Adweek reporter Chris Heine reported today that since launching #chickenfriesareback on Monday, Burger King has averaged 380 Tweets a minute while garnering 150,000 total social media mentions in the campaign's first 72 hours.
Burger King's Chief Marketing Officer Eric Hirschhorn said the campaign has been "the brand's most social ever."
The Adweek story also touched on the launch of Burger King's newly-launched presence on Tumblr and Snapchat.
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