Event | June 26th 2017

Cannes 2017 | The Future of Modern Storytelling and New Media

CANNES, FRANCE — Code and Theory hosted a lively panel at The 64th Cannes Lions International Festival of Creativity this past week in Cannes, France. Discussing the future of modern storytelling and new media, panelists included Kathryn Minshew of The Muse, Mick Purzycki of Jerry Media, and Dan Gardner of Code and Theory. The panel was moderated by Damon Berger of Fullscreen Media.

“Anyone with a social media account is a player in the media industry,” said Mick Purzycki of Jerry Media. Dan Gardner, of Code and Theory, discussed the innovations through new platforms, stating, “Most of the interesting storytelling ideas are coming from social platforms, not the storytellers themselves.” Kathryn Minshew of The Muse noted that, “Social platforms have improved the ways stories can be told. Our expectations of stories have been raised. Social media isn’t kind to jargon. Trust is a core component.”

While at Cannes, Dan Gardner of Code and Theory also co-hosted a luncheon discussion with Mark Penn, Managing Partner and President of The Stagwell Group at The International Advertising Association’s annual Cannes tent. Gardner and Penn discussed new agency holding models. Stagwell Group’s fund, Stagwell Media LLC, acquired a majority stake in Code and Theory in 2016.


ABOUT CODE AND THEORY

Code and Theory is a digital-first creative agency that designs products and brand experiences across platforms. The agency has helped to redefine media with clients including Bloomberg, The LA Times, Vogue and Mashable and enables brands like Burger King to connect with new and existing consumers. Recognized as one of the top 10 most innovative companies in design by Fast Company in 2015, Code and Theory employs more than 350 people. For more information visit codeandtheory.com.

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We Are a Digital-First Creative Agency

What We Do

Code and Theory is a strategically driven, digital-first agency that lives at the intersection of creativity and technology. We solve consumer and business problems with end-to-end solutions that flex to meet the needs of today’s ever-changing digital landscape.

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    Our data-driven approach enables us to understand every aspect of end-to-end consumer journeys, and powers our work from start to finish.

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    We work with our clients not only to define and deliver products, services and communications, but also to design the business itself.

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    We help our clients reinvent their technical infrastructure and roadmap in order to deliver for the needs of today and tomorrow.

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    We create best-in-class platforms built around both the user and the business goals, often extending into connected physical expressions.

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    We deliver the right messages to new and existing customers across the entire ecosystem.

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Code and Theory is a proud member of The Stagwell Group, a private equity firm that manages investments in new media and digital marketing services. Its portfolio includes dozens of collaborative, digital-first agencies and over 9,000 employees around the world. Led by a group of agency and industry professionals, Stagwell is a group of leading companies that are insights-based, practitioner-led and collaborative by design. Learn more about Stagwell at www.stagwellgroup.com

Get in Touch

  • Find Us

    One World Trade Center,
    62nd Floor

    New York, NY 10007

    More Offices
  • Work With Us

  • Press

  • Careers

    See All Open Positions