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Meet Code and Theory at The ANA Masters of B2B Marketing

B2B is moving fast (understatement of the year!). Incremental change won’t cut it.

That’s why leaders at Thomson Reuters, Qualcomm, ETS, and Amazon Ads turned to Code and Theory—not just for campaigns, but for leading customer experiences and transformation.

Code and Theory has set the pace in B2B for over two decades with technology-first experiences built to simplify complexity and drive growth. With 13 B2 wins this year, Code and Theory is on the heels of winning back-to-back B2B Agency of the Year honors at the ANA B2s.

We’re 2,000 strong, 50% creative, 50% engineering—because real transformation takes both.

Let’s talk about your next move in B2B.

Book a Meeting Below to Discuss Your Next Project.

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Experience Change — Explore Code and Theory

We’re in a technological revolution that demands business transformation. 

  • We rebranded Thomson Reuters into a B2B tech leader (+40% unaided awareness). Explore the work.
  • Redefined Qualcomm’s developer experience (+425% engagement). Explore the work.
  • Repositioned ETS as the global authority in workforce readiness (+78% leads). Explore the work.
Code and Theory’s work has been nothing short of transformative.
Michelle Froah | Global Chief Marketing and Innovation Officer, ETS

Named Ad Age’s B2B and Business Transformation Agency of the Year and one of Fast Company’s Most Innovative Companies, we’re leading B2B’s creative-tech revolution.

Get in touch.

2025 B2 B AOTY

Code and Theory — Press and Accolades

  • Code and Theory Named 2025 B2B Agency of the Year, Ad Age
  • The Fate Of Human Work In The Age Of Intelligent Machines, Forbes
  • Thomson Reuters Unveils New Brand Evolution, Adweek
  • How Applying AI Makes Businesses More Human, ANA
  • Code and Theory Named 2024 Business Transformation Agency of the Year, Ad Age
The Thomson Reuters rebrand is a monumental achievement and not possible without Code and Theory.
John Whitfield | Head of Brand, Thomson Reuters
Thomson Reuters Rebrand
We transformed Thomson Reuters, the legacy content and research company, into a technology giant.

Discuss your next transformation project with Code and Theory. 

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We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
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Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.