As part of Microsoft’s new corporate advertising campaign branded “Realizing Your Potential," Code and Theory was tasked with promoting a nationwide campaign that would communicate the company’s new mission and brand: to help people realize their potential.
Code and Theory worked with McCann Worldwide to concept and create an innovative marketing device that would reach a large, diverse audience.
The project involved creating a series of animations that were displayed in the Washington D.C Metro. Each frame of the animations was printed and mounted on the subway walls. When a train hit maximum speed, the frames simulated motion in flipbook fashion.
Using this strategy to message Microsoft’s campaign “Realizing your Potential,” Code and Theory created three 15-second line-drawn animations, all portraying individuals realizing their potential. This unique delivery method created an opportunity to deeply engage the subway audience in an entirely new way.
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com