Core77 | Why Code and Theory Does It All Part II
Outernet: Building the message and product at the same time
"In a way, the messaging part started to drive the really hard, critical engineering..."
Core77 published the second article of its 2-part series on "Why Code and Theory Does it All."
In a candid interview with Geoff Baldwin – our Industrial Design lead who hails from LG, Lunar and IDEO – reporter Kat Bauman explores our design philosophy of building the product and the message in tandem.
When asked to explain what was so unique about Code and Theory's approach to digital and physical design, Baldwin focused on the problem of the siloed approach to design.
"A lot of the industrial design firms I've worked with have added digital people, there's a realization that "Oh shit, all our products have screens, we should get behind those screens." But ironically, that pendulum hasn't really swung back. Digital groups aren't thinking about the fact that all their work has physical touch-points and they should get hardware guys. To me they're equally interesting."
To read Part 1 of the series, click here. To read Part 2, click here.
We Are a Digital-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com