Stagwell's Code and Theory Launches Enterprise Experience Transformation Practice at Adobe Summit

Accelerating the Content Supply Chain

Stagwell’s Code and Theory accelerates the content supply chain for brands, driving innovation across customer experience to digital experience platforms.

NEW YORK AND LAS VEGAS, March 18th, 2025 – In an era where AI is fundamentally reshaping digital experiences, Code and Theory is boldly redefining industry boundaries with its new Enterprise Experience Transformation practice. Led by Chief Transformation Officer Cory Haldeman, this strategic expansion represents more than a new service offering — it's a comprehensive response to the market's evolving needs. The practice will launch at Adobe Summit later this month, during which Code and Theory will showcase its value realization solutions to accelerate GenAI’s transformative impact on customer experience.

Leveraging Two Decades of Digital Innovation

Drawing on over two decades of digital innovation, Code and Theory pioneers solutions that translate AI's possibilities into measurable business outcomes and extraordinary customer experiences.

Code and Theory at Adobe Summit

At Adobe Summit (March 18-20), Code and Theory will showcase its Enterprise Experience System (EXS) framework through the lens of a new sports team, show how the new system unlocks experiences at scale that go beyond traditional engagement, and explore how they can help accelerate client’s investments in Content Supply Chain and Generative AI programs.

Diamond Sponsor at Adobe Summit

Stagwell’s Code and Theory Network is a first-time Diamond sponsor at Adobe Summit and will bring the flavor of SPORT BEACH, the premiere sports business destination Stagwell built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. At the summit, Stagwell and Code and Theory will host Carmelo Anthony, 10-time NBA All-Star, entrepreneur and philanthropist, and Kelsey Plum, a WNBA champion, for a series of brand marketer meetings and a public session on how creativity and technology are revolutionizing the way brands connect with audiences.

While AI dissolves the traditional lines between consulting, systems integration and creative agencies, Code and Theory’s practice doesn't just bridge these artificial silos — it replaces them with a unified approach that seamlessly integrates strategic vision, technical implementation and creative innovation.

Leadership Insights

Cory Haldeman, Chief Transformation Officer at Code and Theory, says: “Most companies use AI like an intelligent spellcheck — focused on making incremental improvements to existing processes. But true transformation requires reevaluating what's possible. Adobe's approach with Firefly exemplifies this mindset by democratizing creativity. At Code and Theory, we're applying this same transformative thinking across the entire enterprise experience, not just enhancing existing systems but fundamentally redefining how brands connect with customers through AI-powered customer experience.”

Dan Gardner, Co-Founder and Executive Chair of Code and Theory, says: “Our relationship with Adobe spans more than a decade, and we look forward to continuing client success through this partnership. As enterprises grapple with unprecedented complexity in their digital ecosystems, we're combining our deep expertise in brand experience with Adobe's powerful technology stack to help unlock the potential of our clients' investment. This isn't just about better creative tools or more efficient content delivery — it's about reimagining how enterprises operate in an AI-powered world and building the foundation for experiences that just weren't possible before.”

Adobe's Vision

"Successful digital transformations aren't just about implementing technology—they're about reimagining how businesses create value for their customers,” said Hannah Elsakr, Vice President of New Business at Adobe. “Code and Theory and the Stagwell network have a holistic vision, combining strategic insight with technical and creative excellence. Their expanded focus perfectly complements Adobe's mission to change the world through digital experiences, and we look forward to the continued evolution of our partnership.”

Schedule a Meeting

If you’ll be at Adobe Summit and wish to set up a meeting with Cory Haldeman, Chief Transformation Officer at Code and Theory, email meetings@codeandtheory.com.