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Burger King Grilled Dogs

Introducing Grilled Dogs to the world.

Since 2014, Code and Theory has worked with Burger King to bring their brand and product offering to life in digital. In 2016, Burger King moved to launch their first product using both sides of the grill -- Grilled Dogs.

Code and Theory needed to introduce Grilled Dogs to the world in an already cluttered fast food market to expand Burger King’s offering in the minds of consumers and do so while leveraging WHOPPER’s brand equity.

Code and Theory led the effort to create the most epic employee training video of all time, starring none other than the OG DOGG, Snoop Dogg.This video was so surprising and shareable, employees couldn’t help fanning the flames in social. Within 24 hours, the rest of the world joined the chorus, making Grilled Dogs one of the most successful and recognized product launches of the last decade.

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