News | March 17th 2016

Ad Age | Brand USA Taps Code and Theory as Digital AOR

Ad Age’s Lindsay Stein recently interviewed Brand USA’s David Whitaker and Code and Theory’s Michael Martin about the agency’s appointment as Brand USA’s digital agency of record.

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Lunar rainbow at Yosemite Falls
Credit: Courtesy Brand USA

Code and Theory's first task in its three-year engagement with Brand USA is to redesign the organization's website, which will include a new visual plan and user experience strategy.

"What we've challenged Code and Theory to do is build us this amazing product that feeds, fuels and delivers on the premise of a social-first strategy to educate, inspire and inform travelers . . ."

In addition to the work on the site, Code and Theory will partner with Brand USA’s other agencies on the upcoming brand campaign.

Mr. Martin said the website and collaboration on the campaign is about more than just inspiring people to travel. He said it's about "the spirit of hospitality that the country is based on" and reflecting the U.S. in a positive and inviting light, even from a geopolitical standpoint.

To read the full article on AdAge.com, click here.

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We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

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Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

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We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

Transformational Technology

We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

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We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

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We deliver the right messages to new and existing customers across the entire ecosystem.

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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

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