Showtime

Showtime App

Working closely with the Showtime team, we set out to design and build a new tablet app that was more than just a portal to watch clips from the network’s unique content.

We wanted to create an elegant, seamless user experience solution that drove meaningful engagement, and increased network subscriptions.

showtime

At the time of launch, licensing restrictions prevented the network from showing full episodes.

Based on our insights into evolving mobile and tablet behaviors, Code and Theory focused the experience around the social, second-screen behaviors that could allow Showtime the opportunity to turn the app into a powerful CRM tool.

Content drives the experience, but the social interactions around the content experience make the app particularly unique.

The first way Code and Theory achieved this goal was by developing a fullscreen video player that leveraged technology to enhance the HD quality.

The app allows users to browse the network’s content, including exclusive behind the scenes footage and access to one free episode from each of the network’s series.

The community bar allows Showtime fans to interact with other network fans while browsing the app content. So whether they’re cutting up about Dexter, or blowing smoke about Weeds, the app provides a unique portal where—during broadcast times—users can answer questions, make predictions and log their reactions to the show in real-time with their friends on Facebook and Twitter.

Continue toThe Things We MakeProject

A Bold Vision for Healthcare

From patient-centric products to back-end systems for providers, we’re reimagining how healthcare is experienced.

Cultivating Community in Government & Education

We’re strengthening some of the most influential institutions through digital-first platforms and communications tools.

Pool
CNN

Reimagining the CNN Magic Wall

Midterm elections 2018

Read More
  • One of the most critical, hotly contested, and highly watched midterm elections ever
  • Modernized a 10-year-old product with a new look & feel and enhanced core feature set
  • Rebuilt the technology from the ground up, focusing on data security and performance

Hours of on-air use for 2018 Midterms

13

Evolving the Financial Services Model

We're transforming an antiquated industry through cutting-edge design—and driving the future of finance forward.

Disrupting the Digital Sports Landscape

We do it for the love of the game—pioneering forward-thinking experiences for sports fans of every stripe.

Promoting Travel & Hospitality

From staycation to spontaneous getaway, we help clients make the journey more exciting and efficient.

Recognition

Code and Theory

DIGIDAY

2019 Creative Agency of the Year
Award Digiday

Code and Theory

Ad Age

2020 Agency A-List
Award Adage

Code and Theory

Ad Age

2020 Best Places to Work
Award Adage

All Work

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions

Continue toSays a LotThe Things We Make

Says a Lot —

Get in Touch

Find Us

One World Trade Center,
62nd Floor

New York, NY 10007

More Offices

Work With Us

Press

Careers

See All Open Positions
,,