New York, NY – (Feb. 17, 2016) – Code and Theory today announced it has been selected as the new digital agency of record for Brand USA, the destination marketing organization for the United States. The agency will be tasked with driving consumer engagement with VisitTheUSA.com to support Brand USA’s global marketing efforts promoting the United States as a premier travel destination.

During the course of a three-year engagement, Code and Theory will redesign and re-platform the site to illustrate the wide variety of content featured on VisitTheUSA.com and to engage potential travelers worldwide. The new site, which will launch in early Q4 of 2016, will streamline travel planning and allow for efficient exploration of the multitude of tourism opportunities the United States has to offer.

“As global consumers spend a greater proportion of their trip planning on mobile, tablet and desktop devices, digital presentation is where the conversation starts in driving tourism,” said Michael Martin, Managing Partner at Code and Theory. “With an increased emphasis on content strategy, user experience and visual design for the new VisitTheUSA.com, Code and Theory will enable Brand USA to further establish itself as the definitive international face of U.S. tourism.”

“Code and Theory has an unrivaled understanding of consumer behavior, what content different groups of travellers are receptive toward and how best to cater to those preferences,” said David Whitaker, Chief Marketing Officer of Brand USA. “Code and Theory’s revamp of VisitTheUSA.com will usher U.S. tourism into the age of responsive design and appeal directly to a new generation of international travellers.”

Code and Theory previously worked with Brand USA partner Visit California in the redesign of visitcalifornia.com, which won the 2015 Webby Award for Best Website for an Association. The agency also recently helmed redesigns for the sites of the New York State Senate, as well as major publishers The Huffington Post and Bloomberg.

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ABOUT CODE AND THEORY

Code and Theory is a digital-first creative agency that designs products and brand experiences across platforms. The agency has helped to redefine media with clients including Bloomberg, Los Angeles Times, Vogue and Mashable and enables brands like Burger King to connect with new and existing consumers. Recognized as one of the top 10 most innovative companies in design by Fast Company in 2015, Code and Theory employs more than 350 people in offices in New York City, San Francisco, London, Atlanta and Manila. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.