Press | February 18th 2016

WWE Launches All New WWE.com

WWE released an official press release this morning regarding the new wwe.com, which was designed and developed by Code and Theory:

STAMFORD, Conn., February 18, 2016 – Today WWE (NYSE: WWE) launched an all-new WWE.com, a global destination with the most immersive and personalized experience the site has ever featured, and a functional design across devices that optimizes content for fans anytime and anywhere.

New WWE.com features include:

- An all-new look with a variety of site designs and experiences that change depending on the time of day and day of week that fans access the site.

- Mobile-first approach in design, delivering a seamless experience for fans across handsets, tablets or desktop computers.

- A best-in-class, innovative video experience that puts video first and nearly everywhere. The persistent, site-wide video experience presents contextually relevant clips, depending on when fans visit the site and what pages they visit.

- The launch of English, Spanish and German language sites offer locally relevant content driven by WWE teams around the world, who will curate up-to-the-minute content during and around all WWE live TV programming.

- Improved social sharing and commenting features, allowing fans to share content immediately from anywhere on the site. WWE’s worldwide social media discussion will continue on WWE.com where WWE Superstar and fan social posts will be showcased and integrated into the content experience.

- Infinite scroll on the homepage and key destinations allowing users to explore unlimited content options.

“WWE has always been at the forefront of embracing new technology, and the all-new WWE.com will allow us to better serve our fans by providing them with compelling content anytime, anywhere on the platform of their choice,” said Rajan Mehta, WWE Executive Vice President & Chief Technology Officer. “With locally relevant content, WWE.com will enhance the experience for our fans around the world.”

With locally relevant content, WWE.com will enhance the experience for our fans around the world.
Rajan Mehta | WWE Executive Vice President & Chief Technology Officer

WWE collaborated with Code and Theory to establish the strategy, design and development of its new website. Code and Theory has extensive experience designing successful content distribution and publishing platforms for partners including Bloomberg, Vogue and NBC.

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ABOUT WWE


WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 175 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/


ABOUT CODE AND THEORY

Code and Theory is a digital-first creative agency that designs products and brand experiences across platforms.The agency has helped to redefine media with clients including Bloomberg, Los Angeles Times, Vogue and Mashable and enables brands like Burger King to connect with new and existing consumers. Recognized as one of the top 10 most innovative companies in design by Fast Company in 2015, Code and Theory employs more than 350 people in offices in New York City, San Francisco, London, Atlanta and Manila. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.

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CONTACT

Matthew Altman
WWE
203.352.1177
matthew.altman@wwecorp.com

Alexandra Rogers
Code and Theory
646.524.1881
alexandra.rogers@codeandtheory.com

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