service Partner Program

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Code and Theory Network Wins Six W3 Awards

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Facing the Future: A Guide to AI and Design Transformation

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Amazon Ads Debuts First Small Business-Targeted Campaign