Adweek | Burger King is Getting 380 Tweets Every Minute
Adweek reporter Chris Heine reported today that since launching #chickenfriesareback on Monday, Burger King has averaged 380 Tweets a minute while garnering 150,000 total social media mentions in the campaign's first 72 hours.
Burger King's Chief Marketing Officer Eric Hirschhorn said the campaign has been "the brand's most social ever."
The Adweek story also touched on the launch of Burger King's newly-launched presence on Tumblr and Snapchat.
We Are a Digital-First Creative Agency
What We Do
Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.
Data, Analytics and Research
Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.
Business & Organizational Consulting
We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.
We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.
Services, Platforms & Products
We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.
We deliver the right messages to new and existing customers across the entire ecosystem.
Join Our Team
We're not typical, and neither are you. We're always looking to hire smart, interesting and forward-thinking people.See All Open Positions
Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com