Content

Simpli.fi | Building a Brand for the Future of AdTech

TikTok | Building Confidence in TT4B Solutions

Galleri | Introducing a Revolutionary Medical Feat to the Market

The New School | Building Flexible, Data-Driven Pathways for an Academic Innovator

Citadel | Citadel & Citadel Securities Websites

Johnson & Johnson | Transforming a CPG Powerhouse Into an Inclusive Digital-First Marketer

ConEd | Building A Future Vision For Clean Energy In New York

Chandon | Repositioning the Brand for a Millennial Audience

National Council on Aging (NCOA) | A Personalized Digital Experience For America's Older Adults

Washington Football Team | Charting A New Path For An Iconic Institution

adidas Originals James Harden | Launching The Next Chapter In Adidas Basketball

Morton Salt | Putting More Salt On US Tables

The Venetian | Redefining Luxury in Las Vegas

William Hill Estate | Putting Chardonnay On Trend

Sunbrella | Redefining The Digital Textile Space

Facebook | Digital Tools to Revive and Inspire the Journalism Industry

H&R Block | Block Advisors, a Financial Planning Service Built Around You

Interview Magazine | "The Crystal Ball of Pop" for Modern Times

Turner | Upwave

Club Monaco | Targeted Email Campaigns with a Twist

Starwood | A New Interface Providing Users Access to 9,000+ Videos of SPG Content

Mastercard Priceless Golf Obsession | Bringing a New Mastercard Campaign to Life

Sony Ericsson | The Launch of the New Walkman W810i Phone

Microsoft | Microsoft Subway Spot

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The Ritz-Carlton

Redefining the Legacy of Luxury for a Powerhouse in Hospitality

The hotel giant partnered with Code and Theory to bring its hotel's luxury into every element of its digital experience.

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  • Built a scalable design system for both The Ritz-Carlton and The Ritz-Carlton Reserve.
  • Created a guest-centric site structure to facilitate booking, content exploration and discovery.
  • Strategy, design and launch in under one year.

Driving B2B Growth

Partnering with some of the world's largest companies to fuel their business-to-business expansion.

Tipico Featured Module
Tipico

Succeeding on a Mission to Win Ohio

AOR leading an integrated campaign to capitalize on the moment and bring Tipico to market.

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  • Challenging category conventions to create a differentiated connection with audiences
  • Speaking with Ohio sports fans the same way they speak to each other
  • Working in an Integrated Agency team to connect through all media channels, including the app

Evolving E-commerce to Fit Modern Audiences

We are shaping the digital transformation of the industry by creating strong connections between audiences and brands.

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Marriott Bonvoy

Reimagining Marriott Bonvoy as a Hub for Travel and Commerce

Evolving Bonvoy’s design system to be more modern and immersive while staying true to the core strong brand identity.

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  • Mobile-First
  • Contextualized Conversion
  • Flexible Design and Content Systems

Leading With Empathy and Inclusivity

Having deeper conversations, widening the funnel, and driving innovation with an inclusive-first lens.

Untitled design
Allspring

Speed to Market for a Portfolio Optimization Tool

Crafting a UI for a complex product through user input and clear data visualization.

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  • Improving workflow processes through enhanced user interface design
  • Clear and simple data visualizations for complex data sets
  • Designing a roadmap to continue to iterate and optimize the product on a rolling basis post-launch

Transforming Education's Forefront

Defining the future of digital experiences in education.

Pfizer World| Shaping a Platform into a Beacon for New Priorities and Ways of Work

Pfizer World

<p>Pfizer World</p>

Transforming a platform into a meaningful beacon to set new priorities and ways of working.

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Galleri| Introducing a Revolutionary Medical Feat to the Market

Galleri

<p>Galleri</p>

Creating the first B2C campaign and user experience for a first-of-its-kind cancer detection test.

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Recognition

  • YETI x Code and Theory

    Innovation by Design

    Best in Marketing
  • Code and Theory

    Innovation by Design

    Design Company of the Year
  • Code and Theory

    Ad Age

    Agency A-List

All Work

 2023

Says a Lot —

Latest

News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

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Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

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Figma Names Code and Theory as Launch Partner in New Service Partner Program

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Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign

News — 

YETI Wins Fast Company Innovation By Design Award for Marketing