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Sep
28
2016
In The News
To mark World Literacy Month, Code and Theory created a campaign for Burger King that highlights the fact that according to the World Literacy Foundation, one out of five people - 20 percent of the global population - can't read or… READ MORE
Sep
27
2016
Press Release
Hearst, one of the nation’s largest diversified media, information and services companies touching more than 360 businesses, today debuted a groundbreaking multimedia installation, HearstLive. The street level display is housed in the… READ MORE
Sep
21
2016
Press Release
NEW YORK - Code and Theory and Standard International, the company behind The Standard hotels and the majority owner of the Bunkhouse Group, today launched One Night, the first third-party app for hotels designed by a hotel company.… READ MORE
Sep
20
2016
In The News
Code and Theory Co-Founder/Co-CEO Dan Gardner sits down with Elyse Southwell, host of  NASDAQ's Disruptors series, to talk about what it really means to be "digital first," the difference between communication problems and business… READ MORE
Sep
19
2016
In The News
At last week's Social Media Week London event, Code and Theory London's Associate User Experience Director Hollie Lubbock spoke about 3 ways to use date to get your messages to the right consumers online.“You can only optimize something to… READ MORE
Sep
16
2016
In The News
Code and Theory Co-Founder/Co-CEO Dan Gardner chats with Top Interactive Agencies about the key elements of a great digital campaign, digital trends with staying power, and his advice for recent grads."Trends that stay are a bit of an… READ MORE
Sep
12
2016
In The News
Media Ad AgeCreativityAdWeekThe DrumMediaPostMashableAgencySpy READ MORE
Aug
11
2016
Press Release
NEW YORK - Code and Theory today announced that Ben Berentson has been hired as Senior Director, Editorial and Organizational Development, where he will work alongside clients to help them develop and cultivate the strategies, teams and… READ MORE
Aug
10
2016
Press Release
The National Conference of State Legislatures released an official press release today that recognized Code and Theory's work on The New York State Senate website with the 2016 Online Democracy Award. READ MORE
Jun
25
2016
Press Release
NEW YORK — Code and Theory, a renowned digital-fist creative agency, has been awarded a Bronze Lion in the Entertainment Lions’ “Talent: Visual Story Telling” category at this year’s Cannes International Festival of Creativity,… READ MORE
May
18
2016
Events
On Friday, June 3, Michael Martin will present at SF Design Week at the General Assembly Campus in San Francisco.Martin, who is Managing Partner and oversees Code and Theory's San Francisco office, will discuss and examine how to design for… READ MORE
May
16
2016
Press Release
LONDON, May 16, 2016 -- Code and Theory today announced Scott Ewings has been hired as Managing Director to lead strategic growth of the agency in the U.K.With a 25 year track record of launching differentiated digital experiences and… READ MORE
Apr
11
2016
In The News
Senior Community Manager Carlos Matias spoke with Digiday’s Jordan Valinsky about his daily routine for engaging with Burger King’s fans on social media platforms. An avid student of pop culture, Matias discussed how we stays on top of… READ MORE
Apr
5
2016
Press Release
NEW YORK, SAN FRANCISCO — Code and Theory’s work with the Green Bay Packers, Bloomberg, Vanity Fair, H&R Block’s Block Advisors, Globe & Mail, New York State, Truth Initiative, and the truth campaign® has been recognized for a total… READ MORE
Mar
17
2016
In The News
Ad Age’s Lindsay Stein recently interviewed Brand USA’s David Whitaker and Code and Theory’s Michael Martin about the agency’s appointment as Brand USA’s digital agency of record.  READ MORE
Mar
15
2016
Press Release
NEW YORK – Code and Theory's work has been named a finalist in the 8th Annual Shorty Awards for Brands & Organizations:BEST OVERALL TWITTER PRESENCE Code and Theory was named a finalist in the "Best Twitter Presence" category, which honors… READ MORE
Mar
4
2016
In The News
CNBC reporter Michelle Castillo spoke with Managing Partner, Steve Baer regarding the shifting car-buying habits of millennials. In the article Castillo dives into Cadillac's decision to feature a young and ethnically diverse cast in its… READ MORE
Mar
3
2016
Events
Steve Baer will discuss ways small agencies can stand out and demonstrate their value to existing and potential clients.WHAT The Digiday Agency Summit, taking place in Miami Beach, brings together industry leaders for three days of in-depth… READ MORE
Feb
25
2016
Events
URL Social Media WeekTwitter Bots And The Automation Of Everything READ MORE
Feb
24
2016
Events
URL Social Media WeekOnline Identities And Impact On Gen Y+Z Consumers READ MORE
Feb
24
2016
Events
On Wednesday, February 24th, Code and Theory Co-founder Dan Gardner will share his Responsive Business and Atomization philosophies at Social Media Week New York.Exploring brand-building in the age of fragmented media, Gardner will share… READ MORE
Feb
18
2016
Press Release
WWE released an official press release this morning regarding the new wwe.com, which was designed and developed by Code and Theory: READ MORE
Feb
17
2016
Press Release
New York, NY – (Feb. 17, 2016) – Code and Theory today announced it has been selected as the new digital agency of record for Brand USA, the destination marketing organization for the United States. The agency will be tasked with driving… READ MORE
Feb
11
2016
In The News
URL Ad Age’s Creativity-Online.comSnoop Dogg Teaches Burger King Employees How To Cook A Hot DogOTHER CAMPAIGN PRESS Ad AgeBurger King: Training Video- Grilled Dogs ft. CharoBurger King Adds the 'Whopper of Hot Dogs' to MenuMediaPostBurger… READ MORE
Jan
28
2016
In The News
Managing Partner, Steve Baer spoke with CNBC reporter Michelle Castillo about US Media companies’ interest in China. Baer identified differences in the role of digital in China versus in the United States., explaining that networks in… READ MORE
Jan
5
2016
Press Release
The Stagwell Group (http://www.stagwellgroup.com/) today announced its fund, Stagwell Media LLC, has acquired a majority stake in Code and Theory, a leading creative digital agency headquartered in New York City with offices in Atlanta,… READ MORE
Nov
12
2015
Press Release
Governor Cuomo released a press release this afternoon regarding the new NY.gov, which was designed and developed by Code and Theory: READ MORE
Oct
21
2015
In The News
Our poster is about getting to the root of what comprises and sustains the Internet at an ‘atomic level.' This yielded the idea that fundamentally, binary code is the Internet’s irreducible building block.Nested within the 1s and 0s… READ MORE
Oct
6
2015
In The News
The press seized upon news of our partnership with the Huffington Post since the publishing giant’s first-ever redesign previewed on September 28th, 2015 at Advertising Week. The new site will launch in 2016.In addition to Fast… READ MORE
Sep
28
2015
Events
WHAT On Monday, September 28th, New York Advertising Week kicked off with the much-anticipated reveal of Code and Theory's bold redesign of The Huffington Post—the world's leading source of breaking news, opinion, and entertainment. Dan… READ MORE
Sep
16
2015
Events
On September 16th, 2015, with the support of the Google Design team, Code and Theory hosted the month's edition of the Women in UX event "XX+UX." The 50+ attendees mingled over light refreshments before sitting down with their assigned… READ MORE
Jun
26
2015
Events
At the Silicon Beach Fest LA conference on June 26, Code and Theory ACD Francisco Tavares will join design leads from Facebook, Urban Sitter and Pivotal Labs for a "process power session" about sharing tips-of-trade on building platforms and… READ MORE
Jun
22
2015
In The News
For her latest Mobile Commerce Daily column, reporter Alex Samuely reported on the runaway success Motel 6 has experienced since moving to a more responsive platform in late October. In just eight months, the brand has seen conversion rates… READ MORE
Jun
25
2015
Events
On Thursday June 25, Managing Partner Steve Baer joins a panel at the world's largest advertising conference to debate how brands & agencies can get brilliant people to work together brilliantly. The panel, titled "Collaboration at the Speed… READ MORE
Jun
18
2015
Press Release
DALLAS Motel 6, known for offering a clean, comfortable room and great service for the lowest price of any national chain, reported today a significant increase in its conversion rates on both mobile and desktop devices since… READ MORE
Jun
9
2015
Events
On Tuesday, June 9, Code and Theory Senior UX Designer Marc Rabinowitz joined a panel of experts at Mashable HQ in New York City to discuss the future of wearables.From design, user experience, payments and apps, to the overall state of the… READ MORE
Jun
9
2015
Events
On Tuesday, June 9, Managing Partner Mike Treff presented at AdMonsters' annual OPS NY Conference in New York City. According to the organization, this year’s conference was the organization's largest to date, with more than 500… READ MORE
Jun
4
2015
Press Release
NEW YORK – Effie Worldwide, one of the world's preeminent advertising industry awards shows, has named Code and Theory to its 2015 list of the Top 10 Most Effective Independent Agencies in North America. The results of Index are driven by… READ MORE
May
20
2015
Events
On the last day of NYCxDESIGN week, Code and Theory hosted an intimate talk series centered around the art of learning. Four speakers from Etsy, Microsoft and Code and Theory each took the stage to share stories, measures, processes, tools… READ MORE
May
13
2015
Press Release
NEW YORK – Code and Theory, one of the largest independently-owned creative agencies, announced that Dotty Giordano has been promoted to partner.The promotion comes on the heels of Giordano’s excellence in developing client relationships… READ MORE
May
6
2015
Events
On Wednesday, May 6, Code and Theory co-founder Dan Gardner presented at Collision Conference, Web Summit's sister event in Tony Hsieh's Downtown Project, Las Vegas. Gardner's keynote – "Designing for Systems, Not Channels" – touched on… READ MORE
Apr
30
2015
Events
In late April, a crowd of marketers gathered at The Times Center in New York City for the International Advertising Association's (IAA) 11th Annual Global Marketing Summit. Managing Partner Steve Baer joined a group of thought leaders in… READ MORE
Apr
9
2015
Press Release
“Packers fans are so important to the success of the team, and we wanted to design a new mobile website that would enhance their experience,” said Duke Bobber, digital producer for the Packers. “We are proud to be recognized by Telerik… READ MORE
Apr
7
2015
Press Release
NEW YORK, SAN FRANCISCO — Code and Theory’s work with the Los Angeles Times, San Francisco Travel, Visit California, New York State, Bloomberg, Rockwell Group, the BURGER KING® brand and Maybelline New York has been recognized across… READ MORE
Apr
10
2015
Events
On Friday, April 10, Michael Martin presented at the Society of News Design's conference at the Newseum in Washington, DC. Martin, who is Managing Partner and oversees Code and Theory's San Francisco office, explored the agency's innovative… READ MORE
Mar
27
2015
In The News
Communication Arts selected the new Bloomberg Business as "Web Pick of the Week" for the week of March 23. "Mirroring the visual chutzpah found in the pages of Bloomberg Businessweek, the newly redesigned bloomberg.com takes risks with bold… READ MORE
Mar
23
2015
In The News
For his 2015 tech forecast, Fast Company reporter John Brownlee spoke with some of the world's top designers to get a sense of what would shape the future of design. Code and Theory Managing Partners Mike Treff and Steve Baer both weighed… READ MORE
Mar
17
2015
Press Release
NEW YORK – Code and Theory's work has been named a finalist in two categories in the 7th Annual Shorty Awards for Brands & Organizations, announced on Tuesday:Best Large Agency Code and Theory was named a finalist in the "Best Large… READ MORE
Mar
12
2015
Press Release
NEW YORK — As part of its continued strategy to invest in technology and talent to deliver exceptional creative solutions, Code and Theory today announced that it has acquired Mediacurrent, one of the world’s leading Drupal… READ MORE
Mar
10
2015
Press Release
NEW YORK — Code and Theory, one of the largest independently-owned creative agencies, has named Chris Hayes Partner and Global Chief Marketing Officer. Hayes, who has two decades of experience in developing digital and integrated marketing… READ MORE
Feb
25
2015
In The News
In her latest report for eMarketer, lead social media analyst Debra Aho Williamson explored how marketers are using Pinterest in 2015. She touched on topics ranging from trends in Pinterest marketing, advertising and e-commerce, and spoke to… READ MORE
Feb
25
2015
In The News
Communication Arts selected the new rockwellgroup.com as its "Web Pick of the Day" for February 25."Like the spaces designed by Rockwell Group, there is an underlying intelligence to the new rockwellgroup.com. The new Curiosities section,… READ MORE
Feb
24
2015
Events
On Tuesday, February 24, Senior Creative Strategist Kelly Meyers presented at Social Media Week New York on how marketers can learn to integrate new millennial insights into their marketing strategy. Meyers gave a crash course on who this… READ MORE
Feb
20
2015
In The News
FWA, one of the industry's most widely recognized showcases for digital work, named bloomberg.com as "Site of the Day" for February 20. Bloomberg Business is Bloomberg's flagship digital destination that unifies its most powerful media… READ MORE
Feb
18
2015
Press Release
NEW YORK — Code and Theory’s work with Bloomberg and The Webby Awards has been recognized across four categories in the 2015 Digiday Publishing Awards, announced Tuesday: BLOOMBERG POLITICS  Bloomberg Politics, launched in October 2014,… READ MORE
Feb
17
2015
In The News
Communication Arts selected the new dsquared2.com as "Web Pick of the Day" for February 17. "The sophisticated editorial design of the new dsquared2.com allows this international fashion house to express its perspective online, and gives… READ MORE
Feb
19
2015
Events
On Thursday, February 19, Code and Theory's Director of Industrial Design Geoff Baldwin joined a panel of experts at the 5th Annual Yeh IDeology Design Summit to discuss the new creative economy. Topics ranged from how to integrate… READ MORE
Feb
9
2015
Press Release
Founded in 2001, Code and Theory has grown to encompass 300 employees working across the company’s offices in New York City, San Francisco, London, and Manila. In a little more than a decade, its impact has been widespread: From helping… READ MORE
Feb
3
2015
In The News
In an interview with Co.Design's John Brownlee, Code and Theory's newest Group Creative Director John Long talked about his journey in advertising thus far, and the benefits of doing great work at a smaller agency. "The opportunity is… READ MORE
Feb
2
2015
In The News
Wired.com design reporter Margaret Rhodes recently spoke with Bloomberg's Josh Topolsky and Code and Theory's Mike Treff about the new Bloomberg Business, the company's new flagship digital destination for all Bloomberg content. The two… READ MORE
Feb
2
2015
Press Release
“We’ve built a truly integrated creative culture here at Code and Theory, and are thrilled for him to join us as we take it to the next level," said Steve Baer, Managing Partner at Code and Theory. Long’s appointment comes at a time of… READ MORE
Jan
29
2015
In The News
Fashionista.com, one of the world's largest independent fashion news sites, published an interview this morning with co-founder Brandon Ralph. In the piece, reporter Lauren Sherman spoke with Brandon about how he and Dan Gardner got their… READ MORE
Jan
28
2015
In The News
VentureBeat’s Harrison Weber reported on the new Bloomberg Business, which launched today:“Bloomberg has managed to recapture these emotions on the Web, with a vibrant, responsive design relaunch for Bloomberg Business that pulls you in… READ MORE
Jan
28
2015
Press Release
Bloomberg Business will combine and replace Bloomberg.com and Businessweek.com. The mobile-first site is powered by a new cutting-edge, custom technology platform developed within Bloomberg internally. Bloomberg Business carries the… READ MORE
Jan
28
2015
In The News
Capital New York's media reporter Joe Pompeo covered the launch of the new Bloomberg Business website, calling it "an updated, cleaner, more contemporary and stylish look to bloomberg.com."To read the full story, click here. READ MORE
Jan
20
2015
Press Release
SACRAMENTO, Calif. — Visit California is making its website more inspiring and visually engaging with a complete redesign of its 13 sites in nine languages. The new, fully responsive VisitCalifornia.com leverages the latest in website… READ MORE
Jan
20
2015
In The News
FWA, one of the industry's most widely recognized showcases for digital work, recently named rockwellgroup.com as "Site of the Day" for January 18. For its Article series, Creative Director Mariana Bukvic takes FWA behind the scenes of how… READ MORE
Jan
15
2015
In The News
In the January "Innovation" issue of Photo District News (PDN) Magazine – one of the biggest and most exclusive professional photography magazines in the world – Code and Theory co-founder Brandon Ralph talks with Conor Risch about… READ MORE
Jan
12
2015
In The News
In the January 12 edition of Adweek, reporter Chris Heine took a closer look at brands that saw huge success in social media during the NCAA's inaugural college football playoff on New Year's Day. In his report, Heine wrote that Dr Pepper's… READ MORE
Jan
9
2015
In The News
In an interview with Government Technology reporter Jason Shueh, New York State's deputy secretary for technology Rachel Haot offered up some of the most notable features and lessons learned from redesigning NY.gov in collaboration with Code… READ MORE
Jan
9
2015
In The News
Communication Arts selected the new ny.gov as "Web Pick of the Week" for the week of January 5. "Backed with the editorial prowess of design firm Code and Theory, ny.gov enables users to easily and quickly get to the content they need.… READ MORE
Jan
7
2015
In The News
Highlights include Swiss architect Herzog & de Meuron's transformation of a concrete parking garage into a Miami landmark, and the Amangiri resort in southern Utah, which utilizes a unique concrete mixture to blend into its desert… READ MORE
Jan
5
2015
In The News
In her year-end wrap-up, Co.Design editor Suzanne LaBarre named Dan Gardner and Mike Treff's "Responsive Philosophy" to her list of of the 14 most important design lessons of 2014. In the piece, which was published in late September, Gardner… READ MORE
Dec
22
2014
In The News
The Huffington Post launched on May 10, 2005 and in ten years has grown to become the number-one news site in the United States, with a record 126 million unique visitors in the U.S. Around the globe, it operates 13 editions worldwide, and… READ MORE
Dec
19
2014
In The News
Design Week included the redesign of latimes.com in its "Biggest Innovations of 2014" list, which included the year's best examples of digital-first newspaper design."These redesigns were hugely innovative because they represented a step… READ MORE
Dec
15
2014
In The News
Creative Bloq, one of the most prominent design news sites in the world, recently reviewed the new Dsquared2.com, designed by Code and Theory.To read the full article, click here. To learn more about the project, click below. READ MORE
Dec
11
2014
Events
On December 11, Nick Macri, Senior Insight Analyst at Code and Theory, presented a keynote at the Brand Innovators Big Data Summit at the Ace Hotel in New York City. "Uncovering consumer insights and truths in social media is an art," says… READ MORE
Dec
11
2014
In The News
In an interview with WWD's media columnist Alexandra Steigrad, Brandon and Dan touch upon their work across a number of sectors, from media and fashion to hospitality and fast food, and reflect on key moments in Code and Theory's 13-year… READ MORE
Dec
4
2014
Press Release
NEW YORK AND LONDON – Launched December 4, 2014, Dsquared2’s new website encapsulates the brand in a new look and user experience. The stylistic, modular design seamlessly melds Dsquared2’s brand message and ecommerce store.“We… READ MORE
Nov
24
2014
Press Release
NEW YORK, NOVEMBER 24, 2014 — For 30 years, Rockwell Group, the architecture and design firm created by David Rockwell, has been a pioneer in hotel, restaurant, theater and playground design. Today, Rockwell Group unveiled… READ MORE
Nov
24
2014
Press Release
NEW YORK — Code and Theory and The Webby Awards unveiled today a newly redesigned webbyawards.com.“Transforming our Internet presence with the visionaries at Code and Theory has allowed us to create a new home for the legacy of past… READ MORE
Nov
18
2014
In The News
CGT magazine – one of the leading trades for consumer goods executives – dedicated its November cover story to how Dr Pepper and Code and Theory worked together to turn Dr Pepper fans into hyper-engaged brand advocates, content creators,… READ MORE
Nov
13
2014
In The News
Co.Design reporter Rebecca Greenfield spoke with Code and Theory Managing Partner Mike Treff and the State of New York's deputy secretary of technology Rachel Haot about the design thinking behind the new NY.gov, launched this week. "We… READ MORE
Nov
13
2014
In The News
In a story published today in The Wall Street Journal's Metropolis section, reporter Colleen Wilson announced the launch of the new NY.gov, which debuted today. Deputy secretary of technology Rachel Haot affirmed the site's guiding principle… READ MORE
Nov
12
2014
Press Release
NEW YORK – Governor Andrew M. Cuomo today introduced the new NY.Gov official State website, featuring improved customer service, design, navigation, search and accessibility from virtually any device. This website’s overhaul is the first… READ MORE
Nov
11
2014
Events
In a recent study, more than 70 percent of college students reported that they would open a Snapchat from a brand. When you compare this number to the average open rate for branded e-mails – less than two percent – there’s no… READ MORE
Nov
10
2014
Press Release
NEW YORK — Code and Theory, one of the largest independently-owned creative agencies, is bolstering its creative, technology and management teams with the addition of three new senior leaders: Former Publicis Kaplan Thaler EVP/CMO READ MORE
Nov
2
2014
In The News
"While companies struggle to keep up, let alone innovate in the face of rapid technological change," writes Communication Arts reporter Sue Apfelbaum, "for Code and Theory's nimble, creative-thinking brand strategists, storytellers,… READ MORE
Oct
15
2014
In The News
As part of Advertising Age's first-ever Content Marketing series, Code and Theory founder Dan Gardner and Managing Partner Steve Baer co-authored an article on what brands and publishers can learn from each other. As one of the only creative… READ MORE
Oct
9
2014
In The News
Every Fall, Awwwards.com curates a finite list of of the most innovative websites of the year and memorializes them in print. For their latest book – Exciting Web Projects: Conception to Execution – the new latimes.com was hand-selected… READ MORE
Oct
6
2014
Events
On October 6, Dan Gardner, Code and Theory’s co-founder and Executive Creative Director, UX, will give a talk at the annual Adobe MAX Conference in Los Angeles. In his session, "Designing the News," Gardner will examine responsive design… READ MORE
Oct
3
2014
In The News
For its first ever Co.Design "Wearables Week" feature, Fast Company called upon three design agencies to come up with concepts for wearable devices that people would actually use. Our take on the future of wearables? The… READ MORE
Oct
3
2014
In The News
Communication Arts has selected the redesigned Vogue.com for "Webpick of the Week," a regular editorial series featuring outstanding examples of web design. Each winner is hand-selected by editors, based on a combination of "superior… READ MORE
Sep
26
2014
In The News
Journalism.co.UK, one of the world's leading news sites for the online news industry, covered Code and Theory's special 75-minute session at Social Media Week's London HQ.  READ MORE
Sep
23
2014
In The News
Fast Company's Co.Design section recently published an article by our co-founder Dan Gardner, and our Managing Partner of the Product Design Group, Mike Treff. In the piece, they argue that publishers are in a unique position to carve out… READ MORE
Aug
29
2014
In The News
Women’s Wear Daily (WWD) Media Editor Alexandra Steigrad recently sat down with our founders – Brandon Ralph and Dan Gardner – for a candid conversation about Code and Theory's beginnings, its global growth, its work with brands and… READ MORE
Aug
27
2014
In The News
Refinery29 Style Director Connie Wang reviewed the new vogue.com today, commenting on its "impressive site architecture" and "delightfully user-friendly design." She took a close look at the new design and content changes – from new… READ MORE
Aug
27
2014
In The News
In an article published Monday in The New York Times, reporter Ravi Somaiya previewed the newly-redesigned Vogue.com and highlighted its new, nimbler digital content strategy. Somaiya interviewed editor in chief Anna Wintour and the creative… READ MORE
Aug
27
2014
Press Release
AUGUST 27, 2014 – NEW YORK – This week welcomed the debut of a newly-redesigned vogue.com. Vogue collaborated with Code and Theory on the design and development of the new website, which was rebuilt from the ground up to be a much… READ MORE
Aug
26
2014
In The News
Core77 published the second article of its 2-part series on "Why Code and Theory Does it All." In a candid interview with Geoff Baldwin – our Industrial Design lead who hails from LG, Lunar and IDEO – reporter Kat Bauman explores our… READ MORE
Aug
25
2014
In The News
In the first of a two-part series on Code and Theory, Core77 reporter Kat Bauman spoke with our Head of Industrial Design Geoff Baldwin about the agency's approach to physical and digital design.  READ MORE
Sep
25
2014
Events
On the morning of Wednesday, September 24, Code and Theory led a special 75-minute session at Social Media Week London that explored the convergence of responsive design, social media and the newsroom. Dan Gardner, Code and Theory's… READ MORE
Aug
20
2014
In The News
Wired reporter Liz Stinson recently spoke with our Head of Industrial Design, Geoff Baldwin, about the design inspiration behind our portable satellite prototype for Outernet, the Chicago-based startup on a mission to provide free web access… READ MORE
Aug
15
2014
In The News
Adweek reporter Chris Heine reported today that since launching #chickenfriesareback on Monday, Burger King has averaged 380 Tweets a minute while garnering 150,000 total social media mentions in the campaign's first 72 hours. Burger King's… READ MORE
Aug
11
2014
In The News
Advertising Age covered our latest digitally-led campaign for the BURGER KING brand – the return of Chicken Fries. Reporter Maureen Morrison interviewed Burger King Chief Marketing Officer Eric Hirschhorn, who touched on how social media… READ MORE
Aug
4
2014
In The News
WebVisions recently sat down with our co-founder Dan Gardner for a preview of his upcoming talk at WebVisions Chicago on September 25, which will explore how news organizations can use design and technology to achieve true, transformative… READ MORE
Aug
4
2014
In The News
For its roundup of "The 31 Coolest Offices You've Ever Seen," Business Insider sought out companies from around the globe that have built a "creative and colorful environment" for its employees. Code and Theory's New York office, which is… READ MORE
Jul
14
2014
In The News
In her most recent piece for Inc.com, reporter Jill Krasny spoke with Senior Content Strategist Matt Chmiel about what matters most in website design. Among other things, Chmiel discussed why refreshing a design "just for refreshing's sake"… READ MORE
Jul
9
2014
In The News
The site, which was designed in collaboration with Code and Theory and developed by Hearst Magazines' Digital Media division, debuted yesterday. Cosmopolitan was the first Hearst title to debut on an entirely new flexible, scalable, global… READ MORE
Jul
9
2014
Press Release
NEW YORK – Hearst Magazines Digital Media today unveiled a new publishing platform with the introduction of a redesigned Cosmopolitan.com. The launch includes reinvented publishing tools, an innovative content personalization engine and a… READ MORE
Sep
25
2014
Events
On September 25, Dan Gardner, Code and Theory’s co-founder and Executive Creative Director, will give a talk at WebVisions Chicago on the evolution and future of digital news publishing.  Among other things, Dan will… READ MORE
Jun
12
2014
In The News
Communication Arts named the new codeandtheory.com as "WEBPick of the Day” for Thursday, June 12. The editors focused on the simple phrase that serves as the navigation for the entire site: Why we make the things we make, says a lot about… READ MORE
Jul
3
2014
Events
Blundstone Osterberger, managing director of Code and Theory's London office, will be speaking on July 3 at the Werbeplanung Summit in Vienna, Austria. He’ll join a panel of global marketers and other digital media innovators for a… READ MORE
May
23
2014
In The News
Communication Arts, one of the most respected international publications for the design community, recently selected the latimes.com redesign as its “WebPick of the Week.” The editors highlighted how Code and Theory and the LA Times… READ MORE
May
22
2014
In The News
Dan Gardner, Code and Theory's co-founder and Creative Director, UX, was recently interviewed by the University at Buffalo about his path to becoming an entrepreneur, his experience at the College of Arts and Sciences, and his advice for… READ MORE
May
12
2014
Press Release
NEW YORK — Code and Theory is pleased to announce its new partnership with Motel 6, the largest owned and operated hotel chain in the economy segment in North America, to design its new responsive website. For more than 50 years, Motel… READ MORE
May
8
2014
In The News
Mike Treff, Managing Partner of our Product Design Group, talks with .net Magazine editor Martin Cooper about his perfectly simple workspace here at Code and Theory. You'll learn about the five favorite things in his office, and why he’s… READ MORE
May
5
2014
Press Release
LOS ANGELES – The Los Angeles Times announces it will unveil the new, completely redesigned latimes.com tomorrow, May 6th. It is one of the largest fully responsive news sites ever built.“Our mission was to raise the standard for digital… READ MORE
May
5
2014
In The News
Awwwards.com recently featured a case study that detailed our content productization approach to the new InStyle.com. Among other things, it touched on how we worked with the InStyle team to turn sections like “What’s Right Now” and… READ MORE
Jun
4
2014
Events
On June 4, our SF-based Director John Gilles, joined distribution and platform technology experts for a technology panel at the BroadbandTVCon show in Santa Clara, Calif. Joining Gilles on the panel will be Allan McLennan, President / Chief… READ MORE
May
20
2014
Events
On May 20, as part of Internet Week New York, Creative Strategist Saeid Vahidi spoke on a panel at OMMA Social exploring the value of brand newsrooms and brand war rooms. Joining him on the panel was Alex Josephson, Head of Brand Strategy at… READ MORE
May
15
2014
Events
On May 15, Matt Chmiel, a Senior Content Strategist in our Product Design Group, is headed to the dd:Impact: The Design Edition conference in Brooklyn. He'll join other publishing innovators on the "Short-form, Long-form, and Native Content… READ MORE
Apr
29
2014
Events
On April 29, Dan Gardner, Code and Theory's co-founder and Creative Director, UX, took part in a panel at the latest Talk NYC conference, which explored trends in digital storytelling from a publisher's perspective. He joined MasterCard's VP… READ MORE
Apr
24
2014
Press Release
NEW YORK — Prong today unveiled the Prong PWR Case, the world’s only all-in-one power solution for the iPhone 5/5s, designed in concert with creative agency Code and Theory. At its core, the Prong PWR Case solves a real-world problem… READ MORE
Apr
14
2014
Press Release
NEW YORK, SAN FRANCISCO, LONDON — Code and Theory’s work with Nautilus, Variety, Upwave, DuJour, Maybelline New York, and Mashable has been recognized across nine categories for a total of 6 nominations and 3 honors in the 18th Annual… READ MORE
Mar
26
2014
Events
On March 26, Senior Content Strategist Matt Chmiel took part in a fireside chat with Quartz Editor-in-Chief Kevin Delaney, on building the new architecture of the web. They touched on topics ranging from native advertising to consumption… READ MORE
Mar
19
2014
Press Release
NEW YORK — Code and Theory today announced the appointment of Chris Bradley as Group Creative Director in the Brand Design Group in New York. He will work across all clients in the Brand portfolio, including Dr Pepper Snapple Group,… READ MORE
Apr
1
2014
Events
At the Ad Age Digital Conference on April 1, Steve Baer, Managing Partner of the Brand Design Group, presented a case study on "Telling One-of-a-Kind Stories" alongside Shaun Nichols, VP of Integrated Content Marketing of Dr Pepper Snapple… READ MORE
Feb
18
2014
Events
On February 18 and 20, Kelly Meyers and Saeid Vahidi, Creative Strategists in our Brand Design Group, taught a Masterclass on "Navigating Internet Subcultures" at Social Media Week New York. Among other things, they explored the unwritten… READ MORE
Feb
20
2014
Events
On the evening of February 20, a crowd of social media marketers, creatives, and industry experts gathered in the Code and Theory library for a special Social Media Week-themed debate about design's place in social media. Steve Baer, our… READ MORE
Feb
10
2014
Press Release
NEW YORK — Hearst Corporation and Code and Theory today announced the relaunch of Hearst.com, the new fully responsive destination for news content from one of the nation's largest diversified media and information companies.… READ MORE
Feb
7
2014
Press Release
NEW YORK, PARIS — GQ, the leader in male fashion since its release in France almost 6 years ago, just announced a new refined and smarter website.The new GQmagazine.fr, redesigned in collaboration with Code and Theory, offers its 1.3… READ MORE
Feb
5
2014
In The News
Forrester's Tracy Stokes spoke with Managing Partner of the Brand Design Group Steve Baer for her latest report on how marketers can create connected messaging across all customer touchpoints. Among other things, Baer touched on "matching… READ MORE
Feb
3
2014
Press Release
NEW YORK, SAN FRANCISCO, LONDON  — Code and Theory was recognized today by Advertising Age, the industry's leading advertising publication, as one of the "Top 10 Agencies to Watch in 2014." The accolade appears in the publication’s… READ MORE
Feb
3
2014
Press Release
NEW YORK AND HELSINKI, FINLANDFinlandia Vodka and Code and Theory today announced a new Finlandia.com, a visually-immersive, responsive digital experience inspired by its “To the Life Less Ordinary” global creative campaign. The new… READ MORE
Jan
30
2014
In The News
Senior Content Strategist Matt Chmiel spoke with Mashable's Jason Abbruzzese about the debut of Facebook Paper, and where it fits into the news reader app category. Chmiel plays a key role in Code and Theory's newsroom embeds and has led… READ MORE
Jan
13
2014
Press Release
SAN FRANCISCOCode and Theory today announced the appointment of Michael Martin as General Manager of the agency’s San Francisco office. Martin, who was named Partner in 2011, joins the San Francisco office after three years in the… READ MORE
Jan
8
2014
In The News
MediaPost announced today that Burger King Corp. has named agency Code and Theory as its digital agency of record for North America. The hiring of Code and Theory, the BKC rep said, “Represents an increased investment in meeting the… READ MORE
Dec
29
2013
In The News
In an article that published today in The New York Times, reporter Andrew Adam Newman described our new 7UP TEN digital campaign concept best:"New Year's resolutions to get in shape are a boon to fitness clubs and diet brands, but 7UP TEN, a… READ MORE
Dec
23
2013
In The News
Core77, one of the most influential sites for designers around the world, was struck by our latest Snapple Re-enFACTment featuring Grammy-nominated producer j.viewz. (Design blogs PSFK and The Inspiration also dug it.) As part of the digital… READ MORE
Dec
11
2013
Events
Code and Theory's Director of New Media, John Gilles, spoke on a panel at the annual TV of Tomorrow Show which touched on how TV UI/UX designers are adapting and innovating in response to a range of emerging phenomena in the advanced-TV… READ MORE
Jan
4
2014
Events
On January 4, our Director of New Media, John Gilles, spoke on a panel alongside Brad Murphy, CRO of Discovery Digital Networks and Rafi Mamalian, VP of Sales for The Collective, on how to monetize video content more efficiently.    whatNMX… READ MORE
Nov
12
2013
In The News
FWA, one of the "most visited website award program in the history of the web," named Maybelline New York's "The Girl With the Big Eyes" as its Site of the Day for November 12. READ MORE
Nov
5
2013
Press Release
NEW YORK, NY — Dr Pepper and Code and Theory took home a top prize in the seventh annual Forrester Groundswell Awards, which honors excellence in the effective use of social media to drive business success.The award, which was announced at… READ MORE
Nov
4
2013
Events
Corey Gehrt, Strategy Director on Code and Theory's Brand Design Group, spoke at the OMMA Premium Display conference about the online display ad's role in brand storytelling. He joined panelists Jeremy Bernstein, EVP, Group Creative Director… READ MORE
Oct
26
2013
Events
Corey Gehrt, Strategy Director on our Brand Design Group, recently spoke at the MediaPost Video Insider Summit about creativity in online video. He joined panelists Daphne Kwon, CEO at EXPO Communications, Zvika Netter, CEO and Co-Founder at… READ MORE
Oct
25
2013
In The News
Google Creative Sandbox, a highly-trafficked showcase of marketing campaigns that "blend creative genius with digital innovation" has selected Maybelline New York's "The Girl With the Big Eyes" as a featured campaign. Click here to learn the… READ MORE
Oct
23
2013
In The News
Adweek featured our latest video for the Dr Pepper "/1 One of a Kind" campaign, which spotlights actual die-hard Pepper fans with unique, one-of-a-kind talents.The video, which launched October 1, features pro football player Justin TuckerREAD MORE
Oct
23
2013
Press Release
NEW YORK — Code and Theory is proud to have partnered with the team at Anki on the design and development of Anki.com, the company's fully responsive e-commerce site engineered to optimize viewing and purchasing on any device. Anki, an… READ MORE
Oct
15
2013
In The News
Dan Gardner, Mike Treff and Geoff Baldwin recently recorded a debate about why it's better when physical and digital are designed simultaneously. Fast Company published the transcript in its FastCo Design section.This is the first of a… READ MORE
Oct
7
2013
In The News
Business Insider came by this summer for a tour of our New York City headquarters in SoHo. Click here to view the 30-photo slideshow. READ MORE
Oct
3
2013
In The News
Communication Arts, one of the most respected international publications covering advertising and design, named Maybelline New York's "The Girl With The Big Eyes" as its Web Pick of the Day for October 3. This is the second "Web Pick of… READ MORE
Oct
1
2013
In The News
Code and Theory founder and Executive Creative Director Brandon Ralph is featured in the October issue of ONE. A MAGAZINE, a creative journal published by The One Club for Art and Copy. Editor Carrie Cummings talks to Brandon about clients,… READ MORE
Sep
23
2013
Events
On Day 1 of the IAB MIXX Conference, Managing Partner Steve Baer presented a case study on "The Girl With the Big Eyes" multi-platform video campaign, with Nicole Hurwitz, Assistant VP of Digital Marketing at L’Oréal for Maybelline,… READ MORE
Sep
13
2013
Events
Steve Baer, Managing Partner of Code and Theory's Brand Design Group, was a featured speaker at Talk Shop, a one-day forum about the future of content + commerce curated by West Elm and Etsy. He participated on the "Are Blogs Dead?" panel… READ MORE
Sep
10
2013
Press Release
NEW YORK – Movable Type, the legendary blogging platform developed by Six Apart, announced today a series of new partnerships as well as two newly-launched websites.These various efforts kick start a "Movable Type Creating Momentum"… READ MORE
Sep
9
2013
In The News
Digiday's Jack Marshall featured Code and Theory in an article about how site design, functionality and user experience considerations are now no longer an afterthought for both legacy publishers and smaller, digital-focused publications.… READ MORE
Sep
9
2013
Events
Steve Baer, Managing Partner of Code and Theory's Brand Design Group, presented a case study at the iMedia Brand Summit on "Atomizing Your Brand." It was part of the conference's Master Track on Creating Compelling Stories. The case study… READ MORE
Sep
5
2013
In The News
Mobile Marketer, one of the one of the top publications covering mobile media marketing, featured our latest creative for Snapple Re-enFACTments, a digital campaign to bring the Real Facts to life. This week, game developer Kongotec brought… READ MORE
Sep
4
2013
Press Release
DALLAS — Neiman Marcus announces a newly redesigned blog entitled, the blog. This replaces the brand's existing blog, NMdaily. The new URL is blog.neimanmarcus.com. The blog upgrade was in response to shifts in the social media… READ MORE
Sep
1
2013
In The News
Every month, DM News pits two brands against each other and allows experts to weigh in on what each is doing right -- and wrong -- in digital. This month, Corey Gehrt, our Strategy Director on the Brand Design Group, offers insights on the… READ MORE
Aug
21
2013
In The News
According to Snapple Real Fact #376, the "high five" was introduced by a professional baseball player in 1977. Since then, we've all witnessed the emergence of high five imitators, like the fist bump and the chest bump. It's why sports… READ MORE
Aug
15
2013
Press Release
NEW YORK — Code and Theory collaborated with the team at Mashable on the new Mashable app for Android. This is our third collaboration with Mashable, having built both the iPad app in March 2012 and the responsive, adaptive website in… READ MORE
Aug
7
2013
In The News
In his latest piece for Digiday, Josh Sternberg explored whether the pressures of the publishing world are forcing publishers to throw basic user-experience tenets by the wayside. Mike Treff, Managing Partner of the Product Design Side,… READ MORE
Jul
31
2013
In The News
In the first installment of a three-part series about the future of smart TVs, GigaOM's Janko Roettgers sat down with our Director of New Media, John Gilles for his perspective on why smart TVs have failed to take off.Click here to read the… READ MORE
Jul
18
2013
Press Release
Code and Theory unveiled a brand new website and Tumblr blog for essie, the ultimate color & trend authority and go-to professional nail brand. The new brand destinations live at www.essie.com and essie.tumblr.com. See the full case study… READ MORE
Jul
17
2013
In The News
ClickZ, a well-read source of interactive marketing news and commentary, published a feature today about "Re-enFACTments," our latest digital campaign for Snapple, which kicked off May 1. The piece features several pieces of campaign… READ MORE
Jul
11
2013
In The News
Snapple Real Fact #238 says "An ostrich's brain is smaller than its eye." To prove that the true measurement of a champion isn't the size of its brain, Snapple and Code and Theory traveled to the 25th Annual Great American Ostrich Race in… READ MORE
Jul
3
2013
In The News
Code and Theory was featured in the July issue of .net magazine, the world's best-selling magazine for web designers and developers. The 4-page spread features photos from our New York office, images of our work with Vogue.com, DuJour.com,… READ MORE
Jul
2
2013
In The News
Business Insider, one of the fastest-growing business and tech news sites in the world, has just named Steve Baer, Managing Partner of Code and Theory's Brand Design Group, to its list of "The 30 Most Creative People in Social Media… READ MORE
Jun
21
2013
In The News
Kelly Meyers, one of our talented Creative Strategists on the Brand Design team, was published in Mashable this morning. She offers remedies for 6 of the most common pains facing social media brand managers today, like screenshot management,… READ MORE
Jun
20
2013
Events
Code and Theory's Director of New Media, John Gilles, spoke on a panel alongside Matt Hannover of TVplus, Marjorie DeHey of Magic Ruby and John Pattyson of Immersive Media, on how to monetize second screen video. They examined TV as a social… READ MORE
Jun
20
2013
In The News
In his article about brands who have already hopped on the Instagram video craze, Adweek reporter Chris Heine included Code and Theory's social media post today for Maybelline New York. We uploaded this Insta-video for MNY's Color Whisper… READ MORE
Jun
16
2013
In The News
Code and Theory's founders Brandon Ralph and Dan Gardner recently sat down with Business Insider to talk about the company's history, defining work, and lessons they learned along the way. Click here to watch the full four-minute video,… READ MORE
May
22
2013
Events
The conversation in the newsroom is shifting.In 2013 alone, more publishers have embraced responsive design across all screens, adopting new commenting platforms and sharing technologies, and introducing richer content offerings for readers.… READ MORE
May
22
2013
In The News
John Gilles, our Director of New Media, was recently interviewed by InteractiveTV Today founder Tracy Swedlow about his new role, and his thoughts on multiplatform interactive design. Click here to listen to the 30-min interview, which was… READ MORE
May
22
2013
In The News
"Publishers love responsive design, but there are imperfections," wrote Adweek reporter David Taintor, who attended our Internet Week panel in New York yesterday on How Design Impacts the Newsroom. His piece honed in on one of the key topic… READ MORE
May
7
2013
Press Release
Code and Theory is proud to have partnered with Nautilus' staff on its launch of a new literary science magazine that engages scientists, scholars, and the intellectually curious through multi-disciplinary and multi-media storytelling. Click… READ MORE
May
6
2013
In The News
The New York Times published a review of our latest project: Nautilus, a new literary science magazine that engages scientists, scholars, and the intellectually curious through multi-disciplinary and multi-media storytelling. Click here to… READ MORE
Apr
30
2013
Press Release
NEW YORK AND SAN FRANCISCO — Code and Theory’s work for Mashable, DuJour, The Verge, and The Daily Beast won five awards at the 17th Annual Webby Awards, including three Webby Awards and two People's Voice Awards. Combined with a total… READ MORE
Apr
29
2013
Press Release
NEW YORK — Code and Theory has hired digital media veteran John Gilles as its Director of New Media, effective April 29. He is based out of the company’s San Francisco office. Gilles joins Code and Theory with more than 20 years… READ MORE
Apr
10
2013
Press Release
NEW YORK — Code and Theory’s work with Mashable, The Verge, Du Jour, Interview Magazine and Billionaire has been recognized across eight categories for a total of 12 nominations and honors in the 17th Annual Webby Awards. Hailed as the… READ MORE
Jan
22
2013
Press Release
Joshua Davis, a New York based artist, designer and technologist renowned for his work in digital and experiential design, has joined Code and Theory as a Creative Director to lead its new service offering in Physical/Digital Out-Of-HomeREAD MORE
Oct
9
2012
In The News
Brandon Ralph, one of our founders and Executive Creative Director, was profiled today by New York Observer reporter Drew Grant. He opens up to Grant about what it was like pitching Tina Brown at The Daily Beast, the inspiration behind… READ MORE