Code and Theory Named Ad Age B2B Agency of the Year

The technology and creative network is recognized for its transformational work for Amazon Ads, Qualcomm, Thomson Reuters and Volvo Trucks

Code and Theory, part of Stagwell (NASDAQ: STGW), has been named Ad Age’s inaugural Business-to-Business Agency of the Year. The only technology and creative network with a balance of 50% creative and 50% engineers, Code and Theory leads the charge in redefining B2B customer experiences, demystifying martech stacks and creating real-world AI applications that accelerate growth and generate long-term value for its B2B clients.

In the past year alone, Code and Theory delivered the following B2B solutions and impact:

• Revolutionized Amazon Ads from a platform tailored for enterprises into a powerful driver for small-business advertisers (driving +66% unaided awareness). See the award-winning work.
• Led Qualcomm’s industry pivot from B2B to B2D (developer), creating the largest developer ecosystem the world has ever seen (increasing website visits from developers by 540%. Explore the case study.
• Shaped Thomson Reuters’ first rebrand in 16 years from a legacy content and research company to a technology and AI powerhouse, including an awareness campaign that achieved a +40% increase in unaided awareness. Explore the case study.
• Redefined Volvo Trucks’ digital presence by launching a fleet-first experience that propelled the company years ahead of the competition, driving a 350% increase in visitors at launch. Explore the case study.
• Transformed ETS from a traditional education company into the global leader in future readiness and workforce solutions, resulting in a 78% increase in leads through its B2B offering, ETS Solutions. Explore the case study.

Code and Theory continues to evolve its offerings for clients. The agency recently launched its Media Experience Practice, led by former Cosmopolitan Editor-in-Chief Jessica Giles and dedicated to helping publishers survive and thrive. It also named James O’Brien as its first-ever global CMO, tasked with harnessing the consolidated power of the Code and Theory Network in service of its clients.

This Ad Age B2B Agency of the Year honor follows a string of high-profile industry recognitions for Code and Theory in 2024, including Ad Age’s Business Transformation Agency of the Year, the ANA’s B2B Agency of the Year and Digiday’s Most Innovative Agency.

Code and Theory Co-Founder and Executive Chairman Dan Gardner says, "We are in a new phase of the digital transformation revolution. This affects every facet of business — from new approaches to the tech stack and innovative ways of communicating to the evolution of the content supply chain and new methods of fostering relationships and digital engagement with customers. AI, specifically, is more than just a tool; it enables more efficient communication, data access and new ways to humanize and truly deliver on what personalization should be. This is about anticipating users’ needs, deepening customer relationships and driving engagement, conversion and loyalty through emotional technology.”

Code and Theory CEO Michael Treff says, “For Code and Theory, nothing is more rewarding than working on complex problems to create solutions that deliver real results. We were fortunate enough to have great client partners who trusted us to push for innovative and often nontraditional solutions. This recognition from Ad Age reinforces our dedication to building what’s next, as we help our clients transform their businesses in a highly disrupted, AI-first landscape.”