Event | September 16th 2015

Code and Theory Hosts XX+UX Event

crowd shot

Code and Theory's Sandra Davila addresses attendees

On September 16th, 2015, with the support of the Google Design team, Code and Theory hosted the month's edition of the Women in UX event "XX+UX."

The 50+ attendees mingled over light refreshments before sitting down withtheir assigned groups for an hour-long discussion on various topics pertainingto women’s health. Each group had a mix of UX designers and strategists fromCode and Theory serving as moderators. Following the discussion the audienceenjoyed presentations from two special guests…

Alex Evans

Evans, a Senior Designer atNY-based ZocDoc, spoke about her experience as the first female engineer to behired on the ZocDoc team. Evans also discussed ZocDoc’s persona developmentprocess, and how they’ve tailored the design experience to their user base. Shetalked about how ZocDoc tests its designs and tweaks pages based on userfeedback. She also stressed the important of privacy on ZocDoc and howsensitive the company is to the information funneling through their platform.Her explanation of the extensive privacy measures and their impact on UX wasparticularly interesting for attendees.

Mike LaVigne

LaVigne, the Head of Product atClue, a Berlin-based company, discussed the company’s Clue App, a fertilitytracking application that defines itself as “Confident. Scientific. Not pink.”He also discussed Clue’s rigorous research approach and the design principlesthat govern the app as well as the importance of discretion in UI. Theirprocess is rooted in deep interaction and feedback from their user base. LaVignestressed the importance of non-gendered design and inclusivity, and articulatedhow considerations of terminology and semantics in Clue’s work. He posed aninteresting problem of translating information to other languages, and sharedsome of the interesting findings from their user base across many continents.

Special thanks to Code and Theory’s Sandra Davila, Associate UX Director, and MariyaChekmarova, Jr. UX Designer, for organizing the event.

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