In a candid interview with Geoff Baldwin – our Industrial Design lead who hails from LG, Lunar and IDEO – reporter Kat Bauman explores our design philosophy of building the product and the message in tandem.
It's not worth doing if you don't do it all. It doesn't matter if you don't make it.
Geoff Baldwin | Head of Industrial Design, Code and Theory
When asked to explain what was so unique about Code and Theory's approach to digital and physical design, Baldwin focused on the problem of the siloed approach to design.
"A lot of the industrial design firms I've worked with have added digital people, there's a realization that "Oh shit, all our products have screens, we should get behind those screens." But ironically, that pendulum hasn't really swung back. Digital groups aren't thinking about the fact that all their work has physical touch-points and they should get hardware guys. To me they're equally interesting."
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Our Services
We provide a range of offerings built to support the entire ecosystem.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
Transformational Technology
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
Integrated Marketing
We deliver the right messages to new and existing customers across the entire ecosystem.
Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com
All of our roles are open to remote applicants.
We're not typical, and neither are you. We're always seeking smart, interesting, and forward-thinking people.
