Code and Theory and Vogue Launch a New Vogue.com
Vogue | Creating a Smarter, Lighter, More Fluid and Fully-Responsive Vogue.com
AUGUST 27, 2014 – NEW YORK – This week welcomed the debut of a newly-redesigned vogue.com.
Vogue collaborated with Code and Theory on the design and development of the new website, which was rebuilt from the ground up to be a much more fluid, responsive, real-time experience for users.
“The challenge this time around was how to take the digital experience to the next level,” said Brandon Ralph, Co-founder and Executive Creative Director at Code and Theory. “The new design brings a new speed and freshness to the Vogue experience in digital, and allows the Vogue.com team much more creative freedom to produce, package and distribute content in a seamless way.”
Some of the core features of the new site include:
> Highly-customizable content modules to allow for a variance in visual browsing and enable the editorial team to better articulate its stories.
> Optimized article pages and photo galleries to address an array of consumption behaviors, from passive browsing and “snacking” on content, to a deeper dive into the Vogue archives.
“The redesigned Vogue.com gives us new and innovative ways to display our content across all devices—it is clean, modern, and built around the way people want to engage with Vogue online,” said Ben Berentson, Site Director of Vogue.com.
About Code and Theory
Code and Theory is an award-winning creative agency that creates products, content and campaigns across physical and digital worlds. Founded in New York in late 2001, Code and Theory is one of the largest remaining independently-owned creative agencies in the U.S., with more than 230 people working across offices in New York, London, San Francisco and Manila. The agency creates across the entire ecosystem – from physical and digital product creation to digital marketing and storytelling. Our past and current clients include Dr Pepper Snapple Group, Comcast, Vogue, the BURGER KING® brand, Guardian News and Media, Mashable, the Los Angeles Times, and many others. For more information, follow Code and Theory on Twitter and Facebook, or visit codeandtheory.com.