News | August 4th 2020

MediaPost | C&T and Scout Form Code and Theory Health

Originally published on MediaPost

Last week’s announcement that Stagwell Group agencies Code and Theory (C&T) and Scout Health united in the creation of Code and Theory Health signals a major move in the network to concentrate on health and wellness.

Instantly having “premier credentials in rare diseases is a powerful way for Code and Theory to establish its healthcare division,” explains a C&T spokesperson.

Code and Theory Health will be dedicated to servicing brands and organizations within the healthcare industry, an increasingly profitable and growing segment.

The combination of Scout Health’s in-category healthcare expertise with C&T’s digital perspective is designed to help clients reimagine how they engage and connect with patients, caregivers and healthcare practitioners, says Dan Gardner, CEO-founder, C&T. He believes that this approach creates a powerful, differentiated offering in the marketplace.

Under the deal, Code and Theory Health will be overseen by an executive management team made up of Gardner and Michael Treff, president of C&T, along with Jennifer Brekke, principal and CEO of Scout Health, and Raffi Siyahian, principal and president of Scout Health. Brekke and Siyahian will remain the leaders of Scout Health, which keeps its name as a distinct brand of Code and Theory Health. The new business unit will operate from multiple U.S. and global offices in the current Code and Theory/Scout Health network.

Scout Health was the ideal shop to help C&T establish its division.

The two companies have previously collaborated on projects, and although C&T has developed some health-related work in the past, Scout’s expertise and longevity in rare diseases and specialty pharmaceuticals positions is notable. For its part, the 100-person Scout was interested in better access to digital capabilities.

Also included in this deal is Scout Health’s Atlanta-based, consumer-focused division, known simply as SCOUT, which will further build out the service offerings under this mini-holding company. Code and Theory’s existing portfolio includes Mediacurrent, a leader in Drupal technology, and Rhythm, a specialist in integrated digital marketing solutions. More additions will be announced in the coming weeks.

Jenniferbrekke dangardner 560

Says a Lot —

Latest

News — 

Code and Theory Launches Government Experience Practice

News — 

Code and Theory Expands Strategic Partnership with Adobe

News — 

Code and Theory Earns 20 Wins in w3 Awards for JPMorganChase, YETI, The Ritz-Carlton and more

News — 

Ad Age | Brand safety—how marketers can embrace real-world discussions that match their message

News — 

Mediapost | Wieden + Kennedy's Ismaila Traore Joins Stagwell's Code and Theory

News — 

Adweek | T. Rowe Price Chooses Code and Theory for Global Digital Transformation

News — 

Digiday | Why AR and VR are not going away, as AI advances personalization, measurement

News — 

Campaign | Big Tech is missing the mark when promoting new AI tools

We Are a Technology-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

Our Services

We provide a range of offerings built to support the entire ecosystem.

  • Data, Analytics and Research

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

  • Business & Organizational Consulting

    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

  • Services, Platforms & Products

    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

  • Integrated Marketing

    We deliver the right messages to new and existing customers across the entire ecosystem.

Our Offices

We have locations around the world.

Join Our Team

We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.
See All Open Positions

Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com

Careers at

Code and Theory

All of our roles are open to remote applicants. We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.