Press | November 5th 2013

Dr Pepper and Code and Theory Win Social Media Award

NEW YORK, NY Dr Pepper and Code and Theory took home a top prize in the seventh annual Forrester Groundswell Awards, which honors excellence in the effective use of social media to drive business success.

The award, which was announced at the Forrester eBusiness Forum in Chicago today, honored Dr Pepper’s social media program in the Business-to-Consumer category for Best Social Relationship. To win the Social Relationship category, a brand must prove that its social media program successfully increased the loyalty and lifetime value of a customer. In fact, Dr Pepper’s social media content strategy not only reignited fan passion—it actually helped to drive retail traffic.

Click here to read the case study.

"This year we found the smartest companies are moving past 'social exceptionalism' and genuinely integrating social programs into broader marketing strategies,” said Nate Elliot, Vice President and Principal Analyst at Forrester Research. “Our 2013 winners used social reach marketing to create discovery and awareness; they used social depth marketing to support exploration and consideration; and they used social relationship marketing to foster post-purchase engagement—proving that social programs can support customers all the way through their life cycle."

"It’s incredibly validating for our work with Dr Pepper to be recognized by Forrester,” said Steve Baer, Managing Partner of the Brand Design Group at Code and Theory. “Dr Pepper has always been a one of kind brand with a passionate consumer base. Early on, we recognized how valuable it was to learn the language of our Dr Pepper die-hards, and keep them engaged on every platform. This award, in our opinion, is proof of how a good social media strategy can positively influence brand equity."

In March 2013, the Dr Pepper social media program was also listed as a finalist in The Shorty Awards for Best Use of Social Media for a Consumer Brand. In September 2013, Dr Pepper was ranked #8 on a list of the top 10 most-liked brands by U.S. Facebook users.*

* Statista Inc., September 2013 | “CHART: Brands With Most U.S. Fans on Facebook”


Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Low Calorie, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored beverages, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information, visit or For the brand’s latest news and updates, follow Dr Pepper at or


Code and Theory is a creative company that designs products and brand experiences across platforms. Headquartered in New York with additional offices in San Francisco and the Philippines, the agency works with a diverse set of brands including the Dr Pepper Snapple Group, Comcast, Vogue, Mashable, Guardian News and Media, and many others. Additional information is available at

Says a Lot —


News — 

Code and Theory Wins Three Drum Awards For AI, Creativity, and UX with YETI and Tipico

News — 

Under Armour Launches UA Rewards with Masterclass-style Video Series, in Partnership with Code and Theory

News — 

Figma Names Code and Theory as Launch Partner in New Service Partner Program

News — 

Scout by Sutter Health™ Launches an App Focused on Resilience Building for Youth and their ‘Champions’, Built by Code and Theory

News — 

Code and Theory Network Wins Six W3 Awards

News — 

Facing the Future: A Guide to AI and Design Transformation

News — 

Amazon Ads Debuts First Small Business-Targeted Campaign

News — 

YETI Wins Fast Company Innovation By Design Award for Marketing

We Are a Technology-First Creative Agency

What We Do

Born in 2001, Code and Theory is a technology-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Research & Testing

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business Consulting & Design Transformation

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at