NEW YORK — Code and Theory, a renowned digital-fist creative agency, has been awarded a Bronze Lion in the Entertainment Lions’ “Talent: Visual Story Telling” category at this year’s Cannes International Festival of Creativity, for its work on Burger King’s Grilled Dogs product launch.
Code and Theory’s work on the campaign was also shortlisted for two PR Lions in the “Internal Communications & Employee Engagement” and the “Launch / Re-launch”categories.
Code and Theory was the lead agency on this campaign which featured the Cannes-awarded Burger King employee training video starring Snoop Dogg. The training video announced the launch of the new menu item to Burger King employees and, within 24 hours, to the world.
Steve Baer, head of Code and Theory’s Brand Design Group stated: “We are thrilled to have worked with the Burger King team to bring this unique and ambitious project to life. As a result of all the hard work put in by our team, the client, and our partner agencies, Code and Theory can proudly say that our work is now among the best in show.”
To read more about our “Grilled Dogs” campaign, click here.
In addition to being awarded for the “Grilled Dogs” campaign, Code and Theory was also credited for its work on two other successful Burger King campaigns: the “McWhopper”campaign which took home two Grand Prix, one Titanium, five Gold, fiveSilver, and four Bronze Lions.; and the “Whopper Sign” campaign, which was awarded 3 Bronze Lions.
ABOUT CODE AND THEORY
Code and Theory is a digital-first creative agency that designs products and brand experiences across platforms. The agency has helped to redefine media with clients including Bloomberg, Los Angeles Times, Vogue and Mashable and enables brands like Burger King to connect with new and existing consumers. Recognized as one of the top 10 most innovative companies in design by Fast Company in 2015, Code and Theory employs more than 350 people in offices in New York City, San Francisco, London, Atlanta and Manila. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.