Event | June 26th 2017

Cannes 2017 | The Future of Modern Storytelling and New Media

CANNES, FRANCE — Code and Theory hosted a lively panel at The 64th Cannes Lions International Festival of Creativity this past week in Cannes, France. Discussing the future of modern storytelling and new media, panelists included Kathryn Minshew of The Muse, Mick Purzycki of Jerry Media, and Dan Gardner of Code and Theory. The panel was moderated by Damon Berger of Fullscreen Media.

“Anyone with a social media account is a player in the media industry,” said Mick Purzycki of Jerry Media. Dan Gardner, of Code and Theory, discussed the innovations through new platforms, stating, “Most of the interesting storytelling ideas are coming from social platforms, not the storytellers themselves.” Kathryn Minshew of The Muse noted that, “Social platforms have improved the ways stories can be told. Our expectations of stories have been raised. Social media isn’t kind to jargon. Trust is a core component.”

While at Cannes, Dan Gardner of Code and Theory also co-hosted a luncheon discussion with Mark Penn, Managing Partner and President of The Stagwell Group at The International Advertising Association’s annual Cannes tent. Gardner and Penn discussed new agency holding models. Stagwell Group’s fund, Stagwell Media LLC, acquired a majority stake in Code and Theory in 2016.


Code and Theory is a digital-first creative agency that designs products and brand experiences across platforms. The agency has helped to redefine media with clients including Bloomberg, The LA Times, Vogue and Mashable and enables brands like Burger King to connect with new and existing consumers. Recognized as one of the top 10 most innovative companies in design by Fast Company in 2015, Code and Theory employs more than 350 people. For more information visit codeandtheory.com.

Says a Lot —


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We Are a Technology-First Creative Agency

What We Do

Born in 2001, Code and Theory is a technology-first creative agency that sits at the center of creativity and technology. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve and create end-to-end solutions that flex to meet the needs of today’s ever-changing business landscape.

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We provide a range of offerings built to support the entire ecosystem.

  • Data, Research & Testing

    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

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    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

  • Transformational Technology

    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

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    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

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Code and Theory is a proud member of Stagwell Group. Stagwell is the challenger network built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com