Enabling the future of AI and IoT for developers
- ClientQualcomm
- IndustryTech
- ServicesTechnology · Customer Experience
- CapabilitiesAI Model Development · Data Strategy & Architecture · AI · Data, Analytics, AI/ML Services · Machine Learning (ML) · Customer Experience · Audience insights
How Qualcomm moved toward developer-led innovation for AI and IoT
Qualcomm set out to shift from a traditional B2B posture to a more developer-led approach for its AI and IoT efforts. This case study sets up the challenge behind that pivot—and what it would take to enable developers everywhere.
As you read on, you’ll learn how we approached framing the shift, clarifying what developers needed, and shaping the experience to support the future of AI and IoT. The specifics of what changed and the results will be unpacked in the sections that follow.
Key Takeaways
Qualcomm’s focus is on helping developers build with AI and IoT.
The experience is designed to give developers what they need to build and ship.
The overall message emphasizes expanding developer enablement.
The collection frames this work as enabling the future for developers everywhere.
Impact
To reach developers, Qualcomm shifted from marketing-led messaging to a product-first experience that makes technical information easy to find and act on. By transforming the website into a developer-focused hub for AI and IoT, the brand became a more useful, go-to resource for building with Qualcomm.
From Silos to Developer Hubs
Developers don’t shop in silos—they think big picture. So we ditched stand-alone pages and built consolidated hubs, putting everything they need—specs, compatibility, kits, updates—in one place.
What is a chip without its documentation?
The result? A +228% increase in user engagement (registering for an account, downloading software, or engaging with product documentation).
Developer First Pillars
Our north star became the phrase “Developer First.”
Three pillars emerged to support our Developer First strategy: make every touchpoint as intelligent as the most intelligent developer, make tools and utilities persistent and immediate, and push beyond brochureware into more interactive comparison and product education.
Emboldening the Creators of the Future
Qualcomm.com now stands as a pioneering developer hub, solidifying the brand’s position in the AI and IoT space. It proves Qualcomm’s commitment to powering not just devices but an entire community of creators that is shaping the future.
“Code and Theory advanced Qualcomm’s AI tech interface even farther than what was asked, making a 3D movable version of our technology solution; the kit actually came to life for our developers.”
What We Did
Enabled developers to explore Qualcomm’s AI and IoT capabilities and ecosystem in one experience
Clarified platform benefits and use cases so developers know where and how to build with Qualcomm technologies
Improved resource discoverability by guiding developers from exploration to clear next steps
Aligned messaging around “Enabling the Future of AI and IoT” across the developer experience
A clearer story for Qualcomm’s AI and IoT developers
This work for Qualcomm focused on enabling the future of AI and IoT for developers everywhere. It brought the story back to what matters most: making advanced technology more approachable, usable, and ready to build with. The result is a clearer, more cohesive foundation for communicating how Qualcomm supports developers across these emerging areas. It gives teams a consistent narrative to carry across developer-facing channels.
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